I don’t want this to sound too scandalous, but it’s a natural mistake for most copywriters, including PPC Ad Writers, to assume that they’re writing non-fiction -- that’s a huge mistake. Of course, a decent ad should be non-fiction in that it should adhere to factual, substantiated claims to achieve truth in advertising. But the ad writer with the heart of a dramatist -- the … [Read more...] about Fiction Writing for Improved PPC Performance
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CTR Healing: Raising Click Through Rate For Better Performance
This is the first installment from our PPC Love series for this month. For the purpose of today’s post, we’ll be discussing click through rate and offer up a few ways to improve CTR in your own accounts. Ooh baby, I’m hot just like an oven I need some [CTR] lovin’ And baby, I can’t hold it much longer It’s getting stronger and stronger… Click through rate is … [Read more...] about CTR Healing: Raising Click Through Rate For Better Performance
Lost Impression Share Metrics Come to adCenter
Yesterday, after months of frothing anticipation on the part of PPC Hero and the Internet at large, Microsoft announced that impression share reporting has been released in adCenter. In the colorful blog post penned by an author that favors the same sorts of hats as our own beloved Jeff Allen, Microsoft gleefully announced the following metrics are all available for your … [Read more...] about Lost Impression Share Metrics Come to adCenter
Kick Start Our Hearts, PPC…
Why, oh why do our PPC accounts play such a Wicked Game with our hearts and our metrics? Well PPC Hero Lovers, it’s February and what a better time to give you the gift of knowledge with a series about Tryin’ A Little Tenderness in your accounts. We will take you through 4 PPC “break-ups” and offer ways you can win your account’s affections back! It might also help to take … [Read more...] about Kick Start Our Hearts, PPC…
Guide to URL Tagging and Tracking in Google Analytics
Over the years, we've written a lot of articles on a wide variety of topics related to PPC. Even though we post new content almost every day, there are some posts that seem to resonate more with our readers over time. Each time we look at our most popular posts, PPC Hero's articles about URL tracking in Analytics are always at the top even though some of them were written in … [Read more...] about Guide to URL Tagging and Tracking in Google Analytics
Images, Headlines, and Targeting — Oh My!
I once saw a video clip of British-Irish comedian, Jimmy Carr, doing a bit on “enlargement” e-mails, asking if everyone else was getting spammed by them too, or if they were somehow targeting him based on some sort of presumed need. He ended it by saying that the worst part was how half the e-mails were forwards from his girlfriend ; ) Well, I can’t speak to those kinds of … [Read more...] about Images, Headlines, and Targeting — Oh My!
Information Architecture For Your PPC Account – By Hero Conf Speaker Shawn Livengood
This week we had the pleasure of hearing from Shawn Livengood, Online Marketing Manager at BuildASign.com and author of the blog PPC Without Pity. Shawn will be speaking about Account Structure at Hero Conf (April 16-17, 2012, Indianapolis, IN). In the following article, Shawn discusses how his degree in Information Architecture has helped him in PPC Management. Remember if … [Read more...] about Information Architecture For Your PPC Account – By Hero Conf Speaker Shawn Livengood
Ad Testing Made Easy: Running An Ad Test
In the third installment of our series, Ad Testing Made Easy, I’ll be talking about implementing your ad test. After reading Felicia’s post yesterday, I’m sure it’s safe to assume you accepted her mission and are ready to dig in and implement some ad testing. So, where do you start? Where do you end? This is your field guide to putting effective PPC ad testing into … [Read more...] about Ad Testing Made Easy: Running An Ad Test
Ad Testing Made Easy: The Set Up
Welcome to the second part of our series on Ad Testing Made Easy. Your mission, if you choose to accept it, is to better your account by implementing proper ad testing. Today we will discuss how to set up proper ad testing in both Bing and Google. Ethan Hunt didn’t become a super spy over night, did he? No, he did not. So keep in mind that it takes some time and effort to … [Read more...] about Ad Testing Made Easy: The Set Up
Ad Testing Made Easy: Best Practices
This is the first installment of our Ad Testing Made Easy series for this month. For the purpose of today’s post, we will discuss our list of ad testing best practices that can be applied to your own accounts. Ad testing can be a tricky process to master. It requires both time and money, both of which are oftentimes difficult to come by as busy paid search managers. … [Read more...] about Ad Testing Made Easy: Best Practices
145 PPC Must-Do’s for 2012
Squeeze every drop of PPC goodness out of 2012 with these 145 pay per click tips, tricks, and must-do’s! (You can download the entire list at the bottom of this page.) 1. Next year mobile will outpace desktop search queries. Get creating, testing, and optimizing mobile landing pages and campaigns. https://www.google.com/sites/help/intl/en/mobile-landing-pages/mlpb.html 2. Do … [Read more...] about 145 PPC Must-Do’s for 2012
Your Competition is Set to Crush You in 2012
Your competition is gearing up to crush you next year. They’ve spent this year learning your tricks, perfecting their own, and are now ready to unleash everything they have on you. That’s because they know what’s at stake. Profits. 2012 is set to be a record year for many businesses that rely on PPC, but there is only so much room at the top. The competition is going to get … [Read more...] about Your Competition is Set to Crush You in 2012
