Today’s Heroview featured Robert Brady (@robert_brady). Robert is the Director of PPC & Conversion at Trafficado and is a Google AdWords Certified Partner & Microsoft adExcellence member. He has managed PPC for a variety of SMBs including a small grass-fed beef grower in Idaho, sun room installers, and a Washington DC lawyer. PPC Hero: Welcome to today’s Heroview, … [Read more...] about Heroview: PPC for SMBs
Search Results for: bing
Tips For Managing Accounts Simultaneously in AdWords and AdCenter
If you’re managing accounts in multiple search engines, implementing universal changes can be a challenge. Clunky user interfaces, variances in data column names, inconsistent report type availability, all contribute to less than efficient management of otherwise similar information. So, I thought it would be helpful to provide some best practices in managing your PPC campaigns … [Read more...] about Tips For Managing Accounts Simultaneously in AdWords and AdCenter
How to Test Broken Conversion Tracking
The need for conversion tracking in PPC marketing has definitely infiltrated the ‘Land of Best Practices’ and most PPC managers accept it as a factor that can ease the management process by a large degree. But what happens when it goes haywire and breaks…or you suspect it has, at the very least? As with many things in PPC, the trick is to test it and I’m going to give you a … [Read more...] about How to Test Broken Conversion Tracking
Our Greatest Hits for November 2011
The page views have spoken! Below we have gathered PPC Hero’s most visited, and hopefully most valuable articles from November. Whether you’re a new or long-time subscriber, you may have missed these insightful and helpful PPC management tips. Enjoy! One of our newest resident PPC experts, Jeff, hits the top with his post, Google Bottom Ad Placements Eroding CTR. Jeff … [Read more...] about Our Greatest Hits for November 2011
adCenter Search Partner Quality: Why You Might Be Wasting Money
November was going great for my account. Leads in adCenter had doubled in the last month and since the CPC is much lower than AdWords, our cost per leads was significantly below goal. It seemed too good to be true... and it was. About half way through the month, the client reached out to tell me something very strange was happening with their Bing leads. When the sales team … [Read more...] about adCenter Search Partner Quality: Why You Might Be Wasting Money
Guide to Google’s Multi-Channel Funnels for PPC Managers
As PPC managers, we all know that to get a clear understanding of PPC performance you can’t just look at AdWords alone, but the discrepancies between AdWords and Analytics data due to click attribution can be frustrating. With the release of Multi-Channel Funnels, Google has helped to resolve this issue by showing how different marketing channels work together to create … [Read more...] about Guide to Google’s Multi-Channel Funnels for PPC Managers
7 Tips For PPC On A Budget
You need a PPC campaign to drive visitors to your site in order to generate leads and sales, but you don’t have a big budget. So, how do you do it? Bootstrap it! Start small and continually reinvest the profits to grow the campaign. 1. Choose a Niche Select a niche market that represents your entire market well, so that you can learn from and scale the campaign once you are … [Read more...] about 7 Tips For PPC On A Budget
Sponsored Stories as Social Proof
Do you have 5 or 10 minutes for an incredibly funny video? What if I promise you it will deliver not only one but three Facebook Advertising secrets? Or if I told you all those secrets were on display within the first 3 minutes of the video? Oh, just go ahead and watch it already: https://www.youtube.com/watch?v=ooUqOwh-2LE So if you were paying attention you probably … [Read more...] about Sponsored Stories as Social Proof
Working Together Non-Redundently
If I had to choose between a boring ad image with a great headline and a great ad image with a boring headline, I’d take the boring headline matched to an intriguing, eye-catching image. I think most people would. And here’s a perfect example of this choice: The image itself is a kick-butt collage that’s both visually striking and emotionally intriguing. We want to know … [Read more...] about Working Together Non-Redundently
The Complete Guide To adCenter’s New & Improved User Interface
Change is something we’ve come to expect in the paid search industry. It’s almost as if new enhancements and features are introduced on a weekly basis, and they have been. This month alone, Google AdWords rolled out dynamic search ads, +1 button for display ads and their new bid-per-call system. On the other hand, the Yahoo! Search and Bing also recently introduced a handful of … [Read more...] about The Complete Guide To adCenter’s New & Improved User Interface
Is Your Headline the “Ticket on the Meat”?
"The headline is the 'ticket on the meat.' Use it to flag down readers who are prospects for the kind of product you are advertising." - David Ogilvy I couldn't help but think of this quote when I came across the following ad: And it wasn't the "ticket on the meat" analogy that recalled the quote (though that did help). What brought Ogilvy's wisdom immediately to mind was the … [Read more...] about Is Your Headline the “Ticket on the Meat”?
6 Quick Tips for Optimizing PPC Campaigns
“Every block of stone has a statue inside it and it is the task of the sculptor to discover it.” -Michelangelo You don’t have to be the Michelangelo of PPC to optimize a campaign, but optimizing is much like chipping away at a block of stone to discover the beautiful statue within. 1. Define Your Goal What is it you want your PPC campaign to do for you? Before you can optimize … [Read more...] about 6 Quick Tips for Optimizing PPC Campaigns
