The page views have spoken! Below we have gathered PPC Hero’s most visited, and hopefully most valuable articles from October. Whether you’re a new or long-time subscriber, you may have missed these insightful and helpful PPC management tips. Enjoy! October was a month of great “how to” and resource posts from Hanapin Marketing! Abby comes in first place with a post from the … [Read more...] about Our Greatest Hits for October 2011
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Funny Halloween Post
Every year I love to dress up for Halloween. this year I have been everything from a Computer nerd to a Superhero. That got me into the though of what makes a good superhero? A superhero is someone that we all look up to, someone that makes us believe in something more then we think possible. For me a superhero has always been my Mom and my Dad. They despite all the crap I … [Read more...] about Funny Halloween Post
Using Social Media to Identify Negative Keywords
Negative keywords: likely the best and worst tool you have at your fingertips as a PPC account manager! Sometimes it’s difficult to identify the negative terms that will have the desired effect on your account (more qualified traffic, higher click-through rate and lower CPL), and the problem with relying on search query reports to find negatives for your account is that … [Read more...] about Using Social Media to Identify Negative Keywords
How I Manage A PPC Account Without Google AdWords
This is the third installment of our How I Manage A _________ PPC Account series this week. Today I’ll be talking about how I manage a PPC account without Google AdWords. Why on earth would you choose not to run in AdWords, you ask? There are several reasons that might cause, or even force, you to run in other search engines, such as: The AdWords keyword marketplace is simply … [Read more...] about How I Manage A PPC Account Without Google AdWords
How To Separate Match Types In adCenter
It's time again to compare and contrast AdWords vs. adCenter. There are a number of differences between how AdWords and adCenter function, and account managers often have to alter their strategy to adjust for these differences. In this post I'm going to take a look at how to split up match types in each search engine, a practice often considered only feasible in AdWords due to … [Read more...] about How To Separate Match Types In adCenter
The 10 Cardinal Sins of Paid Search Marketing
Having taken over many accounts from other agencies and clients, I have seen a fair number of mistakes made when managing any paid search campaign, be they small or large spend. If you are managing large amounts of money, it is critical that you not make these 10 mistakes to maximize your ROI. Yes, I realize there were only 7 deadly sins, but once I started this list, my … [Read more...] about The 10 Cardinal Sins of Paid Search Marketing
How I Manage a PPC Account With Overall Low Search Volume
This is the first post in our How I Manage A PPC Account With/Without ___________ series here on PPC Hero this week. Today I’ll be talking about how I manage a PPC account with overall low search volume. There can be many reasons your account has an overall low search volume; maybe the product/service you’re advertising is very specific or targeted, i.e. it’s just not something … [Read more...] about How I Manage a PPC Account With Overall Low Search Volume
Our Greatest Hits for September 2011
The page views have spoken! Below we have gathered PPC Hero’s most visited, and hopefully most valuable articles from September. Whether you’re a new or long-time subscriber, you may have missed these insightful and helpful PPC management tips. Enjoy! What’s the Secret of Your Success? Bethany has an idea of how to achieve PPC Success! She shares the top monthly PPC tasks to … [Read more...] about Our Greatest Hits for September 2011
PPC Tasks To Kick-Start The Month
It's the beginning of a new month and I'm sure all you PPC managers have the same goal in mind as I do: make your account even more awesome in October than they were in September. There are certain tasks I do at the beginning of each month to stay organized and get on the right track for the month ahead. Since I had great feedback to my PPC Task Checklist, I wanted to share … [Read more...] about PPC Tasks To Kick-Start The Month
Display Network Best Practices
This is the second post PPC Hero's series on How to Succeed on the Display Network. This post focuses on the best practices for structuring Display Campaigns, available targeting options, and tips for optimizing performance on the Display Network. Yesterday, Abby wrote on the similarities and differences between the Google Display Network and Bing Content Network. In this … [Read more...] about Display Network Best Practices
How To Succeed On The Display Network
Have you attempted to expand your PPC advertising by crossing over to the Display Network, but ended up spending a lot of money without generating conversions? If so, then this month's PPC Hero series on How To Succeed On The Display Network is for you. I've heard the Display Network referred to in many different ways, from the dark side to the black hole of PPC, but Ithink … [Read more...] about How To Succeed On The Display Network
adCenter’s September 2011 Upgrade is Live!
Firmly standing by their practice of listening to their users’ feedback from forums and various other Bing-staff-accessible locations, adCenter told us earlier this month that an upgrade was on the way. Well, here it is! Live and available for your use…the September 2011 upgrade! The latest upgrade consists of two major changes: Faster & Easier Account Reactivation-going … [Read more...] about adCenter’s September 2011 Upgrade is Live!
