This post is in response to you, our readers! In case you haven’t noticed, we’ve added a box at the bottom of the page where you can write to the PPC Hero team with ideas for us to write about next. This is great as it allows us to give the people what they want and learn things that maybe we hadn’t thought of visiting before. Thanks for all your responses! Now on to my … [Read more...] about My Top 5 Excel Tips for PPC Managers
Search Results for: bing
“PPC for Your Small Business” – A Review
As a PPC expert at Portent Interactive, Elizabeth Marsten has seen her fair share of small business owners looking to start SEM for the first time. Often, these clients are enthusiastic about branching into online marketing but are constrained by unforgiving budgets. For these people, there’s only once chance to do PPC right before advertising money runs dry. This is … [Read more...] about “PPC for Your Small Business” – A Review
Revisiting Modified Broad Match
The modified broad match type was created last year by Google in order to help advertisers better target a wide audience. While the modified broad match type was introduced nearly a year ago, in July 2010 (May for the UK and Canada), I still find myself answering a lot of questions about it. If I’m not answering questions about it, I’m answering questions with “Have you tried … [Read more...] about Revisiting Modified Broad Match
Who Does PPC Hero Follow?
As Pat mentioned in his Letter From the CEO, we wanted to take an opportunity to let you know who we, at PPC Hero, follow on Twitter or through blogs. Regardless of your experience level, someone out there is always going to be able to teach you something. There are so many aspects to PPC and Internet Marketing that I would make the case it would be impossible to be an expert … [Read more...] about Who Does PPC Hero Follow?
Our Greatest Hits for February 2011
The page views have spoken! Below we have gathered PPC Hero’s four most visited, and hopefully most valuable articles from February. Whether you’re a new or long-time subscriber, you may have missed these insightful and helpful PPC management tips. Bryan makes his Greatest Hits debut is first place, with Why and How You Should Rethink Ad Writing and Bidding Strategies. In … [Read more...] about Our Greatest Hits for February 2011
Letter from the CEO – “I’m telling you, baby, you always double down on an eleven.”
To do our blogs right--grow our monthly visitors, add to our daily subscribers, increase our rankings, and write quality articles that help great search marketers--requires a big investment. It's one that we've made for the past few years, and one that we're doubling down on starting this month! (On a side note, please, please, please tell me you know the movie reference to … [Read more...] about Letter from the CEO – “I’m telling you, baby, you always double down on an eleven.”
PPC News Roundup for February 18, 2011 Plus – Twitter Promo!
To kick things off this week, I’d like to mention a promo we are running through our Twitter account @ppchero. If you’d like to have your blog post included in our roundup next Friday, February 25, shoot us a link via direct message on Twitter, explain you’d like to be considered and you will be! While we can’t guarantee we’ll run every submission (we’re looking for … [Read more...] about PPC News Roundup for February 18, 2011 Plus – Twitter Promo!
PPC News Roundup for February 11, 2011
Remember last week’s roundup about the originality argument between Google and Bing? Well, the plot has thickened. As reported by Danny Goodwin of Search Engine Watch, a recently released Hitwise/Compete report shows that Bing’s popularity is increasing online. This is demonstrated in part from a 6% rise in Bing-powered searches (totaling now to 25.77% of the U.S. searches), … [Read more...] about PPC News Roundup for February 11, 2011
PPC News Roundup for February 4, 2011
Ladies and gentlemen, the gloves are off. On Tuesday, February 1, Google released a statement accusing Bing of cheating off of Google's search results algorithm. In an article first reported at Search Engine Land by Danny Sullivan, Google announced that after running a series of carefully rigged search queries, it found that Bing was simply copying Google results in places … [Read more...] about PPC News Roundup for February 4, 2011
Our Greatest Hits for January 2011
The page views have spoken! Below we have gathered PPC Hero’s four most visited, and hopefully most valuable articles from January. Whether you’re a new or long-time subscriber, you may have missed these insightful and helpful PPC management tips. In first place this month is Caleb with The What, Why, and How on Low Search Volume Keywords. When a keyword gains that … [Read more...] about Our Greatest Hits for January 2011
Finding Success on the Google Content Network
Google’s content network can be a little mysterious, but you shouldn’t let it scare you. For those of you new to the Adwords and/or PPC scene, the Google content network is a great way to help expand your reach beyond just traditional search results. Before you dive in, know that the content network will dramatically increase your impressions, which can often lead to an overall … [Read more...] about Finding Success on the Google Content Network
PPC News Roundup for January 7, 2011
The rule of thumb is that bidding on highly relevant, targeted keywords will help your conversion rate and cost per lead, while cutting down on irrelevant clicks. So what do you do when those keywords result in a lot competition and a drain on your funds? Geordie at PPC Blog has some tips for when broad keywords can be cheaper and get you the results you’re looking for. What … [Read more...] about PPC News Roundup for January 7, 2011
