Question: When I say “tissue” what comes to mind? Answer: Kleenex What about “cheese crackers”? Okay, you get the point. These two brands have created awareness where you associate their brand immediately for a term (tissue & Kleenex have almost become synonymous). Brand awareness can make or break a business, and it’s something that is most often a focus for … [Read more...] about From Zero to Hero: Measuring PPC’s Impact On Brand Awareness
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Buy Now, Free, On Sale, Cheap, Hurry! – Understanding Your PPC Audience Motive
If the title of this blog post caused the bile to rise in your throat, than this post is for you. On the other hand, if you do your best to put one of those "alerts" in every text ad you ever run, then this post is even MORE for you. Being a PPC expert, you undoubtedly realize that different people respond to different text and call to actions and you've probably even run … [Read more...] about Buy Now, Free, On Sale, Cheap, Hurry! – Understanding Your PPC Audience Motive
8 PPC Experts Share Secrets For Optimizing Your PPC Campaigns for Mobile Users
If you haven’t optimized your PPC campaigns for your mobile users, then you could be leaving conversions on the table. In her latest Internet Trends Report, venture capitalist Mary Meeker found that we consume 12% of our media on our mobile devices – yet only 3% of advertising dollars are being devoted to mobile ad spend. While this is a pretty shocking discrepancy, it’s … [Read more...] about 8 PPC Experts Share Secrets For Optimizing Your PPC Campaigns for Mobile Users
Running Effective PPC Campaigns In The Legal Industry
It’s the start of another series week here at PPC Hero! This week we’ll be looking at PPC management across different industries. See how strategy and management need to be adjusted depending on the vertical. Matt starts us off this week with a look at PPC management in the legal space. PPC advertising for attorneys and lawyers can be a challenging endeavor, but is always a … [Read more...] about Running Effective PPC Campaigns In The Legal Industry
Prepare For The Impending Mobile Ad Update
Google recently announced that beginning on 10/15, mobile ads have the potential to show your ad extensions instead of description line two. Our own Kevin Klein wrote a piece explaining how this update will impact mobile ad creation moving forward. We now want to look at this update in the context of overall mobile strategy. Gone are the days where mobile PPC is an … [Read more...] about Prepare For The Impending Mobile Ad Update
Google: Your 2nd Description Line Will Start Disappearing on Mobile
Inspired by the need to make the acquisition of relevant information even easier and faster for mobile users, Google has announced changes to the way they’ll deliver ads to mobile devices. Specifically, beginning October 15, 2014, there’s a chance that the second description line on your ads will be shaved off in favor of additional ad extensions when they’re served to … [Read more...] about Google: Your 2nd Description Line Will Start Disappearing on Mobile
The PPC Play Book
There are few things America loves more than Football. With football season approaching, I figured I would release a “PPC playbook” for lead generation. These top “plays” can increase the efficiency of your PPC performance, but always keep in mind that like in football, the same plays do not work for every team. I recommend implementing one play at a time, to measure … [Read more...] about The PPC Play Book
Optimize PPC Conversion Rates Without Touching a Landing Page
We love to talk about Conversion Rate at PPC Hero. Our job doesn't stop with acquiring traffic; we have to make sure that traffic ends up doing something of value - otherwise we've wasted our money. That part, however, isn't always easy. Our best intentions can sink for a number of reasons: No time or money for web designers / developers A boss or client who doesn't want to … [Read more...] about Optimize PPC Conversion Rates Without Touching a Landing Page
4 Ways You Haven’t Thought to Use Google Analytics for CRO
So you’ve got great ads and a great click through rate, but you’re just not seeing the conversions you want. At this point, you might want to take a look at your site and come up with some conversion rate optimization (CRO) ideas. Sure, there are great tools out there like Crazy Egg, but there are also some free options to get you started. Google Analytics is a free tool and … [Read more...] about 4 Ways You Haven’t Thought to Use Google Analytics for CRO
Ad Copy: The Forgotten Ingredient of PPC Success
I find it amazing as pay per click professionals we spend so much time talking about account structure, keywords, and bidding, yet ad copy is treated as an afterthought. After all doesn’t Google Adwords and Bing Ads contain the word ‘Ad’ in their product title? In the end, the only thing a potential prospect or buyer sees is the ad. If your ads are lacking a compelling message, … [Read more...] about Ad Copy: The Forgotten Ingredient of PPC Success
7 Ways To Boost PPC Performance
Do you have an account where performance has gone stagnate? Volume tends to remain relatively flat despite your ongoing optimizations? Or maybe you have a new account and you are looking for ways to grow volume and have an immediate impact on performance? These are both very common scenarios that PPC managers face on a regular basis. To help combat the sleepy account syndrome, … [Read more...] about 7 Ways To Boost PPC Performance
User Generated Facebook Ads The Right Way
In my opinion, people go about “user generated” ads in exactly the wrong way. They go about it the lazy way, which is to say they pitch all the work over to the users and customers and then expect the perfect, crowd-sourced ad to appear in their in-box, thanks to some idiotic “create our ad” campaign. Well, maybe if you’re Harley Davidson or Apple, you can get away with that. … [Read more...] about User Generated Facebook Ads The Right Way