We’ve been posting some pretty advanced optimization techniques recently at PPC Hero to make sure our audience is getting the next level of PPC advice. That doesn’t mean new advertisers aren’t getting in the paid search game daily or that you all-star vets couldn’t use a little reminder of the basics. The following alphabetical list is going to seem a little simple, but you … [Read more...] about ABC’s of PPC – A Guide for the Basics!
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Heroview- Common PPC Blunders and Tips to Avoid Them
Welcome to today’s Heroview, everyone! Real-time interviews featuring PPC experts from around the industry! Today, Jeff Ferguson, CEO of consulting group Fang Digital, talked with us about common PPC blunders that may be holding back your campaign. PPC Hero: We’re really excited to have you with us today, Jeff! Thanks for joining PPC Hero! Jeff: My pleasure! We're big fans … [Read more...] about Heroview- Common PPC Blunders and Tips to Avoid Them
Doubling Leads Through the Magic of Best Practices
You ever meet someone with seriously funky breath? The kind of person that makes you turn your head whenever they talk to you so you can pretend you’re looking at something to avoid the direct path of their funkiness? I would bet that person brushes his teeth regularly, that he follows the so-called best practice of personal hygiene, but somehow he’s doing it wrong. Not … [Read more...] about Doubling Leads Through the Magic of Best Practices
In-Page Analytics: Changing Mobile Best Practice Perceptions
Today I spent a good deal of time analyzing onsite behaviors of one of our clients through the use of in-page analytics. It had been a while since I really dug my heels in and explored the insights that this tool can provide. Let me tell you, I was quickly reminded of what I had been missing. This tool is awesome and allows you to do some quick and dirty analysis that should … [Read more...] about In-Page Analytics: Changing Mobile Best Practice Perceptions
9 PPC Tasks for a 10% Boost in 10 Minutes
PPC optimization hyperbole? Could be. But for me, any one of the following ppc tasks can take me a mere 10 minutes and have produced a 10%+ bump in performance. The spirit of this post is not to convince you these can be done in 10 minutes, though. So please give me some space here to make the greater point. That point being that it doesn’t always have to take hours of work to … [Read more...] about 9 PPC Tasks for a 10% Boost in 10 Minutes
Heroview- The Future of Personal Computing and Its Effect on PPC
As we continue our monthly interviews with PPC experts, our February Heroview featured David Szetela (@Szetela), Chief Marketing Officer for Bionic Click, and former Owner and CEO of Clix Marketing. David is very involved in personal computing, and here he shares some insights on how technology is evolving as well as how PPC will be effected. PPC Hero: Welcome to today's … [Read more...] about Heroview- The Future of Personal Computing and Its Effect on PPC
Intentionally Excluding Half Your Audience?
Imagine you're creating a Facebook ad targeted to professional photographers. And you don't have ready access to the data which would allow you to target by Nikon or Canon preference. Would you still be willing to design ads that call out Canon or Nikon fans by name? This question came to my mind after seeing this ad on my wife's Facebook page: Also, here's a little … [Read more...] about Intentionally Excluding Half Your Audience?
CTR Healing: Raising Click Through Rate For Better Performance
This is the first installment from our PPC Love series for this month. For the purpose of today’s post, we’ll be discussing click through rate and offer up a few ways to improve CTR in your own accounts. Ooh baby, I’m hot just like an oven I need some [CTR] lovin’ And baby, I can’t hold it much longer It’s getting stronger and stronger… Click through rate is … [Read more...] about CTR Healing: Raising Click Through Rate For Better Performance
Learning from “Controls”
In direct marketing, the ad that sets the performance baseline -- the ad you're writing against -- is known as the control. Sometimes controls get beaten and replaced very quickly, and sometimes they run for decades. And learning from successful controls is an important part of improving. But if you're not the advertiser, how can you tell when an ad you see is a control? … [Read more...] about Learning from “Controls”
Rocket Science? No. Scientific? Yes.
So I saw this “meh” ad on my wife’s Facebook page, and thought it would make a pretty good example of “Things to Test on Your Facebook Ads.” But before I list off everything that could probably be improved or might be worth testing, here are a few things that are well done, or at least OK: The orange “Button” on the lady’s head provides enough visual prominence to at least … [Read more...] about Rocket Science? No. Scientific? Yes.
A Starter Guide for Advertising on Linked In
I’ve finally had the opportunity to run some ads on Linked In for a client! Today, I’m going to share with you some tips for getting things setup, and the different features that Linked In offers for advertisers. Being that I work in an agency setting, my initial question was how can I run ads for a client as a third party without having to actually access their Linked In … [Read more...] about A Starter Guide for Advertising on Linked In
All I Want For Christmas Is For My Ads To Show!
In the magical land of PPC, getting your ads to show can sometimes be a Grinch; however, if you follow a few simple rules you can fulfill your holiday revenue stocking. In this third installment of our series, Jingle Your Bells All The Way To The Bank, we’ll discuss writing snazzy holiday copy for Sarah’s keywords and Kayla’s account structure. And perhaps we will talk about … [Read more...] about All I Want For Christmas Is For My Ads To Show!