In general, when you think of “artificial intelligence,” you might think about robots that mimic humans. But AI is much more than just robotics. The common utilization of AI in small businesses and enterprises is widespread in several business operations, including marketing, sales, human resources, logistics, and so on. And while you may think that advancement in AI is … [Read more...] about How to Utilize AI in Small Businesses Operations
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CX Has a New Key Disruptor: Partner Marketing and Data-Driven Hyper-Personalization
When it comes to the modern e-commerce landscape, customer experience is everything. Your customers now expect seamless service across all platforms as more businesses move to integrated data. On top of that, customers want to feel valued as individuals. Until recently, this personalized experience was only viable with audience segmentation. Breaking down customers into … [Read more...] about CX Has a New Key Disruptor: Partner Marketing and Data-Driven Hyper-Personalization
Lead Scoring: Definition and How to Calculate a Lead Score
Generating a high volume of leads is one thing while identifying which prospects are most likely to convert into customers is another. To put it differently, it's all about quality over quantity. That's where lead scoring comes in. Let's take a look at what lead scoring is and how you can calculate it effectively. What is Lead Scoring? In short, lead … [Read more...] about Lead Scoring: Definition and How to Calculate a Lead Score
Maximizing eCommerce and Performance Marketing Activity
The pandemic and resulting consumer behavior changes have led to a new era of eCommerce, with people around the world increasing their reliance on online shopping and brands investing far more money and attention in direct-to-consumer activity. It’s thought that 78% of D2C brands have increased their marketing budget over the past few years compared to only 60% of traditional … [Read more...] about Maximizing eCommerce and Performance Marketing Activity
Keyword and Landing Page Expansion: Tips to Boost Your PPC Campaigns in 2022
Digital marketing and advertising are always evolving with the new online trends, customer behavior, and industry demands. That means that marketing and advertising strategies should never be set in stone, rather, you should always make sure that your strategies and tactics are evolving as a result. And that’s where marketers and business leaders make their first mistake. To … [Read more...] about Keyword and Landing Page Expansion: Tips to Boost Your PPC Campaigns in 2022
How to Create Video Marketing That Converts
Did you know that there are at least 720,000 hours of fresh video content uploaded on YouTube per day? That soaring number shows that internet users are attached to videos. Gone are the days when businesses use those bulky, text-heavy paragraphs to give their audiences an idea of what they're selling. Videos can do it so much better without annoying them. It makes … [Read more...] about How to Create Video Marketing That Converts
CRO in 2022: A Beginner’s Guide to Conversion Rate Optimization
Why do you need a guide to conversion rate optimization? Because the ultimate goal for any website owner is to get as many conversions from their website as possible. While it’s nice to have tons of organic traffic, it’s useless if none of these site visitors take the next step and convert into qualified leads or customers. The truth is that most websites struggle to get … [Read more...] about CRO in 2022: A Beginner’s Guide to Conversion Rate Optimization
How to Optimize Your Facebook Ad Copy
This blog provides real-life examples and insights from one of our clients in the luxury fashion industry. How can you cut through the noise on a saturated platform? Aside from an increase in competition, ads are, in general, becoming more advanced and innovative, capitalizing on the rapid developments in AR, Chatbots, and Immersive Experiences. However, not everybody has … [Read more...] about How to Optimize Your Facebook Ad Copy
Six Dangers of Automation in Marketing
The age of automation is here. Whether at the shopping checkout or in the online business world, automation technologies are becoming a standard tool for streamlining workflow and business operations, especially online. In 2020, the digital marketing and advertising industry was worth over 370-billion dollars in the U.S, with more business owners realizing the full … [Read more...] about Six Dangers of Automation in Marketing
Five Reasons to Repurpose Your Old Blog Posts Right Now
Do you ever get that feeling that your content is running out and there's nothing new to write about? Well, this piece should help solve some of those problems. The old blog posts are still relevant and can be repurposed as part of the content marketing strategy. Below are reasons you should repurpose your old content and how it helps your content marketing … [Read more...] about Five Reasons to Repurpose Your Old Blog Posts Right Now
Retail Search is the New PPC
“Amazon Ads, why?”. It all started for me back in 2018 when I interviewed some of the world’s leading PPC experts and surveyed award-winning paid search agencies. They were all doing Google Shopping campaigns but what about Amazon Ads? Very few of them invested there. Since then, Amazon Ads has caught up on both Meta and Google. The advertising revenue of Amazon … [Read more...] about Retail Search is the New PPC
Must-Read Guide for PPC for SaaS Marketing Strategy
These five tips from our experts at digital marketing West Palm Beach agency are a must-read guide. These proven methods are easy to implement for every user who wants to make your PPC campaign more successful! How can PPC positively impact SaaS Marketing? PPC can play an essential role in boosting the visibility and ROI of SaaS Marketing efforts. Here are some initial … [Read more...] about Must-Read Guide for PPC for SaaS Marketing Strategy
