An introduction to BMM keyword changes For those that aren’t aware, in February 2021, Google Ads began the phase-out of broad match modifier (BMM) keywords – pushing the removal of these from accounts and expanding the targeting capabilities of phrase match to facilitate the losses. Moving forward to July 2021, the change had completely been rolled out, and BMM keywords … [Read more...] about Changes to BMM keywords – What we have seen so far and tips for 2022
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Ad Fraud is Still a Massive Concern Amongst Advertisers in 2022
Check out PPC Hero’s Ultimate Guide to How to Detect Click Fraud Advertisers spend $455 billion in online advertising per year and $42 billion of it lost due to ad fraud in 2019, according to Juniper Research. In addition, the Wall Street Journal reported that 28% of all web traffic likely comes from “non-human” bots. Why hasn’t ad fraud been stopped yet? In … [Read more...] about Ad Fraud is Still a Massive Concern Amongst Advertisers in 2022
Tips for Optimizing a Localized PPC Account
Before jumping into the components of a local PPC account and why it matters, we should first define what constitutes a local PPC account. The basic definition is that it targets customers within a specific region. The strategy for localized PPC specifically involves using local keywords and geotargeting. One would quickly assume that only brick and mortar businesses like … [Read more...] about Tips for Optimizing a Localized PPC Account
14 Strategies to Promote Your Business Through PPC
Are you getting low-quality traffic through your PPC campaigns? Are fraud clicks draining your revenue from the PPC? Is your return on investment on PPC not as expected? Even though PPC advertising is an integral part of an effective marketing strategy, poor tactics can burn your ad budget and, thus, negatively affect your PPC results. PPC has been … [Read more...] about 14 Strategies to Promote Your Business Through PPC
Amazon Sponsored Products: Advanced Practices for 2022
Source: Wicked Monday on Unsplash Without a doubt, listing your products on Amazon is one of the best ways to sell online and build a thriving eCommerce business, or simply build up the Ecommerce side of your brand. To get the best possible results, you not only need an amazing product selection, but you also need to manage and optimize your pages. But you … [Read more...] about Amazon Sponsored Products: Advanced Practices for 2022
How To Increase Conversion Rates By Maximizing Search Intent
A high conversion rate is crucial to the success of your business. If you’re focused on content marketing, you need to get user intent right. When your content aligns with user intent, you’ll get more clicks from Google, people will stay longer on your page, and fewer people will bounce. Moreover, in time you can make content rank with less effort. … [Read more...] about How To Increase Conversion Rates By Maximizing Search Intent
Google Ads Resources for the Novice or Expert B2B Advertisers
B2B advertising hosts a number of challenges for marketers. Platforms are not created with B2B advertising in mind, because the sales process is too long and attribution is murky. Additionally, markets are more niche and multiple people are involved in each decision. However, since 93% of the B2B sales process begins via search, marketers who ignore the digital component of … [Read more...] about Google Ads Resources for the Novice or Expert B2B Advertisers
Seven Facebook Ad Examples to Inspire Your Campaign
There are many Facebook ads to choose from when promoting your brand on the popular social media platform. All come with their advantages and disadvantages; therefore, it is vital to know the type of advertising campaign you wish to run. Understandably, this can be a hard decision to make, especially if it is your first time creating a Facebook ad campaign. But not to worry, … [Read more...] about Seven Facebook Ad Examples to Inspire Your Campaign
Which Google Display Ad Size Do You Need and Why It Matters
Using Google Ads remains a proven method to drive traffic to your website. A successful Google Ad will entice a potential customer to hit your landing page, where you then have the opportunity to carry them further along the buyer’s journey. After all, if someone is searching for something relevant to your business and they see your ad, then they’re already … [Read more...] about Which Google Display Ad Size Do You Need and Why It Matters
Five Major Updates in Google Ads You Must Know as a Digital Marketer
Remember when you had to pay monthly or annually for ads on TV and radio? Completely clueless about whom you are reaching out to and what would be their potential response. Well, that’s similar to hitting an arrow in the dark. Fortunately, we no longer live in this era and have evolved to many transparent and advanced solutions. As a result, marketers today have clarity … [Read more...] about Five Major Updates in Google Ads You Must Know as a Digital Marketer
Five Best PPC Advertising Strategies in 2021
Source Being one of the fastest ways for drawing new visitors to a website, PPC marketing is also one of the most powerful tools for attracting a target audience and business development. Although it goes hand in hand with SEO marketing, the main difference is that it is not organic but paid. Therefore, it brings results almost instantly. PPC marketing is an integral part … [Read more...] about Five Best PPC Advertising Strategies in 2021
Top Coding Skills You Should Develop as a PPC Specialist in 2021 and Beyond
PPC ads are extremely important for any online and offline business. For this reason, PPC specialists need to work on creating campaigns that do not only stand out from the crowd but also convert. By learning how to code, you can optimize your campaigns and landing pages to do just that. So here, we’ll talk about how knowing different programming languages can make you … [Read more...] about Top Coding Skills You Should Develop as a PPC Specialist in 2021 and Beyond
