When you have an eCommerce business, consumer trust can never be taken for granted. It is a key element that allows you to build a solid online reputation, attract new prospects, and nurture them into becoming loyal customers. The thing is, consumer trust is usually slow to build and easy to lose. You need to strategically and consistently convey brand messages that inspire … [Read more...] about How to Use Video Ads to Build Consumer Trust in Your eCommerce Company
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NEW Hero Conf & SearchLove Virtual Summit
Canceling our 2020 events left us missing you: the shakers and movers of digital marketing. We aren’t patient enough to wait until we’re back face-to-face... So we are bringing together our networks, virtually, with 20+ sessions aimed at arming the marketers of today with the newest updates, strategies, and efficiencies available in SEO & paid media. Without … [Read more...] about NEW Hero Conf & SearchLove Virtual Summit
How to Automate Excel Solver
In How to Get More out of Excel Solver I covered techniques to enhance your model and empower your analysis. One of the topics I received the most questions on is the automating the solver to solve for multiple values. There was a brief explanation in the previous article, but nothing dedicated to how to implement it from start to finish. In this article we’ll go in depth from … [Read more...] about How to Automate Excel Solver
Dynamic Search Ads For Beginners
Dynamic search ads (DSAs) are a fantastic way to capture the “who would have thought” traffic. They catch unique searches, which can then lead to expansion opportunities. No matter where your account stands, DSAs help to fill in the gaps where your other search campaigns may be slacking. Today I’ll walk you through a summary of what they are, how to set them up and how they … [Read more...] about Dynamic Search Ads For Beginners
Review Ads on Social for eCommerce Brands [Case Study]
I don’t know about you, but once I find a social advertising strategy that works, and I mean really works in driving my goals....I just can’t leave it alone. There’s always something we could test! New things we haven’t thought of! Things we could change! New audiences that we never even thought of finding! I love testing to see what resonates with specific audiences, to get to … [Read more...] about Review Ads on Social for eCommerce Brands [Case Study]
So, You’re Taking over An Account. What Next?
Transitioning an account between managers is a process riddled with anxiety and confusion - from both the agency side and the client side. However, if an account transition is done right, you can be sure to add value for your client from the first day you are on their account, and build a strong relationship that is mutually beneficial for the agency and the client. Here are … [Read more...] about So, You’re Taking over An Account. What Next?
The Value Of Amazon Sponsored Brand Video Ads [Case Study]
This year I have had the opportunity to beta test the Amazon Sponsored Video Ads released to the public in early October. I have held off on writing about the ad type until I had the opportunity to examine the ad impact through Prime Day and Black Friday/Cyber Monday. The ad type has reported surprising performance and I am here to report on my experience and recommendations so … [Read more...] about The Value Of Amazon Sponsored Brand Video Ads [Case Study]
Ecommerce Holiday Checklist: CRO Best Practices
With the holidays approaching and the pandemic looming, online shopping has become ever more popular for consumers - who will spend $21.7 billion during the first 10 days of the holiday season this year. If there were ever a time to give your website a facelift, now is the time. While some brands put testing on hold during the holiday season there are still some eCommerce … [Read more...] about Ecommerce Holiday Checklist: CRO Best Practices
LinkedIn Events: Mixing Your Organic and Paid Strategy to drive Webinar Registrations
Friction is uncomfortable. Too much in a user’s journey and they're interest is likely to fizzle out. LinkedIn offers an elegant solution to driving registrants to your events and webinars with LinkedIn Events. Read on for steps to test out a LinkedIn event strategy that will set your audience’s interest ablaze! What are LinkedIn Events? If you are a page admin, you can … [Read more...] about LinkedIn Events: Mixing Your Organic and Paid Strategy to drive Webinar Registrations
What Marketers Need to Understand About Automated Bid Algorithms
In conversations with clients, I find myself using a phrase like, “We can do that, but we need to make sure we grease the wheels of the machine first.” What my Industrial-age jargon actually means is, we need to make sure that we’re not forcing the algorithms to have to relearn in a way that will be detrimental to our performance. I’m going to spare you arguments as to why you … [Read more...] about What Marketers Need to Understand About Automated Bid Algorithms
4 Pillars of Paid Media Growth
Paid media is straightforward. “Growth,” however, is very dependent upon the role you play in paid media, so let’s start by defining who these four pillars are intended for and what I mean by “growth.” My paid media experience is 100% agency-based. Naturally, my experience shapes my viewpoint and definition of growth. From the agency perspective, growth equals managing … [Read more...] about 4 Pillars of Paid Media Growth
Digital Marketing in a VUCA World: Is it Time to Emerge from Plato’s Cave?
Wow, there is so much you can learn from the data. So much you can do with digital marketing. We can track 70% of the user journey, can’t we? This is the average, indicated by leading digital marketers in our survey. But what about un-trackable offline actions? What about the data lost through privacy protection and ad blocking? And finally, what about data that is … [Read more...] about Digital Marketing in a VUCA World: Is it Time to Emerge from Plato’s Cave?
