According to the Bureau of Labor Statistics, unemployment is at a record low. As employers we can take one of two paths to build our teams: get really serious about stealing talent from our competition or retain the great team members we already have on our team. I can assure you that investing in retention strategies rather than engaging in a talent war is worth it, as we have … [Read more...] about Strategies To Retain Your Team With Record Low Unemployment
Search Results for: call to action
Want to Become a PPC Hero Author?
You're interested in writing for PPC Hero, and we're excited to work with you! To ensure your article complies with our guidelines and is content our readers will find valuable, please read our requirements below. About PPC Hero As you know, PPC Hero is a PPC specific blog and we publish educational content in order to advance the digital marketing community. We are open … [Read more...] about Want to Become a PPC Hero Author?
Get Negative – How to Overcome Objections on Your Landing Page
You have carefully selected your keywords and crafted ad copy in a way that would make Don Draper proud. Users type in your search queries, click your ads and are then are brought to your landing page where they..... well, you are not really sure what they are doing, but one thing for sure is that they are not converting. You wonder - is there something seriously … [Read more...] about Get Negative – How to Overcome Objections on Your Landing Page
5 Optimization Tips to Maximize Sales This Holiday Season
Advertisers will be facing a shorter time frame this year for the usual holiday hustle and bustle. However, eMarketer is still forecasting total US sales to climb 3.8% making it the first-ever trillion-dollar holiday season. According to Forrester, 2019 online holiday sales will reach $138 billion. As advertisers, we need to take advantage of these predictions and … [Read more...] about 5 Optimization Tips to Maximize Sales This Holiday Season
Optimizing Facebook Ads for Content Engagement: 4 Custom Conversion Ideas
We all know Facebook Pixel. The little snippet of code that is tasked with sending interaction and conversion data back to Facebook Ads algorithm for delivery optimization and tracking. With its set of standard events and the ability to track Custom Conversions, Facebook Pixel is a key element of the Facebook Ads platform.While the standard events cover different scenarios for … [Read more...] about Optimizing Facebook Ads for Content Engagement: 4 Custom Conversion Ideas
October Updates to Paid Advertising Platforms
In this monthly post, we bring you the latest from all of the major platforms. Google Ads What: Google rolls out conversions by time reporting Details: Reporting can now be viewed based on the date in which the measured action took place. Impact: Previously, Google Ads prescribed the conversion action to the date of the click. Much like Google Analytics, this update allows an … [Read more...] about October Updates to Paid Advertising Platforms
Top 4 Reasons Hanapin Loves YouTube Ads for SaaS Companies
YouTube is the gateway to audience targeting; ads supplement search and elevate brand awareness. You have a lot of opportunity to share more information about your products and services compared to the standard search/display ad. There are many reasons why SaaS businesses should be running YouTube ads, but here are our top 4: Low Risk, High Reward More ad formats are … [Read more...] about Top 4 Reasons Hanapin Loves YouTube Ads for SaaS Companies
How to Grow a Startup With Paid Search on a Low Budget
If you want your startup business to succeed, you can’t wait for your SEO marketing strategies to bring in your desired traffic. Time is of the essence. Fortunately, you have a tool like the PPC to give your startup a kick start. With the right PPC advertising campaign, you can increase the organic traffic of your website. Your startup business needs solid proof of concept. … [Read more...] about How to Grow a Startup With Paid Search on a Low Budget
How to Diversify Your Marketing Traffic Sources and Why You Should
Traffic is the currency of our digital world—the more traffic your website gets, the greater chances you have of making money, building brand connections, and persuading past customers to shop again. However, it’s easy to get stuck in a rut, driving traffic from just a few sources, any of which could dry up and leave you with nothing. For example, while organic traffic … [Read more...] about How to Diversify Your Marketing Traffic Sources and Why You Should
What The gclid?
Most of us are aware of Google Ads auto-tagging but don't know how it works. What does auto-tagging do and why is it important in your Google Ads account? Auto-tagging is a way for Google Ads to communicate all the details about a user session to Analytics. In turn, we are able to use the information reported in Analytics to measure post-click behavior. Auto-tagging is a … [Read more...] about What The gclid?
The 3 Search Campaign Analyses You Need To Run
Ongoing PPC search campaign analyses are crucial to improve performance and cut wasted spend. Extensive analysis should always be performed upon acquisition of new accounts, but they should also be conducted as part of account maintenance. There is always room to improve as the paid search landscape is always evolving. In this post, we’ll discuss 3 of the top analyses to run … [Read more...] about The 3 Search Campaign Analyses You Need To Run
Beginner’s Guide to Pinterest for Business
Pinterest is a growing advertising platform that can boost any company’s reach and sales, especially for e-commerce brands. This guide will walk you through setting up your Pinterest for Business account, creating Pins, and launching ads. It will also help you start to create a budding Pinterest strategy that will drive conversions and loyalty from your targeted audience. Why … [Read more...] about Beginner’s Guide to Pinterest for Business
