Is it just me, or has every platform been rolling out some serious changes (improvements!) the first quarter of this year? While we couldn’t possibly review every single change that has been released just these first few months of 2019, and the impact it could have on performance, we can review some key updates from Bing. Bing Integrates with Yahoo & AOL Search In case you … [Read more...] about The Top 3 Updates From Bing in 2019
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Brand Attention: The metric you are not thinking about
Every day we roll into our office, open our accounts and face new challenges to move the needle for our clients. We do all the things that we have been taught, learned by mistake, and processes that typically have always worked. But what happens beyond that? Our metrics are looking strong, but the client is concerned that they are not growing in the way they have expected. … [Read more...] about Brand Attention: The metric you are not thinking about
Adjusting Between E-Commerce and Lead Generation
After four years of being an Account Manager, I still feel the pressure of switching my mindset from the thinking of an E-Commerce account to a Lead Generation account and vise versa. While they are the same in many ways, there are several differentiations between the two. Should you be scared if you have only had e-commerce accounts and your boss calls and says that you are … [Read more...] about Adjusting Between E-Commerce and Lead Generation
5 Can’t-Miss March Facebook Updates
The month of madness did not disappoint this year. Brackets shattered left and right. Virginia sought redemption and fought their way to a championship. The Walt Disney Company now owns 21rst Century Fox. Captain Marvel is breaking records for a female-led film. Truly it has been a busy month. In the midst of all this madness, Facebook continued updating their Campaign Manager … [Read more...] about 5 Can’t-Miss March Facebook Updates
Google Recommendations: Are they Helping or Hurting my Paid Search Strategy?
Let’s face it. There are plenty of rabbit holes to dig into when going through your Google Ads account. Collecting data, recognizing the trends for optimization and other paid search strategy efforts often do not come as quickly as we’d like. The problem? As digital marketers, time is not always on our side. We are expected to bring in results in a timely manner but some … [Read more...] about Google Recommendations: Are they Helping or Hurting my Paid Search Strategy?
The Fast & The Curious: how chatbots meet modern buying demands
The modern buyer is fueled by speedy access to products and services, lightning fast responses to questions and low-friction website interactions. They also love personalized experiences. Let’s call them the “Fast and the Curious.” A study from insidesales.com and the Harvard Business Review found that if you wait 5 minutes to respond after a lead initially makes contact, … [Read more...] about The Fast & The Curious: how chatbots meet modern buying demands
Deals, Deals, Deals! A Promotion Ad Copy Case Study
When it comes to common practices in digital marketing, practitioners should embrace a “trust, but verify” mindset. Specifically, adopt best practices when possible, but don’t assume that they’ll improve performance - every account exists in a different context with a multitude of different intervening variables that can affect the impact of any initiative. One such best … [Read more...] about Deals, Deals, Deals! A Promotion Ad Copy Case Study
Scroll, Scale, Save: Using SEO Data for Smarter Search Query Analysis
This guest post is brought to you by Kim Jones, PPC Team Lead at Seer Interactive. Coming to Hero Conf 2019? So is our EVP of Digital, Larry Waddell, and he’ll bringing you a way to do smarter Search Query Analyses during his 10-minute lunchtime talk on April 23rd. After his chat, we’ll have a handful of Seer data strategists on site to help you DIY. But in order to … [Read more...] about Scroll, Scale, Save: Using SEO Data for Smarter Search Query Analysis
4 Paid Media Lessons In Podcast Advertising
It seems these days everyone has a podcast, and with more than half of the US population taking up listening to podcasts it’s a great way to share information and keep users engaged with your content. According to a study by the Interactive Advertising Bureau, in 2017 the US market for podcast ad spend was $314 million and is expected to grow more than 110% by 2020. With this … [Read more...] about 4 Paid Media Lessons In Podcast Advertising
How To Write Excellent RSAs
When Google released Responsive Search Ads, my first reaction was, “great! I finally have enough characters to write decent copy!”. That reaction was short-lived once I found myself staring at 15 blank headline columns in Excel. How many ways can I say “Buy These Jeans”? I began to begrudge RSAs, thinking them excessive and annoying. I knew this was the way of the future but … [Read more...] about How To Write Excellent RSAs
Analyzing the Impact of Multi-Brand Shared Keywords
In recent years, account and client complexity have increased. As we sign big companies that advertise in multiple accounts for multiple brands, it’s important to keep a pulse on how these accounts are interacting with each other. The Situation Let’s pretend we have a Company X, which owns brands 1,2, and 3. Each of these brands advertises in their own accounts, on similar … [Read more...] about Analyzing the Impact of Multi-Brand Shared Keywords
Why You Need A Process For Integrated Marketing
What is Integrated Marketing? Besides being a buzzword, like "synergy", "freemium", or "snackable". Integrated marketing is basically sending the same message via all of your marketing communications. It's about consistently portraying your brand's truth. All the time. In every communication. Integrated Marketing isn't a new concept, but it's discussed more and more due to … [Read more...] about Why You Need A Process For Integrated Marketing
