Today's post on Inactive Keywords is the third blog post in our 5-day series focusing on Quality Score. Picture this: You arrive at work before the birds begin to chirp. Before you can be "bothered" by email, you log into AdWords and compulsively check your previous day's stats. Quickly thereafter, a discovery makes your jaw hit the floor. Those wonderful new keywords you … [Read more...] about Keywords Inactive Due to Quality Score in Google AdWords? Here are 3 Actions to Take!
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Your Perfect Pre-Launch Campaign Checklist
Pay-per-click (PPC) campaigns elevate marketing efforts by bidding on specific keywords that bring highly targeted users to your site. While it’s possible to run PPC campaigns on Facebook, LinkedIn, or Instagram, the most popular platform is Google, where marketers plan strategic Google Ad campaigns. As a team of marketers experienced in PPC campaigns across platforms, we’ve … [Read more...] about Your Perfect Pre-Launch Campaign Checklist
The Most Common Mistakes We See in SaaS PPC Campaigns
Building successful PPC campaigns for SaaS presents unique challenges even to the most seasoned marketers. First off, sales cycles are lengthy compared to other industries, which makes tracking final conversions tricky. Moreover, the specifics of the SaaS niche requires that PPC campaigns align with the customer’s journey and product/pricing model. And that’s just the tip of … [Read more...] about The Most Common Mistakes We See in SaaS PPC Campaigns
A walkthrough guide to Meta instant form ads
Meta instant forms ads are in-platform lead forms for Meta. They are designed to help you qualify leads directly on Meta by asking people to fill out a form attached to your ad. This way you can cut down the conversion path and capture customer data without asking users to leave the platform. The information captured will be kept for 90 days in Meta, so you it's important to … [Read more...] about A walkthrough guide to Meta instant form ads
How to Capture Your YouTube Ads Audience in 5 Seconds
You could have the best product in the world, but if your ideal customers don’t know it exists, you’re just spinning your wheels. YouTube ads are a great way to get your video content in front of your audience – but it’s not enough to simply make a video. Low video engagement is the scourge of many business owners, but it doesn’t have to be. You can increase brand awareness, … [Read more...] about How to Capture Your YouTube Ads Audience in 5 Seconds
How to Craft Compelling Google Ads for eCommerce
Many of those involved in PPC tend to be the data geeks. That means we often focus more on impression share ratios, target ROAS, and search queries than the creative side of advertising. With Google doing more and more of the heavy data lifting, marketers need to understand that the two things AI and machine learning struggles to replicate are creativity, and a deep … [Read more...] about How to Craft Compelling Google Ads for eCommerce
7 Simple Tips For Creating Instagram Story Ads That Convert
Instagram stories drive a ton of engagement. People see them at the top of the feed as soon as they log in, and users want to check them out before they vanish in 24 hours. You can certainly reach a lot of people by just publishing organic stories – in fact, a third of the most viewed stories are from businesses. But to scale your organic presence, you need to turn to … [Read more...] about 7 Simple Tips For Creating Instagram Story Ads That Convert
Five Crucial Aspects of the Most Popular PPC Ad Platforms
Nowadays, it's rare to find a business that isn't trying to bolster its online presence, and PPC platforms often play crucial roles in those digital marketing pushes. However, choosing the right platform to showcase your brand and snag potential leads effectively isn't always easy. As a newbie in the world of paid media, navigating your way around all the major PPC platforms … [Read more...] about Five Crucial Aspects of the Most Popular PPC Ad Platforms
Five Lead Magnets that Complement Paid Traffic
If you are using ads to generate sales for a course or any other product, that costs more than $100, a lead magnet should be part of the funnel. As your conversion rates will be higher when you take the time to nurture the lead and build trust before pitching your product. There are so many types of lead magnets out there that it can be hard to decide the best one for … [Read more...] about Five Lead Magnets that Complement Paid Traffic
Increase Your Click-Through Rates, Steal Impressions from Competitors, and Boost Conversions
Every online business that wants to generate leads, boost conversion, and increase sales must care about improving its click-through rates. Without knowing your click-through rates, it will be hard to measure the effectiveness of your business marketing campaigns. According to recent statistics, there are over five billion internet users around the world, the vast … [Read more...] about Increase Your Click-Through Rates, Steal Impressions from Competitors, and Boost Conversions
Secrets to Choosing Effective Images for PPC Ads on Social Media
As a PPC professional, you know how challenging it can be to get your ads noticed. It's especially true when advertising on social media. Users scroll and scan, not read their feeds; so, a well-written ad copy is not enough for them to notice and get interested in your offer. Since they are 65% more likely to remember visual information, it's time to pay more attention to … [Read more...] about Secrets to Choosing Effective Images for PPC Ads on Social Media
How is Artificial Intelligence Transforming the Social Media Marketing Field?
Artificial Intelligence in social media is more prevalent in our daily lives than many people realize. Don’t believe us? Take a look at the book recommendations on your Kindle app, the voice assistants on your smartphone, or the person you chatted with for a complaint on an e-commerce site. AI was behind them all. It’s no secret that social media platforms use Ai … [Read more...] about How is Artificial Intelligence Transforming the Social Media Marketing Field?
