When it comes to creating campaigns and ads in Facebook we’re always looking to be faster and more efficient with our time. While the default Ads Manager does a great job of walking you through the creation process, it’s tutorial-oriented approach can slow you down. Trying to launch campaigns and ads at any kind of scale can be very tedious when only using the Ads Manager. … [Read more...] about Saving Time with the Facebook Power Editor
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The PPC Puzzle: A Checklist
Entering in the PPC world can be intimidating: there’s the terminology to grasp, there’s the formulas to memorize, there’s the clients to manage, there’s the reports to build, there’s the numbers to check and recheck, there’s the client industries to understand… The checklist, notes, and post-it reminders seem endless. Then to take all these introductory tasks a step further to … [Read more...] about The PPC Puzzle: A Checklist
4 Audience Targeting Tactics For Facebook App Install Ads
While major strategic considerations will feel familiar, management of App Install Ad Campaigns provides a host of unique obstacles. On one side, the barrier for entry presented to the consumer is considerably lower than even the easiest niches of lead generation or e-commerce. On the other hand, the app install world is a dynamic, crowded environment where commanding a user's … [Read more...] about 4 Audience Targeting Tactics For Facebook App Install Ads
How to Deliver PPC Data with Confidence
Have you ever attended a conference or a training session and thought to yourself, “this message just makes everything click into place?” This week I attended an optional training session at Hanapin about how to deliver presentations with ease and confidence. The topic intrigued me because who wouldn’t want to learn as many tricks as possible to improve future presentations and … [Read more...] about How to Deliver PPC Data with Confidence
The 2017 Top 25 Most Influential PPC Experts
You voted. We researched. The final list is ready. Every summer, we release our newest edition of the Top 25—it’s a nice way to honor some of the hardest workers in our tight-knit PPC community. The most crazy/awesome thing about the voting this year? We had over 17,000 votes! Yes, 17,000! It was an epic battle almost as good as anything you'd see on Game of Thrones … [Read more...] about The 2017 Top 25 Most Influential PPC Experts
Why IF Function Ads Need To Be In Your Testing Rotation
At the beginning of the year, Google released a new feature called IF function ads. We wrote about this new feature in the post How To Use AdWords Ads IF Functionality. If you’re curious about how these customizable ads perform, here are some answers. What Are IF Functions? IF function ads allow you to set specific guidelines based on audience or device data. If the … [Read more...] about Why IF Function Ads Need To Be In Your Testing Rotation
Kickoff The Relationship That Your Ads Spark Using Your Landing Page Copywriting Skills
In PPC we strive to put the right message in front of the right user at the right moment. This is essentially our formula for success. We’re fully aware that irrelevant ads will be ignored and possibly even judged for being so off-base. Exhibit A: I recently traveled to Vancouver. Going into this international trip, I knew that Uber and Vancouver weren’t quite on speaking … [Read more...] about Kickoff The Relationship That Your Ads Spark Using Your Landing Page Copywriting Skills
Why I’m Excited For The New Google Attribution
You may or may not have read my post last year about how to use AdWords attribution models, but Google is stepping up their already impressive reporting game and combining their reporting tools to give you one solid platform that incorporates Analytics, AdWords, and DoubleClick. If you own a PPC strategy for your client or company, chances are you use more than one channel … [Read more...] about Why I’m Excited For The New Google Attribution
Is Your Responsive Design Meeting The Needs Of Your Mobile Visitors?
The “rise of mobile” continues to be a hot topic for marketers. It’s important to understand where people are spending their time and where advertisers are spending their money. So, how much time are people spending on their phones? Four hours. That’s how much time people are spending on their mobile phones today. According to eMarketer, mobile now accounts for about 60% … [Read more...] about Is Your Responsive Design Meeting The Needs Of Your Mobile Visitors?
Guide to URL Tracking In Google Analytics
8/12/2020 What is URL Tracking? URL tracking is the process of adding unique identifiers to your final URLs. If you aren’t tagging your URLs for tracking in either Google Analytics or your analytics platform of choice, you are losing out on helpful information. When you manage pay-per-click campaigns in conjunction with other online marketing efforts, it is extremely … [Read more...] about Guide to URL Tracking In Google Analytics
The 5 Stages Of PPC Account Restructuring
During my tenure as a PPC account manager I've found few things to be more anxiety provoking than the performance of a brand new account structure. Those first couple weeks of data are pivotal not only for account success, but for establishing client confidence moving forward. Following the launch of a brand new account structure, I typically go through a series of emotions … [Read more...] about The 5 Stages Of PPC Account Restructuring
Get the Skills to Grow Your Agency by 25% – YOY!
Accelerate your Agency Learning by 2 Years...in 2 Days! You are competing with roughly 14,000 other digital agencies. And you’ve been doing it blind. Without outside perspective. Without benchmarks. Without the support of those that have successfully done it all before. If you're struggling with employee retention and are tired of that pit in your stomach anytime someone … [Read more...] about Get the Skills to Grow Your Agency by 25% – YOY!
