With all the new features for Shopping product feeds, extensions, and labels, it’s easy to overlook the basics of what makes Shopping campaigns successful for ecommerce accounts. The oversights listed below are common with new accounts at Hanapin Marketing. Avoid these to develop a sophisticated Shopping campaign structure and increase overall performance. Only Running One … [Read more...] about Avoid These Common PPC Shopping Strategy Mistakes
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The 7 Things You Wish You’d Known About Facebook
We’ve all been there before - the first time you try a new advertising platform. While there are general consistencies you can prepare for using past experience, there are always learning curves to any new channel. Facebook hosts over 1.87 billion monthly active users as of 2017. No one is arguing that Facebook is a legitimate social media platform, or even that advertising … [Read more...] about The 7 Things You Wish You’d Known About Facebook
Building An Automated PPC Spend Tracker In Google Sheets
With yesterday’s webinar on efficient data analysis through Google Sheets, as well as Tuesday’s post pitting Excel features in their very own March Madness tournament, this week on PPC Hero we’ve highlighted one of the most important pieces of the digital marketer’s toolbox: spreadsheets! Today, we’ll continue the trend by showcasing an application of Google Sheets, utilizing … [Read more...] about Building An Automated PPC Spend Tracker In Google Sheets
Capture User Attention On The SERP And Hold It On The Landing Page
It’s all about attention folks. On a Google SERP, we’re trying to pull in a user by using the words they’ve used and are scanning for along with various other tactics. On Facebook, we’re trying to hook our users into an action while they sit in a mindless browsing mentality. The underlying and crucial principle here is attention. If you can’t catch a user’s attention, … [Read more...] about Capture User Attention On The SERP And Hold It On The Landing Page
Is Your Website Your Own Worst Enemy?
One of my favorite things is obscure foreign colloquialisms that accurately describe commonplace emotions or actions, that defy English definition. Currently, the Danish word Hygge is all the cozy rage and describes the feeling of warm contentment derived from enjoying the simple pleasures in life. Schadenfreude, the act of taking pleasure from another person's misfortune, … [Read more...] about Is Your Website Your Own Worst Enemy?
How Do Conferences Fit Into Your Professional Training Plan?
Professional development is a tricky endeavor. It’s about balancing cost and quality, ensuring training is continuous and relevant, and measuring the return on investment. It’s not always precise and takes some experimentation to get just right. Which brings us to one of the most common questions we on the events team face – How does Hero Conf fit into my larger professional … [Read more...] about How Do Conferences Fit Into Your Professional Training Plan?
PPC Video Campaign Targeting Methods You Shouldn’t Forget
YouTube campaigns have always made deeper targeting available to the advertisers. I loved video campaigns from the beginning because I could target by age, gender, parental status, household income, and more. But while those layered targets are great, it’s not enough for me. I’m greedy like the Little Mermaid. “I want to be where the people are.” Don’t laugh. She’s got the … [Read more...] about PPC Video Campaign Targeting Methods You Shouldn’t Forget
Individualized Learning Takes Center Stage at Hero Conf LA!
Advanced Track, Career Development Sessions, and Tailored Workshops We love the feedback that we get from each of our events. It allows us to expand on the most successful components and ditch or reinvent those pieces that are falling flat. What we heard last year was three-fold: As an expert-level marketer, I need more advanced content I'm looking to grow personally, … [Read more...] about Individualized Learning Takes Center Stage at Hero Conf LA!
Facebook vs Twitter Video Ads: Comparing Views and Engagement Rates
If you haven’t started integrated video ads into your social media strategy then it’s time to start. Whether you’re in B2C or B2B, 2017 is shaping up to be all about video marketing. Video marketing can appear as complex because of the various platform offerings, across a growing range of devices, and the amount of work and time required to produced one video. At the same … [Read more...] about Facebook vs Twitter Video Ads: Comparing Views and Engagement Rates
The Evolution of Voice Search (and what it means for PPC)
Speculating about the future has always been one of my favorite things to do, especially in recent months. Why? Because digital advertising is on the cusp of large-scale, sweeping changes. Artificial intelligence, conversational commerce and voice search will alter how we behave both as consumers and as advertisers. And I couldn’t be more excited. I recently had the pleasure … [Read more...] about The Evolution of Voice Search (and what it means for PPC)
Stop Wasting Time on PPC Reporting – Use Custom Dashboards Today
As we move into a new month, the joy of end-of-month reporting is still fresh in my mind. Each report is its own animal with varying platforms, date ranges, charts, metrics, you name it. However, the common denominator that I think we can all agree on is that each report takes time. Whether it is daily, weekly, monthly, quarterly, etc., reporting takes time out of other … [Read more...] about Stop Wasting Time on PPC Reporting – Use Custom Dashboards Today
Reengage Customers With Facebook Messenger Ads
Facebook introduced two new ways for advertisers to expand reach and increase engagement: Messenger as News feed destination Sponsored Messages As more advertisers are coming in for a piece of the Facebook pie, the platform has found it necessary to open up additional ad placements opportunities for advertisers, including: The Audience Network, Instagram, and now … [Read more...] about Reengage Customers With Facebook Messenger Ads
