Check out PPC Hero’s Ultimate Guide to How to Detect Click Fraud Ad fraud is an eternal struggle that we as PPC and Programmatic specialists contend with on a daily basis. Not only will ad fraud cause issues with your reporting and interactions with clients about poor performance, but also your marketing budget. This post will talk about how to identify bot traffic and how to … [Read more...] about What You Need To Know About Click And Bot Fraud
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How To Use The Attribution Model Comparison Tool
Have you ever taken a deeper look into your customers' behavior in Analytics? For instance, how long does it take your customers to convert? Understanding your customers' buying journey is a complex task, but it is worth exploring to understand how they typically shop. Discovering how long your customers take to convert can help you verify that you are measuring your … [Read more...] about How To Use The Attribution Model Comparison Tool
5 Tips For The Travel PPC Marketer
If you missed it, last week we presented a two-part webinar series around the Travel Industry. Part one was a case study on how we increased ROAS by 50% over the course of a few months by implementing Gmail Ads. The second part focused on the travel industry as a whole and 5 tips that every travel marketer should know. If you missed them, never fear, they can be found … [Read more...] about 5 Tips For The Travel PPC Marketer
4 Strategies For Improving Your Click-To-Message Ad Extensions
Have you ever felt the slow simmering rage from waiting more than a minute for a response from your significant other to your beyond brilliant text message? Or that lingering uncertainty of whether or not you should share that potentially offensive gif in a group text? Despite these micro-moments of apprehension, texting is a dominant form of communication and businesses are … [Read more...] about 4 Strategies For Improving Your Click-To-Message Ad Extensions
You’re Bidding On All the Wrong Keywords! (Here’s How To Fix It)
Ever wonder why keyword research is so hard? Keywords are arguably the most important part of a paid search campaign, so there are tons of tools available that should make keyword research easy. But here’s the thing, while you can use these tools to do things like estimate search volume, predict cost-per-click or even spy on the keywords and ads of your competition, you can … [Read more...] about You’re Bidding On All the Wrong Keywords! (Here’s How To Fix It)
Work Smarter, Not Harder – Using Google Sheets for PPC
Between reporting, analysis, dashboards, and action item lists, we use Excel a lot for PPC. Recently, our team has begun to rely on Google Sheets for items like reporting, dashboards, and even to-do lists and status docs. We’ll go through how to get your data into Google Sheets and how to manipulate it once it’s there. Supermetrics Want an easy way to get all your PPC data … [Read more...] about Work Smarter, Not Harder – Using Google Sheets for PPC
The Ultimate Guide To LinkedIn’s Ad Units
This post is part of the Hero Conf Los Angeles Speaker Blog Series. AJ Wilcox will join 50+ PPC experts sharing their paid search and social expertise at the World's Largest All-PPC Event, April 18-20 in Los Angeles, CA. Like what you read? Find out more about Hero Conf. If you’re currently advertising, or considering advertising on LinkedIn’s PPC platform, you’ll want to … [Read more...] about The Ultimate Guide To LinkedIn’s Ad Units
Top Bing Updates of 2016 and How To Get Your Campaigns in Shape for 2017
I think we can all agree that 2016 has left its mark as another year of overwhelming growth in search. It continues to impart our lives with more answers, more intelligence and more value. Let’s go through some of the highlights from Bing Ads as we move forward and build on our knowledge in 2017. New and Significant in 2016 Each year, Bing Ads, like many other platforms, … [Read more...] about Top Bing Updates of 2016 and How To Get Your Campaigns in Shape for 2017
While We Conclude 2016, Let’s Talk About Concluding CRO Tests
While we approach closing out yet another year, and while the question "When can this test conclude?" still comes up in my conversations at least once a week, I felt as though it was time to sit down and write out my test conclusion process and all the variables that factor into this decision. Today, I'll warm you up with two tips to keep in mind when you approach the … [Read more...] about While We Conclude 2016, Let’s Talk About Concluding CRO Tests
Reflections Of A PPCer At The End Of The World…Errr, 2016
2016 was a great year for PPC. I know that's an odd way of beginning an article about 2016 since let's be honest, 2016 was pretty much a terrible year in many aspects. Perhaps there is some yin-yang action happening behind the scenes connecting PPC to the real world? Whatever it might be, digital marketing in 2016 grew overall in terms of spend, social media advertising … [Read more...] about Reflections Of A PPCer At The End Of The World…Errr, 2016
Thank You Notes: Acknowledging The Most Significant PPC Updates Of 2016
It’s that time of year when we all get a little bit retrospective. Maybe it is the changing of the seasons. Maybe it is the prospect of returning to one’s home for the holidays. The snow. The spirit. We look fondly (or maybe begrudgingly) upon the past year and pat ourselves on the back for getting through it in one piece. Before we set sights on what is to come in 2017, let us … [Read more...] about Thank You Notes: Acknowledging The Most Significant PPC Updates Of 2016
Stop Making These 14 Facebook Ad Mistakes In 2017
Facebook advertising is growing and doesn’t seem to be slowing down anytime soon. In Q3, Kenshoo reported a 45% YoY increase in spending while Merkle reported a 63% YoY increase in client spend. Even though advertisers keep pumping money into Facebook ads, I still account managers making the same mistakes. These common mistakes can lead to a decrease in overall campaign … [Read more...] about Stop Making These 14 Facebook Ad Mistakes In 2017
