During my tenure as a PPC account manager I've found few things to be more anxiety provoking than the performance of a brand new account structure. Those first couple weeks of data are pivotal not only for account success, but for establishing client confidence moving forward. Following the launch of a brand new account structure, I typically go through a series of emotions … [Read more...] about The 5 Stages Of PPC Account Restructuring
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Get the Skills to Grow Your Agency by 25% – YOY!
Accelerate your Agency Learning by 2 Years...in 2 Days! You are competing with roughly 14,000 other digital agencies. And you’ve been doing it blind. Without outside perspective. Without benchmarks. Without the support of those that have successfully done it all before. If you're struggling with employee retention and are tired of that pit in your stomach anytime someone … [Read more...] about Get the Skills to Grow Your Agency by 25% – YOY!
FAME: Exploring Facebook’s Ads Manager for Excel
One of the largest aspects of digital marketing distinguishing it from traditional forms of advertising is the amount of information available in near real-time - information on consumer attributes and behaviors relating directly to the marketer's efforts. The data we accrue can be used to immediately measure the success of a campaign, evaluate the best strategies for a brand, … [Read more...] about FAME: Exploring Facebook’s Ads Manager for Excel
Training The New Generation Of Digital Marketers
Humans now have a shorter attention span than goldfish. In 2015, there was a study conducted by Microsoft on the human attention span. The study showed that the average attention span of 12 seconds had slowly been declining down to 8 seconds since 2000. In comparison, scientists have studied goldfish in the past to have 9-second attention spans. Addressing Shorter … [Read more...] about Training The New Generation Of Digital Marketers
Perform Better Analysis With Facebook Integrated Tools
Let’s face it. Analyzing marketing data regardless of platform or channel dominates digital marketing. We spend increasingly larger amounts of time trying to understand what our ad efforts are accomplishing, troubleshooting problem spots, and making optimizations based on that data. At any given time, there are tons of marketing platforms that are designed to solve every … [Read more...] about Perform Better Analysis With Facebook Integrated Tools
We Want Your Speaking Pitch…Now!
Fresh off of truly fantastic experience at Hero Conf Los Angeles (91% of attendees say they'll be returning), we're jumping right back into planning for our next event. And we need your help. Our speakers are the single most important part of our live event experience. So here is the open call to make your voice heard. Through May 31, we're accepting speaking pitches for Hero … [Read more...] about We Want Your Speaking Pitch…Now!
Isolate Your Competition’s Weaknesses To Strengthen Your PPC Efforts
Competition is literally the foundation of our industry. If it were not for the strategy behind competing in the auction, machines would be more than capable of carrying the duties of PPC and the world would have less PPC unicorns. It’s safe to say that most of us are, at the very least, aware of who our competitors are, but are you watching them and studying them? Do you … [Read more...] about Isolate Your Competition’s Weaknesses To Strengthen Your PPC Efforts
Attribution is Awesome! Here’s Why It’s Terrible
As I recently wrote in A Tale of Attribution Woe (read that beginner-post first if the idea of attribution is fairly new to you), understanding attribution well (note, I didn't say "figuring it out") is an essential part of any digital marketing strategy. Unfortunately, it is also an evolving industry… which means there is still a lot of guesswork and change … [Read more...] about Attribution is Awesome! Here’s Why It’s Terrible
First Impressions Of The New Google AdWords Dashboard
I started working with a new client recently and was delighted to find that the interface automatically reverts to the new AdWords dashboard. My first reaction went something like this. But after scrolling around and pushing some buttons, I took the more philosophical approach. I am confident that the changes Google has made are for the better, and it's only my … [Read more...] about First Impressions Of The New Google AdWords Dashboard
4 Tips For Supporting A PPC Account Team
As the digital marketing industry grows with new updates, platforms, tools, and thought processes, it’s natural for many accounts to: Expand their reach Refine more sophisticated strategies Develop new complexities This continual evolution of PPC combined with potential shifts or expansions of business goals can ultimately make it challenging for a single person to … [Read more...] about 4 Tips For Supporting A PPC Account Team
Thoughts About PPC Conversion Tracking
Conversion tracking plays such an important role in measuring the success of paid search performance. However, how many times do you revisit the goals and check the tracking? Most of the time, you should only have to setup conversion tracking once and you can forget about it. Or can you? It may be a good idea to go back on occasion and double check the tracking. Audit Your … [Read more...] about Thoughts About PPC Conversion Tracking
3 AdWords Features You Are Underutilizing
Few industries evolve, adapt, and integrate new tech quicker than paid search. Capitalizing on this dynamic environment is a significant aspect of the daily challenges account managers face. Whether the news comes from Inside AdWords or via a Google Representative's beta deck, the announcement of upcoming changes typically triggers a flurry of excitement and preparation. … [Read more...] about 3 AdWords Features You Are Underutilizing
