We are in the midst of many different sports seasons right now, but the one that seems to grab a lot of attention is football. And I’m talking “pigskin” football, not “GGOOOOOOOOOOOOOOOALLLLLL” football. Today we’re going to compare a good conversion rate to the inner-workings of a football team. In keeping with the football theme, let’s start with our first of four … [Read more...] about What Is A Good Conversion Rate?
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How A Lead Gen Strategy Increased PPC Revenue For An Ecommerce Account
As digital marketers, it’s important to always be thinking of new ways to generate revenue for your clients or business. While you are reading up about the latest PPC feature to test in your account, you might not realize that you probably already have valuable tools at your disposal. Below I will discuss how one company created online marketing synergy by using a lead … [Read more...] about How A Lead Gen Strategy Increased PPC Revenue For An Ecommerce Account
Be A Strategic Partner By Adopting The Consultative Approach
I’ve noticed a philosophical shift regarding my client’s expectations of their PPC partner relationships. They want their agency partner to be more strategic in their approach. Whether it’s an existing client who’s providing us feedback or a prospect who’s looking to change agencies, the feedback has been nearly identical. We hear statements like: "We're happy with our … [Read more...] about Be A Strategic Partner By Adopting The Consultative Approach
Only 3 Weeks Until Hero Conf London!
Register Now for the Most Relevant, Actionable PPC Information! We’re putting the finishing touches on our first ever London Hero Conf event, 28-30 October at the Millennium Gloucester London Kensington Hotel and Conference Centre. But there is still time to claim one of our few remaining seats and access the best PPC content around. Our staff are particularly excited … [Read more...] about Only 3 Weeks Until Hero Conf London!
Google Analytics Cohort Analysis
The Cohort Analysis report is one of the newer features within Google Analytics. What this report allows you to do is segment your data into Cohorts based on Acquisition Date, and view metrics such as retention rate and transactions / revenue. Setting it up is a breeze, but the report is even more valuable with custom segments layered on it. Overview of Cohorts – How It … [Read more...] about Google Analytics Cohort Analysis
PPC Account Audit Survival Guide: Part 1
There are many reasons why you might want to perform a PPC account audit. You could be taking over an account from another agency, previous manager, or colleague or perhaps you just want to make sure your account set-up is optimal for your company goals. Part 1 of your Audit Survival Guide focuses on features that can be found in the AdWords interface. Over the years Google … [Read more...] about PPC Account Audit Survival Guide: Part 1
Three Things I Learned About Our Lead Generation Clients
I was recently checking out Hanapin’s very own Carrie Albright’s post on what she’s learned from a year’s worth of hourly ppc data across e-commerce accounts. This post inspired me to find out what I can learn about user behavior in lead generation ppc accounts, and how that behavior varies on weekends vs. the workweek. Having access to lead-gen accounts across multiple … [Read more...] about Three Things I Learned About Our Lead Generation Clients
On The Road Again – Using Strategy Roadmaps To Drive Client Success
When starting off with a new client, there are a myriad of things that need to be assessed by the account manager that all lead to strategy development. At times, it may seem difficult to know where to focus your attention or how initiatives should be prioritized. It might also be difficult to relay this to a client in a way in which expectations are managed and both the … [Read more...] about On The Road Again – Using Strategy Roadmaps To Drive Client Success
5 Ways Conversion Reporting Could Be Misleading Your Optimizations
Are you confident the conversions being reported in your account are correct? Each PPC platform reports conversions slightly different and if you’re not clear on how your conversions are reporting, you could be optimizing toward the wrong conversion metrics. Below we will identify five areas where your PPC accounts could be giving you misleading conversion information and tips … [Read more...] about 5 Ways Conversion Reporting Could Be Misleading Your Optimizations
Confronting Prospects Prior to the Agreement
Having that first call with a potential client is set up to feel each other out, see what they’re looking for within the digital marketing world and if your company is a fit to fulfill their needs. You’ll ask all the basic questions about their experience in the industry, what issues they currently face and where they’d like to take things from here. They’ll ask you about the … [Read more...] about Confronting Prospects Prior to the Agreement
Are Multi-Channel Efforts Undermining Your PPC?
We all know the classic saying, “Teamwork makes the dream work” and it couldn’t be truer for marketing. Ensuring that your marketing channels are cooperating to create a cohesive message is one of the cornerstones of effective branding for your business. PPC marketing is fraught with reminders that congruence is key. These reminders vary from Quality Score (a metric that … [Read more...] about Are Multi-Channel Efforts Undermining Your PPC?
Hero Conf London Workshops – Live From Stamford Bridge!
Join us for our PPC Management or New Agency Growth Workshops! Hero Conf London will wrap up on the 30th of October with a half-day of workshops, dedicated time with some of the writers of PPC Hero and our expert speakers. Designed to dive deep into the most relevant issues you are facing, these sessions will provide actionable takeaways for you to implement right … [Read more...] about Hero Conf London Workshops – Live From Stamford Bridge!
