As we continue to shift how we set up our accounts, it’s important to ensure our ads are a reflection of our account structure. Ad copy and extension should be tailored to ensure our account structure is working to its fullest extent. We tend to place a large amount of focus on keyword research and account structure that ad copy can almost become an afterthought. However, … [Read more...] about Enhance the Customer Journey Through Ad Copy
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5 Ways To Make Your Landing Page Work Harder
Once you've gotten traffic flowing towards your site, you now need to make sure the landing pages they arrive on can keep your visitor’s attention and convert views into sales. It should come as no surprise to learn that most readers don't take in every word you provide them on their screens. They scroll through and skim, looking for what catches their attention, and if … [Read more...] about 5 Ways To Make Your Landing Page Work Harder
How To Create State-of-the-Art Campaign Proposals
Chances are if you’re reading this post, you’re either an agency gal (or guy!) like myself, or you are tasked with presenting strategy and ad mockups to either your boss or clients. Diane Anselmo wrote a wonderful article, What Clients Want. In this article, she touched on the consultative approach. This, my friends, is what separates a good agency from an … [Read more...] about How To Create State-of-the-Art Campaign Proposals
How to Create a Facebook Funnel With Buyer Personas
Facebook funnels help guide potential buyers to your product. Have you thought about using buyer personas to create your Facebook funnel? Buyer personas define your targeted audience and optimize sales. In this post, you’ll learn how to create and map out your Facebook funnel with buyer personas. I’ll use my case study about my client, ubiDesktop, to show you … [Read more...] about How to Create a Facebook Funnel With Buyer Personas
Discovery Ads for New Customer Acquisition
I work with a brand that has a large presence on social media but is always looking for new ways to acquire new customers and expand their reach on Google. Since they regularly use Facebook, we have access to lots of creative assets. We have dabbled in some display advertising before, but they were looking for something new to try. The solution? Discovery … [Read more...] about Discovery Ads for New Customer Acquisition
Adjust Your Small Business Strategy With Google Analytics
Do you work with/for a small business that’s struggling with low-funnel ads? Look no further! Use Google Analytics to redefine your goals to make data-driven, informed decisions. One of my former clients sold exclusive, high-end items. Their business model was incredibly unique as their online shop was only open a few times a year. During times they weren’t open, they built … [Read more...] about Adjust Your Small Business Strategy With Google Analytics
4 Tips For Facebook Catalog Sales Campaigns Efficiency
When it comes to using paid media to promote an e-commerce business, catalogs and product feeds are the star of the show. The purpose of catalogs and product feeds is to upload the inventory information of an online store to the advertising platform and use it for dynamic retargeting with the ad information and creative being pulled from the product information uploaded or … [Read more...] about 4 Tips For Facebook Catalog Sales Campaigns Efficiency
What Nonprofits Taught Me About Social Media Marketing (and how it applies to COVID-19)
It's no surprise that the coronavirus has caused either a spike or downfall for companies and marketers across the world. Times are scary for sure, not just from a global, economic and healthcare standpoint but as a marketer, it's hard to know when and what to share. The news is overwhelming and you might even question if it's okay to continue marketing when people and the … [Read more...] about What Nonprofits Taught Me About Social Media Marketing (and how it applies to COVID-19)
8 Common Reasons Your Google Ads Are Being Disapproved
Ad disapprovals within Google Ads are frustrating and becoming more frequent. Google is not only tightening up on its existing policies, Google is also rolling out new policies which affect multiple industries. In this article we will discuss common reasons for ad disapprovals, steps to fix them and what to do if your disapproval reason doesn’t fall in the … [Read more...] about 8 Common Reasons Your Google Ads Are Being Disapproved
Creating Successful PPC Ad Copy for B2B and B2C
While no one denies the importance and affect organic SEO and search ranking can have on a brand, pay-per-click (PPC) advertisement is arguably faster and more efficient. Whether you aim to attract local B2C clients or international B2B partners to collaborate with, PPC ads can help you on both fronts and then some. According to 99 Firms, PPC visitors are 50% more likely to … [Read more...] about Creating Successful PPC Ad Copy for B2B and B2C
Facebook Dynamic Creative: Level Up Your Ads
One of the largest issues when dealing with ads on social media can be summed up in one question. "Are my ads good ads?" We can break that down by wondering if our ad copy is informative or playful enough if our ad copy is too long or too short, if the images we are using resonate with our audience, or even if we should be using video instead of an image. Additionally, as the … [Read more...] about Facebook Dynamic Creative: Level Up Your Ads
Mobile Ads Make Cents: Get More From Mobile Ads
According to this report, most people spend more than 4 hours a day on their smartphones. Our phones help us stay connected to our relatives and friends and they make for a better way to shop online. If you’re like the rest of us, you probably enjoy mobile shopping because of how fast and easy it can be. Have you ever noticed how some ads will conveniently place a call when you … [Read more...] about Mobile Ads Make Cents: Get More From Mobile Ads
