More about this Webinar In the market to boost your conversion rates? Want to drive more calls and sales from mobile search? Then you should not only understand the interactions and behaviors your users take online, but also track and personalize the mobile conversion experience; if you don’t – it’s time to jump on the bandwagon! In the webinar recording, experts from … [Read more...] about Webinar: 6 Killer PPC Conversion Tactics You Need To Try
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Benefit From Better Search Functionality In AdWords Editor 11
Google recently launched version 11 of AdWords Editor. Besides feature updates, the editor received an overhaul to the search functionality. Although it takes a little time to get back up to speed with the rearrangement, I’ve fallen in love with the new functionality and search bar. It takes the set up out of the menus and puts it rights back in your hands. To get started, … [Read more...] about Benefit From Better Search Functionality In AdWords Editor 11
Should You Localize Your PPC Campaigns?
A local PPC strategy is not only for franchise businesses. For businesses that depend on in-store purchases, like restaurants and furniture stores, geotargeting is part of the campaign from the onset. However, occasionally setting up local PPC campaigns can be a valid and beneficial tactic for a standard PPC account as well. This post will cover just a couple of reasons why … [Read more...] about Should You Localize Your PPC Campaigns?
Automate And Manually Change Bids With Excel
You are at an event with old friends, and you (a PPC Specialist) are asked: "what are you doing these days?" You reply: "I do online advertising through search engines such as Google." The response back always seems to be something like, "So, what exactly does that entail". If you do not want to get into all of the details that go into paid search advertising, the … [Read more...] about Automate And Manually Change Bids With Excel
Simplify With The Google Analytics New Display Advertiser Features
Last week, we told you about this sweet new thing in Google Analytics (GA) called “Display Advertiser Features”, which lets you toggle a switch to start collecting remarketing data without the pain associated with placing new codes. If you have Universal Analytics set up, you can tell GA to start collecting data on your site visitors that allow you to use these types of … [Read more...] about Simplify With The Google Analytics New Display Advertiser Features
Webinar: 5 Super Smart Strategies To Drive Leads With PPC and CRO
More about this Webinar These days, every PPC expert should know at least something about conversion rate optimization (CRO). For leads in particular, CRO will help you define why visitors are not performing a predefined goal (whether that be a phone call, form submission, purchase, etc). Seems pretty simple, but with so many variables at play, this task can be quite daunting. … [Read more...] about Webinar: 5 Super Smart Strategies To Drive Leads With PPC and CRO
Don’t Let Google Shopping Campaigns Trip You Up
It’s been just about a year since Google officially replaced Product Listing Ads (PLAs) with the new and updated Shopping campaigns. Shopping campaigns provide everything an online shop could want: prime real estate on search pages, attention grabbing images, and hyper relevance to searcher intent. Yet, for all their great aspects in promoting products to would be buyers, … [Read more...] about Don’t Let Google Shopping Campaigns Trip You Up
Case Study: How We Turned a Client from Near Loss to Best Friend
My account team was recently assigned a new client. The relationship appeared to get off to a good start with clear goals established and performance on target towards meeting those goals. However, the client expressed concern about not having a strong strategy in place and a clear direction for moving the PPC program forward. Today we’re going to discuss in detail how we … [Read more...] about Case Study: How We Turned a Client from Near Loss to Best Friend
Take A Walk Down The Conversion Path With Google Analytics
Google AdWords attributes each conversion back to the campaign that was last clicked before conversion. Even though you see that a conversion has occurred, you don’t get the whole story. It’s like reading the last page of a novel. You get the end result, but miss all the fun stuff in between the beginning and the end. This post will go through different uses for the Top … [Read more...] about Take A Walk Down The Conversion Path With Google Analytics
Using Basecamp for Effective Paid Search Management
We all know how critical it is to be an organized account manager. When setting up paid search projects clear communication, task management, and guidance are necessary for the success of a project. A good account manager needs to be able to act as a conductor and orchestrate the tasks though the duration of the client relationship. Fortunately, there are tools in the market … [Read more...] about Using Basecamp for Effective Paid Search Management
Implement Bing Universal Event Tracking Or Be Left In The Dust
Back in November I put together my predictions for Bing PPC in 2015. While we’re still early in 2015, some of the predictions are already in motion including: Firefox utilizing Yahoo search More complete attribution Audience targeting In order to take advantage of many of the new Bing Ads features, first you must be using the new Universal Event Tracking (UET). What is … [Read more...] about Implement Bing Universal Event Tracking Or Be Left In The Dust
Be Smarter About Your Display Network Placements
Are you new to running campaigns on the Google Display Network (GDN)? Looking for a way to optimize your automatic placements campaign? Thinking managed placements is the way to go? Here’s something to keep in mind as you continue to develop a strong presence on the Display Network. Setting up Keyword Contextual Targeting campaigns on the GDN is a great way to target your … [Read more...] about Be Smarter About Your Display Network Placements
