Series week continues as we assess PPC management across different industries. This morning Rachael covered PPC for the IT and Technology industry. In case you missed it, yesterday Matt discussed PPC for the legal space. And this afternoon, Sarah is covering PPC Inside the Financial Services Vertical. I spent 7 years working with insurance and banking PPC accounts and … [Read more...] about Pay-Per-Click Inside the Financial Services Vertical
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5 Competitor Strategies For Small PPC Budgets
Pay-pay-click (PPC) is a competitive space for many verticals. Some big brands have deep, almost endless, pockets that make it hard for the companies with small budgets to compete. Well fear no more my small budgeted friends! Below I will cover how to get champagne results on a beer budget and share in the wealth of the PPC pie by covering 5 competitor strategies for small … [Read more...] about 5 Competitor Strategies For Small PPC Budgets
Why Your PPC Keywords Aren’t What You Think They Are
You know the words your customers use to find your business online, and you make sure your ad appears every time they search with those words. Or at least that is what you thought, before you began using AdWords. AdWords was supposed to be the future of your business. You were sold on the system because of how targeted your ad campaigns could be. You were told you would … [Read more...] about Why Your PPC Keywords Aren’t What You Think They Are
7 Questions To Ask A Prospective Pay Per Click Agency
When it comes time to find a new pay-per-click agency, there are questions that need to be asked. More importantly, the prospective agency should give intelligent and insightful answers that instill confidence. Below are seven questions that should be asked with their ideal responses. 1) Can You Explain Your Keyword Research Process? Ideal Response: Extensive keyword … [Read more...] about 7 Questions To Ask A Prospective Pay Per Click Agency
The Ultimate Guide to Google Analytics – Part 1: Administration Settings and Configuration
Google Analytics Settings Google Analytics is vital to gaining business insights about your website. The most important takeaway is that your analytics can unquestionably lead your business to better decisions. Out of the box, Google Analytics is tremendously powerful. When you take the time and dedicate the business resources to the customization of Google Analytics the … [Read more...] about The Ultimate Guide to Google Analytics – Part 1: Administration Settings and Configuration
Driving Phone Conversions – Let’s Talk
For the vast majority of lead gen campaigns, the ultimate goal is to get the prospect on the phone. Whether you’re driving leads for financial services, education, or home services, the final completion of a sale often requires a phone conversation to close the deal. And to address this interest in getting users on the phone, a wealth of call tracking technologies have been … [Read more...] about Driving Phone Conversions – Let’s Talk
5 Steps To Choose The Right Pay Per Click Company
Choosing a PPC management agency that can maintain and expand your account in the long term based on your individual goals is vital to success in search engine marketing. Below are five steps you should consider before choosing your PPC agency. Step 1: Make A List When beginning your search, build an inclusive list of potential agencies, starting with professional … [Read more...] about 5 Steps To Choose The Right Pay Per Click Company
Day Trading And Pay-Per-Click
Recently, I was at the BIAKelsey conference in the ever-colorful and precarious city of New Orleans. I bring this fact up because I learned of an analogy that will forever change my views regarding Search Engine Marketing. There we were, in a meeting with a prospective client on the top floor of the Hyatt Regency with a beautiful view of the SuperDome. In our discussions, … [Read more...] about Day Trading And Pay-Per-Click
Google Online Marketing Challenge: Creating The Next Generation
Throughout my first year of working in this industry, I quickly learned that my method of learning paid search was considered rare and basically unheard of. Most of my peers were at some point pushed into learning about PPC through some odd job or another. One person I met recently mainly learned how to use Google AdWords by speaking with someone on the Google support … [Read more...] about Google Online Marketing Challenge: Creating The Next Generation
Consider The Creative Process of Your PPC Program
How are you going to manage your creative process? Ultimately, potential customers are interacting with your creative assets. Response is directly tied to how deep this interaction is. How are you going to manage your creative process? This important question must be considered, answered, and decisively acted upon in order to have a successful paid search … [Read more...] about Consider The Creative Process of Your PPC Program
The Big Lead Gen Mistake You’re Probably Making
Today marks the beginning of series week at PPC Hero. We'll be discussing issues that our authors have faced and how they've been overcome. From lead generation to eCommerce campaigns, we've shared our shortcomings and how we've risen to the challenges. Carrie is first this week, speaking about lead generation campaigns. In PPC we’re constantly checking performance and … [Read more...] about The Big Lead Gen Mistake You’re Probably Making
These 3 Ethical Advertising Notions are Archaic
As marketers, we harbor a distinct relationship with the science of human behavior, which is to say we aim to control it. If that sounds overstated, or simply too dramatic, it’s because notions of mind-control, thought guidance, brainwashing— however you want to characterize it— are sinister. There’s nothing so blatantly evil in advertising. However, every time we write … [Read more...] about These 3 Ethical Advertising Notions are Archaic
