A lot of conversation has taken place recently around Hanapin regarding the question “What makes clients unhappy”? I have boiled down these conversations into three overarching buckets: Not being proactive Not moving fast enough in accounts Client communication While positive results usually equates to happy clients, there is often a flaw in these three areas that … [Read more...] about Keep Your PPC Clients Happy – Tips for Managing Client Relationships
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Show Don’t Tell: High-Impact PPC Storytelling
Wanna know what’s better than delivering good news to a client? Squeezing every last drop of impact out of that delivery. Easier said than done, right? Well, not really. The secret is context. And you present this context by showing instead of telling. So what does this mean exactly? Show not tell is the mantra of good storytelling. And indeed, instead of telling you … [Read more...] about Show Don’t Tell: High-Impact PPC Storytelling
Understand The Economics Behind Your Client’s Business
Sometimes while working at a PPC Agency, we tend to forget the bigger picture of our clients’ businesses. The beginning of a client/agency relationship often follows this process: Introduction and familiarization with the paid search accounts Nailing down a paid search goal(s) Understanding the business as a whole and how PPC fits in This process is a great start, but … [Read more...] about Understand The Economics Behind Your Client’s Business
PPC Hero Interviews Brad Geddes
If you are in the paid search industry, chances are that you've heard of world renowned paid search guru, Brad Geddes. Along with being an author, speaker, and marketing consultant, Brad recently launched a new ad testing platform called AdAlysis. Brad was gracious enough to allow PPC Hero an interview. How did you get into paid search and why have you stuck with … [Read more...] about PPC Hero Interviews Brad Geddes
Why Do We Test PPC Ads?
Novels have been written regarding the art of ad testing. Whether it involves the creation of persona-based ad copy or a re-evaluation of your core testing metrics, there are countless posts educating us on how to make the most of our ads. But while there might be a lot of information out there about how we should test our ads, there aren’t many that try to explain why. This … [Read more...] about Why Do We Test PPC Ads?
Discover Your Account Optimization Level In 5 Minutes
In over 10 years of honored AdWords PPC management there has always been a key question to answer, especially when taking over a direct response campaign targeting leads/sales. How optimized is this account? Or, in other words: how can I optimize this account to show improved results? Albert Einstein once said: everything should be as simple as it can be, but not … [Read more...] about Discover Your Account Optimization Level In 5 Minutes
Finding the Right Fit – The Importance of Client/Agency Culture Alignment
There has been a lot of travel happening for the team here at Hanapin/PPC Hero, myself included. I was lucky enough this last week to be in Seattle for a few days and while there, visited a current client with our Director of Sales and President. The visit had no set agenda, as we were in the area for another meeting but wanted to stop in for an extra touch base because why … [Read more...] about Finding the Right Fit – The Importance of Client/Agency Culture Alignment
Advanced ABCs of PPC – Terminology & Strategies to Remember
In the spirit of last week’s blog series, I’d like to take our readers back to school with a revisited paid search alphabet. I published a similar post back in August 2012, but I mainly focused on general and/or beginner-level terms. This time around I’ll uncover some more advanced PPC terminology and concepts to keep in mind as you manage your paid search campaigns. Class is … [Read more...] about Advanced ABCs of PPC – Terminology & Strategies to Remember
5 Reports You Need For Understanding Dynamic Contextual Ads
Often new products come through Google and Bing and suddenly the PPC blogosphere is ablaze with chatter. Enhanced campaigns, extended sitelinks, Search Companions, Remarketing Lists for Search Ads, and scores more have been the subject of conversations over the past few years. A shortcoming however, is the follow up to these features. We know how to set them up, and why you may … [Read more...] about 5 Reports You Need For Understanding Dynamic Contextual Ads
Managing PPC Education Accounts During Back to School Season
We’re wrapping up "Back to School" series week at PPC Hero with Jersey Jeff’s post on back to school in the EDU industry. Even though we're entering the final week of July, school will be starting back up soon. Our authors have been sharing tips and insights for running productive Back To School campaigns while also speaking to how account managers can most effectively discuss … [Read more...] about Managing PPC Education Accounts During Back to School Season
Is a Lack of Power Balance the Root of All PPC Issues?
There was a fascinating article in the Journal of Management last week on when, why and how some leaders use their power to benefit themselves and others use it to benefit a team, organization or even society as a whole. The premise was that people who concentrate on self-focused goals (more money, career growth, personal brand, etc.) instead of organization-focused goals … [Read more...] about Is a Lack of Power Balance the Root of All PPC Issues?
The Top 25 Most Influential PPC Experts in 2014
It's that time again, PPC Heroes. As most readers know, every summer we release our list of the Top 25 Most Influential PPC Experts for that year—it's a nice way to honor some of the hardest workers in our tight-knit community. This year's list has already generated far more interest than in previous years. More than three times as many people voted for or nominated their … [Read more...] about The Top 25 Most Influential PPC Experts in 2014
