I’ll admit it: I used to be the guy that always wanted to get one thing straight -- there was Social Media, and there was advertising on social media platforms. It’s an important distinction because a banner ad on a blog, or a right-hand column ad on Facebook, are, well, ads. Which means the factors that determine success are the same for them as for any other visual “space … [Read more...] about Social Media PPC: Advertising vs. Content Marketing
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Optimizing What You Can’t See: The Lead Quality Challenge
Lead Generation. These two words have the ability to strike fear in the hearts of PPC Heroes everywhere. Leads can be as elusive as Bigfoot himself when it comes to identifying the value your client associates with each conversion. All of my lead gen clients appreciate when I can bring them buckets of leads, but they are even more excited when the leads are actually qualified … [Read more...] about Optimizing What You Can’t See: The Lead Quality Challenge
Motivating Customers With Your Facebook PPC
I’m always shocked at how often companies assume the existence of a really motivated and patient customer. They assume that customers coming to their Website from a mass media ad will diligently search through their drop navigation system, looking for the stuff that’s relevant to the ad -- rather than, you know, placing a nice fat call-out directly on the home page. Or even … [Read more...] about Motivating Customers With Your Facebook PPC
Easily Increase Your Leads with Bing Phone Extensions
This week Bing unveiled the next set of enhancements for their ads. This time it’s call extensions, something I am very excited about. What is the Big Deal? Phone extensions are a tremendous source of traffic for some of our clients at Hanapin. The extensions not only draw attention to your ad, the offer an alternative way to contact your business. This is especially … [Read more...] about Easily Increase Your Leads with Bing Phone Extensions
Case Study: 78% Lower CPAs With Dynamic Remarketing
In the final part of our September 'dynamic' series we're going to look at dynamic remarketing and how it has fared for us so far. We've already looked at Dynamic Search Ads, Dynamic Keyword Insertion, Using AdWords Scripts, and Bing's Dynamic Parameters. ----- Back in August we took a dive into some of the most recent feature changes in Google AdWords. The one that most … [Read more...] about Case Study: 78% Lower CPAs With Dynamic Remarketing
The Ultimate How-To Guide for Bing Parameters
For this month's series, PPC Hero is concerned with all things dynamic. We'll be discussing topics ranging from Dynamic Search Ads to Dynamic Remarketing, as well as asking the age-old question of "Does Dynamic Keyword Insertion actually work?" If it can be automated, scripted, or dynamically generated, we've got it - so stay tuned! Dynamic Keyword Insertion (henceforth known … [Read more...] about The Ultimate How-To Guide for Bing Parameters
3 Essential Tips for Spying on PPC Competition
Competitive research should be part of all marketing programs and is especially important in the ever-changing and highly competitive world of PPC, but how do you get started? Below we will discuss how to create a plan, what tools are available and how often to perform PPC competitive research. You all know this person “Let’s just see what the competition is doing and copy … [Read more...] about 3 Essential Tips for Spying on PPC Competition
How To Bid Smarter With Your Ideal Keyword Positions
Whenever we make changes in an account here at Hanapin we like to do what we call “Bookending”. Essentially this is creating a rough estimate of the projected impact of our changes on spend, conversions, CPA et al. It’s a fairly simple way of mitigating the potential problems at the end of the month that are common with managing PPC accounts: “How did we get so far over … [Read more...] about How To Bid Smarter With Your Ideal Keyword Positions
Optimize For Offline Conversions With New AdWords Conversion Import Feature
Why hello offline conversions in AdWords, where have you been all my life? Optimizing lead gen accounts in AdWords just got a little sweeter with the release of the new AdWords Conversion Import feature. The Conversion Import feature allows advertisers to track the entire sales cycle from ad click, to offline conversions AND THEN… import these offline conversions back into … [Read more...] about Optimize For Offline Conversions With New AdWords Conversion Import Feature
8 Simple Ways to Leverage SEO Data & Improve PPC Results
As most of you have heard by now, AdWords released a new report within their interface that allows PPC managers to look at paid and organic keyword/query data in one place. With that release, we’re also hearing a lot of you ask about how you can utilize that, and other, SEO metrics and data to increase performance in your paid search campaigns. Well ask and ye shall receive, … [Read more...] about 8 Simple Ways to Leverage SEO Data & Improve PPC Results
3 Heist Movie Rules That Can Really Help Your Conversion Rates
Today's post is brought to you by PPC Hero Ally Dave Bird, the CEO of Clickthroo, a landing page marketing solution. -- As far back as you can remember, you’ve always wanted to be a gangster; the admiration, the respect, the scores of scantily clad babes walking in and out of your luxury beach house – it sure does beat the regular 9 to 5. Instead you chose a life of … [Read more...] about 3 Heist Movie Rules That Can Really Help Your Conversion Rates
A Sign-Out Page Ad Worthy of Any Magazine or Print Advertising Competition
Let’s face it, while the digital advertising industry continues to grow, and while they Pay-Per-Click ad model has proven hugely successful overall, digital advertising in general is generally viewed as a creative backwater. Digital, in other words, isn’t where the “real” creatives want to work (TV and print tend to inspire more than, say banner ads), or where you see an … [Read more...] about A Sign-Out Page Ad Worthy of Any Magazine or Print Advertising Competition
