AdCenter no longer cares about your city. The good news is that the “you” I’m referring to probably wouldn’t read this article, as that “you” is statistically insignificant (at least in the world of internet marketing). To elaborate, in a recent blog post AdCenter announced that they are removing over 10,000 cities from their targeting options. Two things to note about this … [Read more...] about Changes to AdCenter Location Targeting
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Interview with Lisa Raehsler: PPC, Display, and Ecommerce
This week, we have the pleasure of sharing an interview with Lisa Raehsler, Founder and SEM Strategy Consultant at Big Click Co. Lisa will be joining us at Hero Conf 2012 to speak about PPC for Ecommerce and Retargeting. There are a couple great offers still available that will save you money on Hero Conf registration. If you purchase two registrations, you will receive an … [Read more...] about Interview with Lisa Raehsler: PPC, Display, and Ecommerce
Using and Testing The Images You Already Have
I spotted this ad on my wife’s Facebook page and a few thoughts flashed through my mind: 1) Boy is that photo a jumbled, hard-to-look-at mess! 2) “Secret Photo Skills”? Color me suspicious... 3) I wonder if there aren’t more examples on the landing page? Well, it turned out there were a lot of really cool examples of this guys trick photography on the landing page. If … [Read more...] about Using and Testing The Images You Already Have
Mobile Growth and Utilization
Jeff Allen, an Account Manager at Hanapin Marketing, conducted this interview with Josh Aston. Josh is Director of Online Marketing at Progrexion (which is not a client of Hanapin Marketing.) He is leading Progrexion’s efforts in the mobile marketplace. Jeff: At Hanapin, we take a much different approach to Mobile devices than we do for desktop. Specifically, we try to truly … [Read more...] about Mobile Growth and Utilization
Behind the Scenes at PPC Hero
I’m very excited to bring you an article about the team behind PPC Hero. It takes about 20 people each month to help run the blog, write research and news articles and keep up the “cheekiness” that is PPC Hero. We’re a fun, hard-working group here at PPC Hero and I’m thrilled to share a bit more about some of the folks behind it all! PPC Hero & Hanapin Marketing PPC … [Read more...] about Behind the Scenes at PPC Hero
Premium Placements: Understanding Success Metrics
Premium Placement buys present an opportunity to promote a brand on a volume that is hard to buy through internet marketing. Paid search ads, display banners and remarketing campaigns can only get you so many clicks and impressions. Larger digital marketing buys such as Premium Placements, present an opportunity for a huge amount of exposure, interaction and a rise in brand … [Read more...] about Premium Placements: Understanding Success Metrics
Google AdWords Display Ad Builder Made Even Easier
Google’s Display Network can be a great place to generate some additional traffic, leads, and branded exposure. While text ads go a long way in garnering attention, sometimes an image ad can grab searchers’ attention more quickly, especially considering the fact that you can tailor your image ads specifically to match a page’s content. Think about your own experience as a Web … [Read more...] about Google AdWords Display Ad Builder Made Even Easier
3 Fail-proof Steps to PPC Optimization
Often we are in such a hurry to start optimizing that we dive straight into our accounts, start pulling levers, and leave the office with a wide grin knowing that we did something today we can learn from tomorrow (or next week depending on the account’s size.) Unfortunately that does work sometimes. I say unfortunately because this is a case of winning the battle but … [Read more...] about 3 Fail-proof Steps to PPC Optimization
Interview with Brad Geddes
This week's Hero Conf speaker interview is with Brad Geddes, Founder of Certified Knowledge, an online paid search training and toolset provider. Brad has a lot of experience in the PPC industry, and we are looking forward to hearing him speak about retargeting and quality score at Hero Conf. Hero Conf is a paid search conference being held on April 16-17, 2012, in … [Read more...] about Interview with Brad Geddes
Fiction Writing for Improved PPC Performance
I don’t want this to sound too scandalous, but it’s a natural mistake for most copywriters, including PPC Ad Writers, to assume that they’re writing non-fiction -- that’s a huge mistake. Of course, a decent ad should be non-fiction in that it should adhere to factual, substantiated claims to achieve truth in advertising. But the ad writer with the heart of a dramatist -- the … [Read more...] about Fiction Writing for Improved PPC Performance
Seasonal Greetings? I Should Hope So!
It's social media, right? Meaning that social context has huge influence over what gets noticed and reacted to, right? And by "social context" I mean that you think different thoughts, and are likely to respond to different bids for your attention, on December 3rd than July 3rd -- or even on Sunday afternoon than on Monday morning. In other words, seasonal events, holidays, … [Read more...] about Seasonal Greetings? I Should Hope So!
AdWords Keyword Statuses & Diagnostics
As paid search managers, keywords are a crucial part of our daily grind. It is important that we continue to learn and develop better understandings of how each and every one contributes to our search marketing strategy, so we can easily make informed decisions. What’s working? Why? What’s not working? Why? These are some of the questions that any diligent account manager … [Read more...] about AdWords Keyword Statuses & Diagnostics
