You already know that you can use the Adwords Content Network to target Gmail users. The ability to advertise to Gmail users through Adwords has been around for years. But outside of the occasional privacy complaint, you don’t hear much about this ad option. Well, I’m going to show you an awesome tactic to use when running Gmail ads that gives you a unique opportunity to … [Read more...] about If You’re Not Using This Gmail Ad Targeting Tactic, You’re Missing Out
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3 Strategies for Building Buzz Ahead of a Trade Show
Trade shows and conferences are fantastic opportunities to spread awareness about your brand and network with like-minded people, but it’s difficult for any one vendor to stand out amidst the hundreds (sometimes thousands) of other companies. Short of spending thousands of dollars on a premium sponsorship or an exhibitor booth, you’ll have to rely on on-the-ground hustle and … [Read more...] about 3 Strategies for Building Buzz Ahead of a Trade Show
Are Stock Images Really That Bad?
As Conversion Rate Optimization professionals already know, stock photos almost always test worse than authentic photos. Does the same hold true for Facebook Ads? Before I answer that, it's important to realize that, for conversion rate optimization, the "stock" in "stock photo" usually has nothing to do with whether the image was purchased on a stock photo Website or … [Read more...] about Are Stock Images Really That Bad?
The 10 Cardinal Sins of Paid Search Marketing
Having taken over many accounts from other agencies and clients, I have seen a fair number of mistakes made when managing any paid search campaign, be they small or large spend. If you are managing large amounts of money, it is critical that you not make these 10 mistakes to maximize your ROI. Yes, I realize there were only 7 deadly sins, but once I started this list, my … [Read more...] about The 10 Cardinal Sins of Paid Search Marketing
Ads in the Wild: How ‘Bout a Touch of Branding to Go with that Click?
It’s Tuesday, and that means time for another installment of our “Ads in the Wild Series” from one of our PPC Hero Allies, Jeff Sexton of BoostCTR, where he dissects and analyzes ads he sees various places online. This series gives an in-depth look at the philosophy and strategy behind these ads and provides actionable advice for anyone looking to improve their ad copy. With … [Read more...] about Ads in the Wild: How ‘Bout a Touch of Branding to Go with that Click?
Heroview – Managing Google Grants Accounts with John Lavin
Today’s #Heroview featured John Lavin (@johnnyjetfan) as he revealed his expertise in working with Google Grants Accounts. The interview was full of great insights and interesting new ideas to add to your PPC arsenal. But you don’t need me to tell you, check out the streamcap below! Thank you to everyone who participated in this month’s Heroview – real-time discussions with … [Read more...] about Heroview – Managing Google Grants Accounts with John Lavin
Ads in the Wild: Words as Pictures
This is the seventh in a weekly series of posts from one of our PPC Hero Allies, Jeff Sexton of BoostCTR, where he dissects and analyzes ads he sees various places online. Jeff’s “Ads In The Wild” series will give an in-depth look at the philosophy and strategy behind these ads and will provide actionable advice for anyone looking to improve their ad copy. Facebook ads allow … [Read more...] about Ads in the Wild: Words as Pictures
Your Roadmap To A Successful Landing Page Audit
It’s 3:15, school just let out, my buddies and I are prepared to set out on an extremely important voyage. A voyage only the bravest of men can possibly endure. With treasure map in hand, we set out… This was myself as a youngster. After school, my mom would often surprise my friends and I with a map that led to hidden treasure. The treasure usually consisted of a plate piled … [Read more...] about Your Roadmap To A Successful Landing Page Audit
Quick Guide To Analytics Multi-Channel Funnels
Last Wednesday Google announced the solution to all of my life's problems, Multi-Channel Funnels. Okay so that might be a slight over exaggeration, but I've only been playing around with this new feature for a few days and am already feeling giddy about the PPC benefits it will provide. We all know that to get a clear understanding of PPC performance you can't just look at … [Read more...] about Quick Guide To Analytics Multi-Channel Funnels
Visual Striking Photos: Beyond Head Shots of Pretty Women
This is the sixth in a weekly series of posts from one of our PPC Hero Allies, Jeff Sexton of BoostCTR, where he’ll dissect and analyze ads he sees various places online. Jeff’s “Ads In The Wild” series will give an in-depth look at the philosophy and strategy behind these ads and will provide actionable advice for anyone looking to improve their ad copy. Before an ad can do … [Read more...] about Visual Striking Photos: Beyond Head Shots of Pretty Women
Search Psychology – Using Creative Outlets for Writing Ads
So your client has one brand, but LOTS of different audiences in which to market that brand. How in the world are you going to reach all of them!? Chances are, you’re not. However, by thinking outside the box and using unconventional research tools, you can write effective ads catering to different audiences. Now, I am not going to go all Sigmund Freud on you… this is … [Read more...] about Search Psychology – Using Creative Outlets for Writing Ads
Ads in the Wild: Make ‘Em Look Where You Want
This is the fifth in a weekly series of posts from one of our PPC Hero Allies, Jeff Sexton of BoostCTR, where he’ll dissect and analyze ads he sees various places online. Jeff’s “Ads In The Wild” series will give an in-depth look at the philosophy and strategy behind these ads and will provide a lot of actionable advice for anyone looking to improve their ad copy. As a social … [Read more...] about Ads in the Wild: Make ‘Em Look Where You Want
