Last month, we discussed the struggles with determining your next conversion rate optimization (CRO) test. If you missed it, see Part 1 where we covered Google Analytics, AdWords, and heat mapping. This month, we’ll take a look at a few more factors that will help you determine your next test, including: Video recordings Usability testing Multiple tests & what to … [Read more...] about How To Determine Your Next CRO Test – Part 2
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Cash In On These Mobile PPC Opportunities
It’s no secret that smartphones are a key component of this generation and many to come. Just within the last two months, I purchased 90% of my Christmas gifts, set-up multiple appointments, scheduled maintenance for my car and ordered lunch all from my phone. What does this mean as advertisers? It means that, now more than ever, we need to cover as many mobile opportunities as … [Read more...] about Cash In On These Mobile PPC Opportunities
How PPC And CRO Work Together To Provide Great Results
Editors Note: This was post was co-written by CRO Manager, Samantha Kerr, and Account Manager, Kelsey Hadaller. At Hanapin Marketing, we have dedicated roles for Conversion Rate Optimization, PPC Account Management, and routine PPC account tasks. CRO Managers and Account Managers have very different focuses, but find a way to work together to integrate CRO and overall PPC … [Read more...] about How PPC And CRO Work Together To Provide Great Results
3 Facebook Lead Gen Strategies That Will Blow Your Mind
Creating digital strategies for lead gen accounts can sometimes be thought of as dull. There doesn’t seem to be as many shiny PPC objects such as Shopping campaigns and dynamic retargeting and all that jazz that ecommerce accounts utilize. Well my friends, today we will reveal several Facebook strategies for lead gen that will blow your mind and hopefully help create some new … [Read more...] about 3 Facebook Lead Gen Strategies That Will Blow Your Mind
The Case for YouTube Advertising
About a month ago, I attended a YouTube summit at Google’s NYC headquarters. At this event, 175 top advertisers assembled with their respective AdWords teams to discuss the success they’ve had with YouTube and the challenges they face. The consensus amongst the participants was that advertising on YouTube is critical to the conversion path. Advertising on YouTube plays a key … [Read more...] about The Case for YouTube Advertising
Transform Your PPC Landing Page Forms
You are running a lead generation campaign, at least in theory. What you are actually running is just a campaign, because the leads are not coming in. You continue to pay for users to click on the ads and the users continue to leave your landing page without submitting their information. This is not a good situation. You are sure that the keywords are on target, that … [Read more...] about Transform Your PPC Landing Page Forms
Do Users Actually Read Your Text Ads?
A couple weeks ago I came across an interesting tweet from Kim Thomas (@PPCkimpossible). We've been trying to debate each other, but can't b/c we agree. Who thinks users read ad copy (raise your hand)? @MaddieMarketer #ppcchat — Kim Thomas (@PPCkimpossible) June 25, 2015 Working primarily with ecommerce accounts, I believe that the actual message of the text ad isn't as … [Read more...] about Do Users Actually Read Your Text Ads?
PPC Facepalm: 7 Reasons Your Ads Aren’t Working
Although Paid Search advertising is something that can be learned over time, there are always areas of performance that need further guidance. One example of this is your ad copy. Now, we’ve given you example after example of why to test, what to test, and all the elements of ad copy that you need to utilize in your PPC account. But there are still things, very basic things, … [Read more...] about PPC Facepalm: 7 Reasons Your Ads Aren’t Working
How To Optimize Twitter Ads for Business
Twitter can be a force for good if handled in the correct way. In this post, I’ll share my take on how to optimize Twitter ads for business by ensuring your targeting is taking the right path. In the example below, we are using a “website clicks and conversions." We’ll be addressing three areas of the campaign. Ensuring your campaigns are targeting the right … [Read more...] about How To Optimize Twitter Ads for Business
Stop Using The Same Headline
Writing text ads in AdWords is difficult - except crafting the headline. Every blog and best practice article you read from so-called “experts” tells you to simply include the user's search query in your headline. In fact, Google seems to even encourage this practice by offering dynamic keyword insertion and bolding the matching words in the headline of your ads. So why … [Read more...] about Stop Using The Same Headline
4 Design Principles You Need To Understand In Conjunction With PPC
Website design can be a personal matter. What you think looks good, may not look good to another. The hope is that your design inspires others and generates a reaction from viewing or interacting with your work. While we still look for that inspiration in Conversion Rate Optimization (CRO), it comes down to the actions of the majority that lead to a more profitable outcome for … [Read more...] about 4 Design Principles You Need To Understand In Conjunction With PPC
In Defense Of The Lowly Display URL
You want a higher click through rate? You want a lower cost per click as a result of your higher quality score? Then you should take advantage of every single avenue that is available to optimize your campaign. This includes crafting relevant and compelling ad extensions, headlines that match the search query as closely as possible and description lines that include a … [Read more...] about In Defense Of The Lowly Display URL
