You’ve diligently worked to create a well-organized, well-rounded PPC account with lots of tightly-themed keywords in your ad groups. You’ve written compelling ads with lots of benefits and a strong call-to-action. You figure you’ve set up your PPC account successfully and it works well for a while. But then you start seeing your traffic drop and you know that you’re facing … [Read more...] about Coping With Trouble In Your PPC Account
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Tracking Revenue and Cost In Adwords
Conversion Tracking in Google Adwords Google’s conversion tracking in Adwords allows you to take your account to the next level by providing you with ROI data that can help you more accurately identify both areas of success and opportunities. The best part is it only takes a snippet of code and few settings to get started! Using Conversion Tracking The first step you must … [Read more...] about Tracking Revenue and Cost In Adwords
AdWords Tools for Keyword Expansion
Keyword research can be time consuming, especially when you have been working on an account for a while and have thousands and thousands of keywords already. It may feel like you are trying to find a needle in a haystack to come up with new keywords you haven’t tried. If you find yourself stuck, dig into your Google AdWords account to explore new suggestions you may not have … [Read more...] about AdWords Tools for Keyword Expansion
Using URL Tracking Parameters To Get More Out Of Analytics
One of the challenges of working in an agency environment is that, while it helps get the work done, multiple people touch an account, and you run the risk of creating inconsistencies. When you need to know that your data is accurate it’s nice to know that you and your team have taken a few minutes in the beginning to set up a system for URL building and tracking. Once you … [Read more...] about Using URL Tracking Parameters To Get More Out Of Analytics
Integrating YouTube Promoted Vidoes Into Your PPC Accounts
I hate to admit it, but I probably spend more time surfing YouTube than I probably should. You know how it goes: A friend sends you a link to some funny or random video on YouTube, then you find another video to watch and then you’re hooked. As someone who manages PPC accounts for a living, I wondered, why am I not on YouTube trying to grab a share of this captive … [Read more...] about Integrating YouTube Promoted Vidoes Into Your PPC Accounts
How To Effectively Group PPC Keywords by Purchase Intent
Effective Keyword Grouping for Pay-Per Click One of the most underrated means of driving down your PPC costs and driving up the number of conversions you can generate through paid search is effectively grouping and segmenting your keywords. In this article I’ll cover one means of effectively grouping keywords for pay-per click marketing: keyword grouping by purchase … [Read more...] about How To Effectively Group PPC Keywords by Purchase Intent
Make Mobile Marketing Work For You
With the growth of mobile use, it’s no wonder mobile advertising is on the rise. According to Wikipedia, mobile advertising only constitutes “around 1% of global advertising spend”, but considering the fact that “mobile phones outnumber TV sets by over 3 to 1”, (wow!) I say there’s no better time than now to start working with mobile advertising, and perfecting our … [Read more...] about Make Mobile Marketing Work For You
Living On The Edge: The Google Content Network
Google’s content network: it’s sort of like jumping over fourteen school buses on a flaming motorcycle. If you’re not careful and well-prepared, it can be a huge disaster. But if you can pull it off- it’s totally awesome. Impress your friends, clients, and coworkers! Tame your fear and win worldwide adoration. That might be overstating things; but in any case there’s usually … [Read more...] about Living On The Edge: The Google Content Network
Landing Page Testing: How to test and what to test
Testing your ad copy and your landing pages can significantly improve your paid search efforts. Of course, building a solid keyword base, creating an optimized account structure, and executing a well-planned bid management strategy are also crucial. However, testing allows you to understand how to optimize and improve your communication with your target audience. Conducting … [Read more...] about Landing Page Testing: How to test and what to test
What Keeps Someone From Clicking on Your PPC Ad?
Sure, paid search ad copy contains only 25 characters for the headline (in AdWords) and 70 characters for the body copy, but this small space can be very complex to utilize optimally. Within the confines of a PPC ad text you need to be relevant to your keywords, list as many benefits as possible, be unique and stand out from your competition, and include a clear … [Read more...] about What Keeps Someone From Clicking on Your PPC Ad?
How To Get a Place Page in Google and Why It’s Essential for all Businesses
So you may have heard about this new thing called, ‘Google Place Pages’. It’s a recent launch from Google basically giving users detailed information about any place in the world with an unique, individual page within Google Maps The detailed information includes any place such as businesses, attractions, cities, neighborhoods, and much more. To access these place pages in … [Read more...] about How To Get a Place Page in Google and Why It’s Essential for all Businesses
PPC Hero News Roundup For 10/2/09
This week on Search Engine Watch, Tim Ash debunks the myth of achieving perfect conversion. Keeping this in mind, you may be able to analyze and revisit your conversion rate "ceiling." You can't convert 100% of your visitors, because some of them, no matter what you do, may never be prepared to take action. Even if you have keyword-rich ads and immaculately-structured … [Read more...] about PPC Hero News Roundup For 10/2/09
