It’s that time of year when we all get a little bit retrospective. Maybe it is the changing of the seasons. Maybe it is the prospect of returning to one’s home for the holidays. The snow. The spirit. We look fondly (or maybe begrudgingly) upon the past year and pat ourselves on the back for getting through it in one piece. Before we set sights on what is to come in 2017, let us … [Read more...] about Thank You Notes: Acknowledging The Most Significant PPC Updates Of 2016
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Social Media Demographic Strategy Tips for 2017
Tis the season for holiday cheer, mistletoe and digital marketing planning for 2017! With all the discussions around digital budgets and strategy for 2017, are you sure your business is utilizing the right channels for your target audience? It’s no secret AdWords and Bing work great for pay-per-click advertising but if paid social platforms are not on your 2017 radar, you … [Read more...] about Social Media Demographic Strategy Tips for 2017
How To Think Straight When Your PPC Account Is Going Sideways
As account managers, we’ve all been there before. You have an account that’s moving along quite nicely and then one day everything changes. You’re not sure why performance is tanking and you’re client expects answers quickly. At times like these, it might not be clear where to even start when seeking an answer. In this post, I will talk about good starting points when … [Read more...] about How To Think Straight When Your PPC Account Is Going Sideways
5 Fast Fixes For Your Holiday PPC Strategy
Months of planning, weeks of implementation, days of scrambling, and one extended "break" hoping it all pays off. With Black Friday and Cyber Monday officially in the books, digital marketers are quickly diving back into the data to see where opportunity lies for December. While the first weekend of the holiday season is a good indicator of PPC account health, there is plenty … [Read more...] about 5 Fast Fixes For Your Holiday PPC Strategy
CRO And PPC Go Together Like Fall And Pumpkin
In the PPC world, there are so many cogs and wheels working together to push the marketing machine forward. We optimize ads in every facet - how they appear, when they appear, to whom they appear, and so on and so forth. What seems to be forgotten is that without a website or a landing page that ad can't send anyone anywhere. The landing page is critical, by definition, to … [Read more...] about CRO And PPC Go Together Like Fall And Pumpkin
How To Setup The Newest AdWords Extension – Message Extensions
AdWords has added a new, mobile-only extension called click-to-message that allows customers to communicate to you via text. This message extension allows your customer another way to reach you directly for questions, scheduling appointments, and/or quotes. This option will not make sense for all customers, but if your company has the ability to receive and answer text messages … [Read more...] about How To Setup The Newest AdWords Extension – Message Extensions
How To Leverage PPC For Your B2B Accounts
PPC marketing is a channel that has a great track record of helping businesses reach their goals, whether it is additional sales, leads, or other actions. However, if you’ve ever tried to tackle B2B PPC marketing, you probably know that it’s a totally different game than B2C. It presents challenges in finding the right audience and getting them to complete an action that … [Read more...] about How To Leverage PPC For Your B2B Accounts
Weird Science: A Lesson In Failed Experiments
Much of what we do day in and day out in PPC is stare at numbers. Beautiful, finite numbers. We know numbers to be objective. If we spend $12,622 and that spend garners 31 conversions, we know the average cost per conversion is $407.16129. If our campaign is limited by budget and we raise our budget, we will no longer be limited by budget. So why, day after day, do I come to … [Read more...] about Weird Science: A Lesson In Failed Experiments
Evolve Your Conversion Strategies For The Modern Consumer
In days of marketing gone by, how and when we saw ads were determined by major media outlets, such as TV, radio, and print. The placements were determined by aggregated data that was based on assumptions and user feedback. It was dated, not entirely accurate, and there was no way to track how each channel performed. Consumers had little to no control. The advancement of … [Read more...] about Evolve Your Conversion Strategies For The Modern Consumer
[New Webinar!] Can You Afford To Grow in 2017?
The State of PPC report shows advertisers are planning to increase their budgets by over 65% in Google AdWords, Mobile Advertising, and Facebook in 2017. But that means more of your competitors are throwing money at their growth problems. Based on your ROI and volume targets, can you afford to chase them? In this webinar, experts from Hanapin and Acquisio will review the … [Read more...] about [New Webinar!] Can You Afford To Grow in 2017?
The Top Ten Tips For Effective Dayparting
Over the past year, I've started to truly embrace a new life motto: if it takes less than ten minutes to do, do it now. When it comes to optimizing a PPC account, ten minutes is a drop in the bucket. As digital marketers, we are left forever seeking those 0.01% incremental gains in hopes that soon enough they will amount to radical improvements. With that said, determining … [Read more...] about The Top Ten Tips For Effective Dayparting
[New Webinar!] 6 Steps To An Advanced Competitor Analysis For Digital Marketers
In the ever-changing and constantly involving PPC world, it’s a pretty cutthroat game. In order to stand out to potential customers, it is vital that your company understands its competition. Not only that, but you need to know exactly where your brand stands in relation to your competitors. So how do you know if you’re in great standings or in a bit of a pickle, and what do … [Read more...] about [New Webinar!] 6 Steps To An Advanced Competitor Analysis For Digital Marketers
