PPC marketing is a channel that has a great track record of helping businesses reach their goals, whether it is additional sales, leads, or other actions. However, if you’ve ever tried to tackle B2B PPC marketing, you probably know that it’s a totally different game than B2C. It presents challenges in finding the right audience and getting them to complete an action that … [Read more...] about How To Leverage PPC For Your B2B Accounts
Search Results for: competitors
Weird Science: A Lesson In Failed Experiments
Much of what we do day in and day out in PPC is stare at numbers. Beautiful, finite numbers. We know numbers to be objective. If we spend $12,622 and that spend garners 31 conversions, we know the average cost per conversion is $407.16129. If our campaign is limited by budget and we raise our budget, we will no longer be limited by budget. So why, day after day, do I come to … [Read more...] about Weird Science: A Lesson In Failed Experiments
Evolve Your Conversion Strategies For The Modern Consumer
In days of marketing gone by, how and when we saw ads were determined by major media outlets, such as TV, radio, and print. The placements were determined by aggregated data that was based on assumptions and user feedback. It was dated, not entirely accurate, and there was no way to track how each channel performed. Consumers had little to no control. The advancement of … [Read more...] about Evolve Your Conversion Strategies For The Modern Consumer
[New Webinar!] Can You Afford To Grow in 2017?
The State of PPC report shows advertisers are planning to increase their budgets by over 65% in Google AdWords, Mobile Advertising, and Facebook in 2017. But that means more of your competitors are throwing money at their growth problems. Based on your ROI and volume targets, can you afford to chase them? In this webinar, experts from Hanapin and Acquisio will review the … [Read more...] about [New Webinar!] Can You Afford To Grow in 2017?
The Top Ten Tips For Effective Dayparting
Over the past year, I've started to truly embrace a new life motto: if it takes less than ten minutes to do, do it now. When it comes to optimizing a PPC account, ten minutes is a drop in the bucket. As digital marketers, we are left forever seeking those 0.01% incremental gains in hopes that soon enough they will amount to radical improvements. With that said, determining … [Read more...] about The Top Ten Tips For Effective Dayparting
[New Webinar!] 6 Steps To An Advanced Competitor Analysis For Digital Marketers
In the ever-changing and constantly involving PPC world, it’s a pretty cutthroat game. In order to stand out to potential customers, it is vital that your company understands its competition. Not only that, but you need to know exactly where your brand stands in relation to your competitors. So how do you know if you’re in great standings or in a bit of a pickle, and what do … [Read more...] about [New Webinar!] 6 Steps To An Advanced Competitor Analysis For Digital Marketers
Balancing Volume, Competition, And Intent To Find The Right Keyword
SEO is a skill which many train for years in order to crack some magical use-all formula to get their posts ranking on the number one spot in Google. Whilst Google Ads can bring in a fantastic amount of targeted traffic, organically ranking for the right keywords can see insane amounts of traffic (and even conversions) come into your site because the audience was already … [Read more...] about Balancing Volume, Competition, And Intent To Find The Right Keyword
6 Steps to an Advanced Competitor Analysis For Digital Marketers [Webinar Confirmation]
You're All Set! You're now registered for Hanapin's webinar, 6 Steps to an Advanced Competitor Analysis For Digital Marketers. Check your email now for a link to join the webinar. Know of a fellow PPC fan who would also love this webinar? or Email It » Other Resources You Might Like: How To Find Your Competitor's Bidding Schedule Whitepaper: 3 … [Read more...] about 6 Steps to an Advanced Competitor Analysis For Digital Marketers [Webinar Confirmation]
6 Steps To An Advanced Competitor Analysis For Digital Marketers
More about this Webinar In the ever-changing and constantly involving PPC world, it’s a pretty cutthroat game. In order to stand out to potential customers, it is vital that your company understands its competition. Not only that, but you need to know exactly where your brand stands in relation to your competitors. So how do you know if you’re in great standings or in a bit of … [Read more...] about 6 Steps To An Advanced Competitor Analysis For Digital Marketers
On Demand Webinar: Can You Afford To Grow In 2017?
More about this Webinar The State of PPC report shows advertisers are planning to increase their budgets by over 65% in Google AdWords, Mobile Advertising, and Facebook in 2017. But that means more of your competitors are throwing money at their growth problems. Based on your ROI and volume targets, can you afford to chase them? In this webinar recording, experts from Hanapin … [Read more...] about On Demand Webinar: Can You Afford To Grow In 2017?
3 Questions You Need To Answer Before Beginning Paid Advertising
So you’ve you decided you want to start PPC advertising, but now you are asking, “Where do I start?” 3 of the most common questions you should ask are: Where should I advertise? How much should I spend? What should my goals be? We will discuss these questions and hopefully give you some answers to help you get started. 1) Where Should I Advertise? When it … [Read more...] about 3 Questions You Need To Answer Before Beginning Paid Advertising
Road Trip – 5 Tips For Creating International Campaigns
I just spent a week in my birthplace of Scarborough, Ontario, and I was surrounded by stories about the hometown hero Andre De Grasse and the emotional last show from the Tragically Hip and so much Justin Trudeau contemplation. I was also immersed in very specific paid search advertising based on my IP address. I was amused that while looking at the same search … [Read more...] about Road Trip – 5 Tips For Creating International Campaigns
