Four days ago, a messenger from Google updated the AdWords Community forum on the state of the Keyword Planner tool. The response from several advertisers was quite dramatic. You can see the original message here. While this update does not seem significant at first, the paid search community immediately honed in on the words “limited data” and the ensuing comments … [Read more...] about Google Announces Controversial Updates To The Keyword Planner Tool
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Coming Soon – New Cross-Device Reports And Benchmarks
Over the years, mobile traffic has continued to increase, which has made it increasingly difficult to track customers as they cross over from one device to another. The traditional marketing funnel that used to be awareness, consideration, and then purchase has almost become obsolete. No longer is the buying cycle a linear path. In fact, it's become necessary to identify the … [Read more...] about Coming Soon – New Cross-Device Reports And Benchmarks
Google’s Not Selling Your Products Like It Used To
With the ongoing changes to Google Shopping, optimizing your product feed is more important than ever. Over the last several months, Google has been testing an aggregated shopping format for individual products sold by multiple retailers. This format most commonly involves devices and appliances. For example, if you search for a device generically or by brand, you may … [Read more...] about Google’s Not Selling Your Products Like It Used To
What Is In-Image Advertising?
As a PPC marketer, I have to admit that most of the initiatives I take on behalf of my clients are usually related to achieving some sort of a direct response. That response may be a lead, a sale, or some other designated action. However, I'm having more conversations that revolve around exposing their brand to a larger audience that they might not be capturing through their … [Read more...] about What Is In-Image Advertising?
£300 Off Hero Conf London Ends Tomorrow!
25% Off Expires at Midnight BST, 29 July! Time is nearly gone to reserve your seat for Hero Conf London, 24-26 October at etc.venues St Paul’s, at a huge discount off the regular conference rate! Don't miss your chance to join the biggest experts in PPC for 3 days of learning, networking and fun! We continue to add exciting new sessions to our PPC-Only slate, including: … [Read more...] about £300 Off Hero Conf London Ends Tomorrow!
View Ad Creative Through The Eyes Of Your Searchers
Making decisions for PPC initiatives can be stressful. Within the industry, we toss around “best” and “common” practices like confetti. We are purveyors of patterns. Collectors of congruency. Emperors of efficiency. However, we lack perfect vision into the future and have to rely on 20/20 hindsight. For example, we rethink a campaign structure after performance doesn’t … [Read more...] about View Ad Creative Through The Eyes Of Your Searchers
Reimagining The Client/Agency Relationship Model
I was recently in a one-on-one with our very own Jeff Allen. In that conversation, we began digging into some of the things we’re running into with new or existing prospects. I alluded to the beginnings of this shift (at least, the beginning of seeing it directly illustrated in our own sales funnel) back in January in my post about the increase we were experiencing in … [Read more...] about Reimagining The Client/Agency Relationship Model
Unique Ways To Improve Your PPC Conversion Rates Right Now [New Webinar!]
Improving your conversion rates is obviously a very important thing. If you are needing a little help on where you can do some improvements quickly, then this is the webinar for you. In this new live webinar, Hanapin and Campaign Watch experts discuss several things you can implement right away to increase your conversion rates, including how to spy on your top competitors, … [Read more...] about Unique Ways To Improve Your PPC Conversion Rates Right Now [New Webinar!]
Webinar: Unique Ways to Improve Your PPC Conversion Rates Right Now
More about this Webinar Improving your conversion rates is obviously a very important thing. If you are needing a little help on where you can do some improvements quickly, then this is the webinar for you. In this new live webinar, Hanapin and Campaign Watch experts discuss several things you can implement right away to increase your conversion rates, including how to spy on … [Read more...] about Webinar: Unique Ways to Improve Your PPC Conversion Rates Right Now
6 Strategies For Targeting Followers With Twitter Ads
Every day, millions of people log into Twitter to discover what’s happening around the world. Whether they’re sifting through headlines, engaging with their community or sharing pertinent news, Twitter is a tailored newsfeed for finding the latest news and content you want to read. Did you know that on average: 9,100 tweets are sent every second (cool visualization) … [Read more...] about 6 Strategies For Targeting Followers With Twitter Ads
Summertime Sadness – How To Adjust For Seasonality In PPC
As we approach the summer months, many businesses are either ramping up or pulling back on PPC and other marketing efforts. It is crucial that as the agency, we fully understand seasonality and the underlying business cycles that drive these decisions. This insight helps us determine strategy and tactics to get the highest impact possible out of paid efforts. Today, we’ll go … [Read more...] about Summertime Sadness – How To Adjust For Seasonality In PPC
Get A Grip On New Paid Search Accounts
There are many reasons a new PPC account will land in your lap, including: Transitions within your agency. Taking over an account from a prior agency. Starting a new in-house position. If you are anything like me, you will look at said new account and say “where do I begin?” In this post, I will discuss my methods for getting a good grip on new accounts. Quality … [Read more...] about Get A Grip On New Paid Search Accounts
