Shopping campaigns have not just made a splash in paid search advertising, they’ve changed the tides entirely. Three years ago we were focusing on how we would bid on a keyword so that our ad with product extensions would appear. Just reflect on those first beautiful Product Listing Ads, when competition was so much lower and things were simple: But those days … [Read more...] about 5 Things Ruining Your Shopping Feed
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Live Summit Confirmation
Alright! You are now registered for the PPC Hero Summit! You'll get a confirmation via email with an invite about a week before the Summit, so don't worry if you don't see it right away. Contact us here with any questions leading up to the event. Share this event with a friend or add it to your calendar: Tweet Copy Link Explore more from the ppc agency of … [Read more...] about Live Summit Confirmation
Live Summit
This event has already happened. The 2019 PPC Hero Summit is a free online seminar for digital marketers that features 8 sessions with the writers and digital experts behind PPC Hero, in partnership with If paid advertising is a part of your job, then this is an event for you. Marketing Managers, Directors, and Specialists will benefit from a variety of topics, … [Read more...] about Live Summit
The Beginner’s Guide To A Full PPC Account Setup For SMB Ecommerce Clients
You hang up the phone and smile. That prospect you've been reeling in just saw the light. They are ready to jump on board. Congratulations, you just won the account! Your hard work has paid off and you can sit back and... Ok, who am I kidding, now is when the real work begins. Unless you work in-house, it is probably likely that you have worked on a full account setup at … [Read more...] about The Beginner’s Guide To A Full PPC Account Setup For SMB Ecommerce Clients
Webinar Confirmation: How to Identify & Target Your PPC Audience
You're All Set! You're now registered for our webinar, Reaching the Right Customers: How to Identify & Target Your PPC Audience. Check your email now for a link to join the webinar. Know of a fellow PPC fan who would also love this webinar? or Email It » Other Resources You Might Like: Target Competitors On Facebook Using Interest Based … [Read more...] about Webinar Confirmation: How to Identify & Target Your PPC Audience
Take Action With Bing’s ActionLink Ad Extensions
As PPC marketers, one of our biggest challenges is getting our ad copy to look different from that of our competitors. Time and time again, I look at how my ads stack up against my competition and wrack my brain to try and find some differentiating factor that I can use to make my copy more appealing to the users. Many times, it’s a real challenge, as we mostly offer the same … [Read more...] about Take Action With Bing’s ActionLink Ad Extensions
5 Things You Can Do Today To Improve Account Performance
In the PPC world, things are constantly changing. With new products and features being introduced all the time, there’s a possibility that something can be missed or that something we intended to do has fallen through the cracks. For this reason, it’s important to periodically take the time to look through your accounts and ensure that you’re doing everything necessary for … [Read more...] about 5 Things You Can Do Today To Improve Account Performance
New Flash Webinar with Hanapin’s President, Jeff Allen!
Spend 20 minutes with our President, Jeff Allen, as he discusses Auction Insights! When it comes to competitor analysis, there is no such thing as too much information. Auction Insights in Google AdWords is a particularly useful tool and can help you not only understand who your competition is, but how you can tailor your strategy to get a more competitive advantage. In this … [Read more...] about New Flash Webinar with Hanapin’s President, Jeff Allen!
How To Optimize For Velocity
You may as well not call, you know you are going right to voicemail. But you do anyway because this is your job..... or maybe more is riding on it and this is your company. You are calling back the leads from your PPC campaign, and every single one of them has lost interest. Are they avoiding you? Have they gone with a competitor? You are frustrated and feel like … [Read more...] about How To Optimize For Velocity
How To Integrate Structured Snippets Into Your Account
You’ve probably heard by now that there’s a new ad extension in town – structured snippets. Perhaps you’ve had some time to experiment with them, or perhaps you haven’t. With it being an avenue for some additional real estate on Google’s search results pages, it’s certainly worth investigating. Below, I’ll walk you through structured snippets, explain what they are and how you … [Read more...] about How To Integrate Structured Snippets Into Your Account
6 Simple Physical Store Tactics To Boost Your Black Friday PPC Sales This Season
Black Friday sales have existed long before ecommerce was recognized. For over 50 years, stores have tried and tested ways to ensure they make the most out of the valuable footfalls, even without the luxury of measurability that PPC provides. Though many online advertisers are sharpening their toolkits to prepare for the weekend, too often, I find that ecommerce marketers … [Read more...] about 6 Simple Physical Store Tactics To Boost Your Black Friday PPC Sales This Season
5 Steps For Creating A Solid PPC Competitor Strategy
Analyzing the PPC competitive landscape can help provide key insight into performance trends and determine how your ads stack up to competition. By not taking the time to analyze PPC competitors, you could be missing out on huge gaps in your program that could leave your account vulnerable to deep-pocketed competitors driving up costs and stealing impression share. Below, we … [Read more...] about 5 Steps For Creating A Solid PPC Competitor Strategy
