A company’s brand is defined by many things – the people that make up the company, the clients or customers that company serves, the mission the company sets for itself, the messaging that brand uses to market itself…along with a much longer list of other factors. Splitting out that last piece about how the brand goes to market, they have to determine which marketing channels … [Read more...] about Branded vs. Non-Branded Keywords – Worth It To Budget for Both?
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Making the Most of the Dimensions Tab in AdWords
A new year means a new start, if you haven’t been utilizing the dimensions tab to date you have been missing out! The dimensions tab provides you with the opportunity to do a lot of top level analysis, moving away from just looking at your campaign and instead focusing on the target market who are seeing your ads. This data allows you to understand your target market and work … [Read more...] about Making the Most of the Dimensions Tab in AdWords
Targeting Your Mispeeled Search Temrs
Misspellings and typos are part of this wonderful and mysterious world of technology in which we live. Hurriedly typing in a search query while simultaneously performing six other tasks or trying to get your huge thumbs to accurately convey your message on your new phone’s tiny screen, it’s a common problem. In creating a PPC campaign based on those searches, it is only natural … [Read more...] about Targeting Your Mispeeled Search Temrs
Is Your PPC Account Running On Autopilot?
Quite frequently over the last few months, I’ve had conversations with either prospective clients or account managers from other agencies who have expressed the same concern/issue – “I’m worried the account has gone stagnant.” My first response is always to refrain from assuming the worst, as it’s actually a little difficult (in my very humble opinion) these days to set it and … [Read more...] about Is Your PPC Account Running On Autopilot?
Avoid Making Things Worse With These 3 Easy Tips
This is a continuation of my series on my transition to the role of President at Hanapin. Originally I thought it would be 30 posts in 30 days but they got a bit redundant, boring, weren’t very widely read and I got really busy. I have 12 posts to go and hope to have them all done by the end of January (the 90-day mark). In the ~30 days since my last post Hanapin has changed … [Read more...] about Avoid Making Things Worse With These 3 Easy Tips
Making The Most Of Product Listing Ads (PLAs)
Since their launch in 2010, product listing ads (PLAs) have opened a new window of opportunity for eCommerce advertisers everywhere. PLAs have given advertisers the opportunity to bring the traditional shop shelf to the search results page, displaying a specific product accompanied by price and picture. Over the past 12 months since the withdrawal of the free Google shopping … [Read more...] about Making The Most Of Product Listing Ads (PLAs)
3 Ways To Save Money Using Negative Search Audiences
If you’ve got your site tagged with an AdWords remarketing tag, you can build out audiences in AdWords based on URLs from your site. You can see estimated audience sizes for Google Search based on audiences you’ve already built out, if you have any currently built out. I’ve found when I create new audiences based on URLs, the estimates for audience size are at least there by … [Read more...] about 3 Ways To Save Money Using Negative Search Audiences
8 Ways to Boost Your Holiday Sales and One Up the Competition [Webinar Recording]
8 Ways to Boost Your Holiday Sales Do you hear sleigh bells jingling? That’s the sound of the holidays approaching fast – are your PPC campaigns ready for it? It’s not too late to make some adjustments that could make a big difference in your holiday sales numbers! In our next webinar, 8 Ways to Boost Your Holiday Sales and One Up the Competition (presented by WordStream and … [Read more...] about 8 Ways to Boost Your Holiday Sales and One Up the Competition [Webinar Recording]
Holiday PPC Budgeting Made Easy!
For November’s series we’re diving into the exciting world of the holiday season. With Black Friday, Cyber Monday, Christmas and Boxing Day (for our non-American friends) all approaching quickly we’re sharing our favorite tips & tricks for strong holiday-PPC results. So far we’ve covered ad copy and CRO; today we’ll uncover how you can make the daunting task of budgeting … [Read more...] about Holiday PPC Budgeting Made Easy!
8 Ways to Boost Your Holiday Sales and One Up the Competition [Webinar]
8 Ways to Boost Your Holiday Sales and One Up the Competition [Webinar] Do you hear sleigh bells jingling? That’s the sound of the holidays approaching fast – are your PPC campaigns ready for it? It’s not too late to make some adjustments that could make a big difference in your holiday sales numbers! In our next webinar, 8 Ways to Boost Your Holiday Sales and One Up the … [Read more...] about 8 Ways to Boost Your Holiday Sales and One Up the Competition [Webinar]
Post 8/30: 7 Lucky Tips For Presenting To The C-Level
This is part of a 30 posts in 30 days series chronicling my first 30 days in my new role as President of Hanapin Marketing. I spent all day Thursday onsite with a client diving into performance the last 4 months and creating a plan for the next 3. I always learn a ton, especially when asked to present to the executives of a huge corporation. Here are my 7 lucky tips for … [Read more...] about Post 8/30: 7 Lucky Tips For Presenting To The C-Level
Find Quick Wins With AdWords’ New Opportunities Tab
Earlier this week Google introduced the new opportunities tab. The old opportunities tab offered suggestions on keywords, bids, and budgets. All the things that you might not know are limiting you. Based on the performance of your account the system might suggest bumping up your budget. It may also offer more keywords similar to the ones you have in your account in order to get … [Read more...] about Find Quick Wins With AdWords’ New Opportunities Tab
