You already know that you can use the Adwords Content Network to target Gmail users. The ability to advertise to Gmail users through Adwords has been around for years. But outside of the occasional privacy complaint, you don’t hear much about this ad option. Well, I’m going to show you an awesome tactic to use when running Gmail ads that gives you a unique opportunity to … [Read more...] about If You’re Not Using This Gmail Ad Targeting Tactic, You’re Missing Out
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9 Tips to Increase CTR this Holiday Season
I was thinking about writing a blog post on upcoming holidays and while doing so, I saw half of my colleagues already on the running to buy Christmas gifts which made me realize how intensive PPC campaigns would have been for retail marketers. Holiday season is about gift giving and this mentality is different than the rest of the year. To gain the most out of your PPC holiday … [Read more...] about 9 Tips to Increase CTR this Holiday Season
Make the Most of Google’s New “Think Insights”
Google announced that they have moved Think Insights out of beta last week. At first glance, I didn’t think much of it. Butafter spending about 20 hours in it reading over research reports and searching for my name in the Insights for Search to see how I’m trending (I’m not), I’ve come to the conclusion that there is a wealth of information in this tool that will help you … [Read more...] about Make the Most of Google’s New “Think Insights”
Ask PPC Hero! Your Questions On Remarketing, Quality Score And More Answered
Wherever there are paid search advertisers with questions, PPC Hero is close at hand with the answer! We receive many questions from readers about different issues they have with PPC. In the past, these questions have spurred full blog posts, but we get so many great questions that it's hard to keep up. In our Ask PPC Hero series we will answer the questions … [Read more...] about Ask PPC Hero! Your Questions On Remarketing, Quality Score And More Answered
Bidding on Branded Terms
The other day I got the question if someone should bid on their branded term even if they are already in the number one spot. This is a question that I get asked a lot. Should I be bidding on my branded terms when I own the space and no one is bidding on them? A big misconception in the PPC worlds is that you don't need to spend money bidding on your brand name. Most … [Read more...] about Bidding on Branded Terms
How I Manage a PPC Account With Overall Low Search Volume
This is the first post in our How I Manage A PPC Account With/Without ___________ series here on PPC Hero this week. Today I’ll be talking about how I manage a PPC account with overall low search volume. There can be many reasons your account has an overall low search volume; maybe the product/service you’re advertising is very specific or targeted, i.e. it’s just not something … [Read more...] about How I Manage a PPC Account With Overall Low Search Volume
Beyond The Click
If you haven't checked out our article about "The 20 most expensive keywords in Google Adwords" you should really check it out. It goes over the top keywords in Google. The top 20 keywords are insurance, loans, mortgage, attorney, credit, lawyer, donate, degree, hosting, claim, conference call, trading, software, recovery, transfer, gas/electricity, classes, rehab, treatment, … [Read more...] about Beyond The Click
Three Ways to Quickly Convince your Client with a New PPC Strategy
We’ve all been there. You have a new strategy for a client, and given that the client’s time is not infinite, you only have a few minutes to convince them of the worth of the strategy. This short amount of time is also combined with the fact that your PPC efforts are but one prong of a multi-faceted advertising strategy that often employs more traditional (and easier to … [Read more...] about Three Ways to Quickly Convince your Client with a New PPC Strategy
Your Roadmap To A Successful Landing Page Audit
It’s 3:15, school just let out, my buddies and I are prepared to set out on an extremely important voyage. A voyage only the bravest of men can possibly endure. With treasure map in hand, we set out… This was myself as a youngster. After school, my mom would often surprise my friends and I with a map that led to hidden treasure. The treasure usually consisted of a plate piled … [Read more...] about Your Roadmap To A Successful Landing Page Audit
The History of AdWords Quality Score and Periodic Changes
Quality Score wasn’t always in place. In fact, AdWords existed for quite some time before Google decided it was time to pump up the quality of ads. Early Days of Quality Score Prior to the introduction of Quality Score, bidding was a simpler process. An advertiser’s maximum bid for a keyword was multiplied by the click-through rate (CTR). The highest result was placed in … [Read more...] about The History of AdWords Quality Score and Periodic Changes
Four Reasons to Trust a Hockey Player with Your PPC Account
This is the third and final post of a series called "why to trust a (insert stereotype) with your PPC account." The first post was about Amy, the farmer's daughter, the second was about Jessica, the life scientist, and this post rounds out our profiles of Hanapin's Account Supervisors. Now, introducing Rob, the "hockey player!" Hockey players are loyal, hardworking, and … [Read more...] about Four Reasons to Trust a Hockey Player with Your PPC Account
Four Reasons to Trust a Life Scientist with Your PPC Account
This is the second post of a series called "why to trust a (insert stereotype) with your PPC account." The first post profiled Amy, the "farmer's daughter," and this post profiles Jessica Niver, an Account Supervisor at Hanapin and the "life scientist." First, it would probably help to define a life scientist. Life sciences "comprise all fields of science that involve the … [Read more...] about Four Reasons to Trust a Life Scientist with Your PPC Account
