We’ve all been there. You have a new strategy for a client, and given that the client’s time is not infinite, you only have a few minutes to convince them of the worth of the strategy. This short amount of time is also combined with the fact that your PPC efforts are but one prong of a multi-faceted advertising strategy that often employs more traditional (and easier to … [Read more...] about Three Ways to Quickly Convince your Client with a New PPC Strategy
Search Results for: competitors
Your Roadmap To A Successful Landing Page Audit
It’s 3:15, school just let out, my buddies and I are prepared to set out on an extremely important voyage. A voyage only the bravest of men can possibly endure. With treasure map in hand, we set out… This was myself as a youngster. After school, my mom would often surprise my friends and I with a map that led to hidden treasure. The treasure usually consisted of a plate piled … [Read more...] about Your Roadmap To A Successful Landing Page Audit
The History of AdWords Quality Score and Periodic Changes
Quality Score wasn’t always in place. In fact, AdWords existed for quite some time before Google decided it was time to pump up the quality of ads. Early Days of Quality Score Prior to the introduction of Quality Score, bidding was a simpler process. An advertiser’s maximum bid for a keyword was multiplied by the click-through rate (CTR). The highest result was placed in … [Read more...] about The History of AdWords Quality Score and Periodic Changes
Four Reasons to Trust a Hockey Player with Your PPC Account
This is the third and final post of a series called "why to trust a (insert stereotype) with your PPC account." The first post was about Amy, the farmer's daughter, the second was about Jessica, the life scientist, and this post rounds out our profiles of Hanapin's Account Supervisors. Now, introducing Rob, the "hockey player!" Hockey players are loyal, hardworking, and … [Read more...] about Four Reasons to Trust a Hockey Player with Your PPC Account
Four Reasons to Trust a Life Scientist with Your PPC Account
This is the second post of a series called "why to trust a (insert stereotype) with your PPC account." The first post profiled Amy, the "farmer's daughter," and this post profiles Jessica Niver, an Account Supervisor at Hanapin and the "life scientist." First, it would probably help to define a life scientist. Life sciences "comprise all fields of science that involve the … [Read more...] about Four Reasons to Trust a Life Scientist with Your PPC Account
Microsoft adCenter Radius Targeting is a GO!
Microsoft has been releasing updates for weeks regarding upcoming mobile advertising upgrades to their adCenter interface, and one of them has finally launched! As of this week, account managers can set up radius targeting in their campaigns on both PC and mobile devices in all adCenter markets. This feature gives you the ability to choose an address in your campaign’s … [Read more...] about Microsoft adCenter Radius Targeting is a GO!
Google Enhances Display Network Metrics
This week, Google announced the addition of several new tools available to advertisers using Google’s Display Network. Google stated in their release that these improvements will “give you better measurement, transparency and value for your display advertising campaigns.” To improve your ability to measure your ad’s success on the Display Network, you can now view your ad’s … [Read more...] about Google Enhances Display Network Metrics
3 Ways to Re-Align Your PPC Strategy
Today we have a guest post from one of our PPC Hero allies! Nate Turner (@npturner) is the Online Marketing Director for Sprout Social, a social media management tool for business, based out of Chicago, IL. —————- When you are paying for traffic, it is important that you consistently work to understand the user intent and expectations, so that you can tailor your message to … [Read more...] about 3 Ways to Re-Align Your PPC Strategy
PPC Pitfalls For Beginners, Part I
If you’re new to the game, paid search can seem like a daunting task at first. I remember my first few days at Hanapin feeling the same way, but I can tell you from experience that this is one of the biggest hurdles you will have to cross as a PPC manager. It’s the same way with any trade; the more you put into it, the more you will get out of it and the better you will become. … [Read more...] about PPC Pitfalls For Beginners, Part I
Comparing Quality Score Across AdWords & AdCenter
A Universal Quality Score? Quality score has always been an elusive creature for many people in the search marketing industry. What is it? How is it calculated? How does it affect my account? These are just a few of the questions that deserve more clarity. I believe this additional clarity becomes particularly important with multiple versions of quality score in play. Google … [Read more...] about Comparing Quality Score Across AdWords & AdCenter
Secrets to Paid Search Success
Today we have a guest post from one of our PPC Hero allies! Ken Robbins is the President and Founder of Response Mine Interactive, an online marketing company dedicated to the idea that data and testing should drive marketing decisions and media optimization. —————- Search is like no other marketing channel. People are literally telling you what they want. In fact, all of … [Read more...] about Secrets to Paid Search Success
Four Tips to Liven Up Your Facebook Marketing
Many relationship therapists will tell you that the key to a successful long-term relationship is keeping things new, exciting, and fresh. The same is true for our online relationships – if you want to keep your Facebook fans happy, you’ll need to add new content regularly. While you can’t join a French cooking class with your fans, you can still show them you care by treating … [Read more...] about Four Tips to Liven Up Your Facebook Marketing