Microsoft has been releasing updates for weeks regarding upcoming mobile advertising upgrades to their adCenter interface, and one of them has finally launched! As of this week, account managers can set up radius targeting in their campaigns on both PC and mobile devices in all adCenter markets. This feature gives you the ability to choose an address in your campaign’s … [Read more...] about Microsoft adCenter Radius Targeting is a GO!
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Google Enhances Display Network Metrics
This week, Google announced the addition of several new tools available to advertisers using Google’s Display Network. Google stated in their release that these improvements will “give you better measurement, transparency and value for your display advertising campaigns.” To improve your ability to measure your ad’s success on the Display Network, you can now view your ad’s … [Read more...] about Google Enhances Display Network Metrics
3 Ways to Re-Align Your PPC Strategy
Today we have a guest post from one of our PPC Hero allies! Nate Turner (@npturner) is the Online Marketing Director for Sprout Social, a social media management tool for business, based out of Chicago, IL. —————- When you are paying for traffic, it is important that you consistently work to understand the user intent and expectations, so that you can tailor your message to … [Read more...] about 3 Ways to Re-Align Your PPC Strategy
PPC Pitfalls For Beginners, Part I
If you’re new to the game, paid search can seem like a daunting task at first. I remember my first few days at Hanapin feeling the same way, but I can tell you from experience that this is one of the biggest hurdles you will have to cross as a PPC manager. It’s the same way with any trade; the more you put into it, the more you will get out of it and the better you will become. … [Read more...] about PPC Pitfalls For Beginners, Part I
Comparing Quality Score Across AdWords & AdCenter
A Universal Quality Score? Quality score has always been an elusive creature for many people in the search marketing industry. What is it? How is it calculated? How does it affect my account? These are just a few of the questions that deserve more clarity. I believe this additional clarity becomes particularly important with multiple versions of quality score in play. Google … [Read more...] about Comparing Quality Score Across AdWords & AdCenter
Secrets to Paid Search Success
Today we have a guest post from one of our PPC Hero allies! Ken Robbins is the President and Founder of Response Mine Interactive, an online marketing company dedicated to the idea that data and testing should drive marketing decisions and media optimization. —————- Search is like no other marketing channel. People are literally telling you what they want. In fact, all of … [Read more...] about Secrets to Paid Search Success
Four Tips to Liven Up Your Facebook Marketing
Many relationship therapists will tell you that the key to a successful long-term relationship is keeping things new, exciting, and fresh. The same is true for our online relationships – if you want to keep your Facebook fans happy, you’ll need to add new content regularly. While you can’t join a French cooking class with your fans, you can still show them you care by treating … [Read more...] about Four Tips to Liven Up Your Facebook Marketing
PPC Hero Knows 4 Ways To Increase Your Display Traffic
Remember when we asked you to show us your PPC villains? PPC Hero heard your cries and came rushing to the rescue! This month’s culprit: declining Google display traffic, submitted by erikalynneparke. A worthy opponent indeed! Question: I have seen a 30% decline in traffic from February to March in my placement campaign. What can I do to address this issue? Check out PPC … [Read more...] about PPC Hero Knows 4 Ways To Increase Your Display Traffic
Navigating PPC Trademark Rules
People are often confused about trademarks in general, but even more so when it comes to trademarks and PPC. Just the word brings about a sigh, as most foks equate trademarks with legal matters, which automatically sound confusing. In order to simplify things a little, I am would like to try and boil down the main rules into digestible bites. I have also pulled together a few … [Read more...] about Navigating PPC Trademark Rules
Facebook: You Can Lead a Horse to Water…
A few months ago I was looking at an account’s stats and my jaw literally dropped. I know I probably shouldn’t have been so surprised, but I was! The account’s Facebook campaign had outperformed its Google Adwords campaign. The Facebook account had spent less than half as much as the Google account, and while the Google account acquired more impressions and clicks, the Facebook … [Read more...] about Facebook: You Can Lead a Horse to Water…
PPC News Roundup for January 21, 2011
Groupon might have rejected Google’s offer to buy them, but that didn’t stop Google from getting into the deal-of-the-day market. Waving the surrender flag isn’t really Google’s style. Mashable broke the story last night that Google has confirmed “Google Offers,” aka—the Groupon Clone, as Greg Sterling of Search Engine Land notes. Google Offers is obviously in the testing phase … [Read more...] about PPC News Roundup for January 21, 2011
The What, Why, and How on Low Search Volume Keywords
Whether you are starting up a new AdWords campaign, expanding on a current campaign using PPC Hero’s keyword research best practices, practicing a long-tail keyword strategy, or working on a B2B account, I think we can safely assume Google has branded some of your best keyword phrases with the low search volume keyword status. Alas, all of the hard work put into a targeted, … [Read more...] about The What, Why, and How on Low Search Volume Keywords
