Earlier in this document, we discussed how to familiarize yourself with your client's landing page quickly. The tactics we discussed can bring you up to speed on how your client is tracking sales/leads via their contact form or phone calls. Once you have established that leads/sales are being tracked properly, what are the steps for optimizing the performance of your … [Read more...] about The Five Elements of a Successful Landing Page
Search Results for: competitors
Expand Your Keyword List Smartly and Efficiently
Keyword research is an ongoing tactic that continuously helps increase the performance of your PPC account. When inheriting a new Google AdWords, Yahoo!, or MSN account, it's important to do a thorough scan of all the keywords in the account and begin researching what new keywords you could potentially add. There are various methods of doing additional keyword research … [Read more...] about Expand Your Keyword List Smartly and Efficiently
How To Geo-Target a National PPC Campaign
Typically pay-per-click managers who promote a nationally available product or service only run a nationally-targeted campaign. But they are missing a huge opportunity to serve relevant ads for local search queries. With increasing competition in the SEM industry, advertisers are looking for more ways to optimize their campaign. By implementing geo-targeting for a National … [Read more...] about How To Geo-Target a National PPC Campaign
Our Greatest Hits for June 2009
The page views have spoken! Below we have gathered PPC Hero's four most visited, and hopefully most valuable, articles from June. Whether you're a new or long-time subscriber you may have missed these insightful and helpful pay-per-click management tips. Enjoy! If you're not using competitive keyword research tools to learn about your competitors' keywords, you may be missing … [Read more...] about Our Greatest Hits for June 2009
Find Competitor’s Top Performing Keywords & Use Them To Your Advantage
Ever wonder what your competitors' top keywords are? Would you like to know if your competition is down in traffic the same times of year you are? I'm sure you wish you could find out how many unique visitors your top competitors are receiving. With Compete.com you can get all of this information and more. This is not a sponsored post by the way! I knew of Compete.com when … [Read more...] about Find Competitor’s Top Performing Keywords & Use Them To Your Advantage
What To Look for if Your Volume Tanks on the Google Content Network
Lately, we've been writing quite a bit about the Google Content Network. This is simply because there is so much to talk about! Today, I would like to touch on another topic within this theme: two reasons why your Content Network performance may suddenly tank. First, let's do a quick review of what we've discussed thus far: The initial article on this topic discussed what to … [Read more...] about What To Look for if Your Volume Tanks on the Google Content Network
How to Leverage Google’s Trademarked Term Bidding Policies
With recent news breaking that Google will be opening up keyword bidding policies on trademarked terms, it is time to reconsider whether this is a valid and cost-effective tactic to consider. On its face, bidding on a competitor’s name or key product seems to be a money-losing proposition. After all, in pay-per-click advertising, we seek relevant traffic that is likely to … [Read more...] about How to Leverage Google’s Trademarked Term Bidding Policies
Our Greatest Hits for April 2009!
The page views have spoken! Below we have gathered PPC Hero's four most visited, and hopefully most valuable, articles from April. Whether you're a new or long-time subscriber you may have missed these insightful and helpful pay-per-click management tips. Enjoy! April was a month of new discoveries for the PPC Hero team. One of the most exciting for us, and our readers, was … [Read more...] about Our Greatest Hits for April 2009!
Driving Campaign Success With Advanced Ad Scheduling
With a strong, mature e-commerce campaign, you may find yourself running short of ideas on how to truly drive increased sales. Perhaps you are working through some (good) new ad creative techniques, or perhaps you have expanded your keyword list with long tail terms or less-relevant keywords (less good). Either way, situations like this are eminently satisfying – after all, … [Read more...] about Driving Campaign Success With Advanced Ad Scheduling
I Personally Feel Yahoo! Is Giving Advertisers Bad Advice
In the latest Yahoo! Search Marketing blog, Kastle Waserman, the Communications Manager in Advertiser Solutions, I feel is giving advertisers some not so great advice when it comes to managing your PPC campaigns. The blog is titled, "You're Doing it Wrong", 5 common mistakes that can hurt your ads' performance. Most of the blog post is great. Points 1 through 3 are definitely … [Read more...] about I Personally Feel Yahoo! Is Giving Advertisers Bad Advice
Write PPC Ads that Scream and Stand Out From the Pack
We have covered the basics on writing benefit-driven ads that feature relevant, high-traffic keywords. Today, I would like to focus on writing ads that compete directly with your competitors and that make a conscious effort to stand out from the pack. Or beat them at their own game. In a crowded PPC landscape, the ads for each keyword can begin to look very similar. Why is … [Read more...] about Write PPC Ads that Scream and Stand Out From the Pack
Never Get Bored With My PPC Tasks Checklist
This post is dedicated to all the PPC search advertisers out there who think they have done everything to their PPC account and still can't get the results they need to meet their goals. Just like any job out there, you can never be bored with your PPC account. There is ALWAYS something you can do to improve your performance. Below is a PPC account checklist to make sure you … [Read more...] about Never Get Bored With My PPC Tasks Checklist
