This is a guest post by Michael Wiegand. Michael is a Pay Per Click Analyst (and Social Media dabbler) with Portent Interactive, a Full Service Internet Marketing Agency in Seattle, WA. When he's not making bid changes and writing ad text, Michael writes for the PiBlog. In this realm of pay-per-click advertising two things are inevitable (think death and taxes): first, you … [Read more...] about Playing Fair With Competitor Keywords in Google AdWords
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PPC News Roundup for September 3, 2008
Using multiple campaigns to break up your PPC efforts is generally a smart principal that we adhere to. Nikki Kuhlman over at JumpFly reminds us why this is a good idea to consider in your pay-per-click strategies. You may already be well aware of this technique, but a refresher never hurts! The folks over at semvironment have noticed an interesting phenomenon with Yahoo … [Read more...] about PPC News Roundup for September 3, 2008
Manage Big, Complicated PPC Campaigns with Less Frustration!
Just in case you missed the "Managing Big, Complicated PPC Campaigns," webinar featuring David Szetela, (pronounced za-tell-uh), I have provided a quick recap of David’s tips and guidelines here. What consists of a big and complicated PPC account you ask? You have 10,000+ keywords, dozens to thousands of ad groups, you’re managing your account on multiple search engines, you … [Read more...] about Manage Big, Complicated PPC Campaigns with Less Frustration!
It’s Alive! Beware of the Search Beast Named “Yahoogle”
Ok, so I'm about 4 days late breaking this news, but I just have to share my 2 cents. Last Thursday, Google announced that they had reached a deal to share their AdSense for Search and AdSense for Content with Yahoo!. Holy crap, the Yahoogle beast is alive. The number 1 and number 2 search giants are now officially in cahoots with each other. Times they are … [Read more...] about It’s Alive! Beware of the Search Beast Named “Yahoogle”
Not Sure Where to Start in Google Analytics? Here Are 5 Stats to Begin Analyzing Your Performance
There is a deep, deep well of information contained within Google Analytics that can help your PPC account. But if you're new to the program, where do you begin? To kick off our series of "Give Us 5 Days, and We'll Teach You How to Maximize Your PPC Results by Using Google Analytics" I thought we'd start with the basics. On your account Dashboard there 5 statics; here is what … [Read more...] about Not Sure Where to Start in Google Analytics? Here Are 5 Stats to Begin Analyzing Your Performance
PPC News Roundup for May 22, 2008
Still having trouble with the Google Adwords Quality score? Check out this cool video by Matthew Bredel from 'Inside the Marketing Mind' that goes in depth about what the quality score is, and how you can improve it within your account. Writing ads with strong calls-to-action is one of those techniques every PPC advertiser should be using! In case you are new to what a … [Read more...] about PPC News Roundup for May 22, 2008
Need More Traffic? Stop thinking so hard and review your website for new keywords
This week we are discussing how to build a great keyword research strategy. On Monday, John showed us how to layout a clear strategy before you even look up your first keyword. Once you have your strategy in place, Amber revealed six free keyword tools that will help you expand your list. After you have laid the strategy ground work, expanded your keyword list with every … [Read more...] about Need More Traffic? Stop thinking so hard and review your website for new keywords
Expand Your Keyword List For Free: 6 Keyword Tools You Should Be Using (but probably aren’t).
As part 2 of our keyword research blog series, I’d like to dive right into the topic of free keyword research tools. One of the first things I think of when someone says keyword research is all the free keyword research tools that are available. From the number of searches, to the number of potential clicks per month, clicks per day, to average cost-per-click and ad position, … [Read more...] about Expand Your Keyword List For Free: 6 Keyword Tools You Should Be Using (but probably aren’t).
Why You Are Selling Your Keyword Research Short Because You Have a Poor Research Strategy
Welcome to day one of our week-long series on keyword research! Let me sum up the theme of our series: Keyword research is the foundation upon which you build your search marketing campaigns. Yes, I know, that's the most obvious statement ever. Regardless, I'm going to keep banging away at this great analogy! What do you need to build anything from a dog house to a great … [Read more...] about Why You Are Selling Your Keyword Research Short Because You Have a Poor Research Strategy
Google Analytics Benchmarking Beta Results
About two weeks ago I wrote on the new Google Adwords Benchmarking beta for select advertisers. For a quick recap, the new benchmarking beta involves sharing your Google Analytics data with Google so that they can compare your website metrics against other similar websites. The purpose is to compare your stats with other related companies to see how you measure up. Perhaps … [Read more...] about Google Analytics Benchmarking Beta Results
PPC Blog Roundup for April 3, 2008
Jennifer Slegg reminds us in this post that CTR isn't always the most important PPC metric to track. Conversions are extremely important, and putting a price in your ad text is a good way to pre-qualify your traffic and increase conversion rates. Dear Adwords… I wish every PPC blog post started this way! Jeremy Mays at PPC Discussions wrote this open letter to AdWords … [Read more...] about PPC Blog Roundup for April 3, 2008
“Demystify Pay-per-Click!” Check Out My Podcast on TheMarketingSpot.com.
Recently I was interviewed by Jay Ehret from TheMarketingspot.com; His blog is themarketingspot.blogspot.com and they mainly focus on internet marketing for small businesses. This is the first time I've been interviewed in regards to pay-per-click advertising and it was a lot of fun talking to Jay and helping educate people on how effective pay-per-click advertising can be for … [Read more...] about “Demystify Pay-per-Click!” Check Out My Podcast on TheMarketingSpot.com.
