On Demand Webinar Leveraging Micro-Moments: Using PPC When It Matters Most Presented by Your On Demand Webinar is located below. Please be sure to bookmark this page for future access to this webinar. A webinar transcript is available below. Click here for a pdf of the webinar transcript. Webinar Transcript Kevin: Hello everyone, welcome to a webinar presented by … [Read more...] about On Demand Webinar – Leveraging Micro-Moments: Using PPC When It Matters Most
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The Greatest PPC Excel Function You’ve Never Heard Of
A little while ago, I wrote about the importance of understanding the difference between causation and correlation, and how the failure to do so could potentially be problematic for the management of your PPC accounts. Sometimes when having the causation versus correlation conversation, the erroneous takeaway is this: correlating relationships are not actionable, only causal … [Read more...] about The Greatest PPC Excel Function You’ve Never Heard Of
Analyzing Google’s May 5th Livestream Event Updates
On May 5th, Google Adwords had a Livestream event and it should come as no surprise to the digital marketing community that mobile was the single biggest topic on the agenda. Google announced a fresh turn for mobile dedicated ads. These new ads are chiefly aimed at comparison-shopping for cars, hotels and mortgages. Furthermore, these ads are deeply rooted in way users want to … [Read more...] about Analyzing Google’s May 5th Livestream Event Updates
3 Areas To Analyze Before Taking On A New PPC Account
When working on a PPC account, what contributes to the success or failure relies on us as the experts. How you organize the account, the layout of campaigns, keyword research, ad copy writing, and the list goes on and on. What often gets lost in this shuffle is the actual product, the client and how it fits or doesn’t fit in the realm of PPC. Are we setting ourselves up for … [Read more...] about 3 Areas To Analyze Before Taking On A New PPC Account
Is Your Account Leaving Money On the Table From Lost Impression Share?
Two questions that we get asked frequently are: How much more should I spend for our PPC account? How many more conversions can I expect to get from the increase in spend? When asked these questions the first thing I look at is what campaigns are performing well and how much impression share is being lost. However, analyzing impression share can be a bit cumbersome and … [Read more...] about Is Your Account Leaving Money On the Table From Lost Impression Share?
How To Use Historical QS To Diagnose Your Account
It can get really frustrating when you seem to do everything right but Google doesn’t want to raise your Quality Score and you end up paying high bids for no apparent reason. On the other hand, when you do manage to increase your QS to 10 for example, AdWords rewards you big time! Your traffic increases and your costs drop dramatically, but how do you know what change or … [Read more...] about How To Use Historical QS To Diagnose Your Account
Looking For More Revenue? 7 Ways To Profitably Expand PPC Reach
At some point while managing your PPC program you may be faced with this problem – you need more revenue and/or conversions NOW! It’s not a terrible problem to have. In fact, your program is probably performing so well that you are expected to just throw more money at your PPC, press the magic button, and viola – greater activity at the same ROI or CPA! Wouldn’t it be great … [Read more...] about Looking For More Revenue? 7 Ways To Profitably Expand PPC Reach
6 Tips To Grow A Small Business Account Without Tanking ROI
The beauty of digital advertising is that any size company can get their feet wet. Only have $500 to spend on advertising? No problem! Have no idea where to start with this AdWords stuff? That’s not really an issue with AdWords Express! This has naturally led to a lot of small businesses jumping online and seeing if they can turn a profit with PPC. In my experience, there are a … [Read more...] about 6 Tips To Grow A Small Business Account Without Tanking ROI
Need Fast Growth? How To Ramp Up Your PPC Program Quickly
A few months ago, I was tasked with ramping up one of our flagship client’s PPC program by driving as much volume as possible on a month over month spend increase of $90K. I was both excited and terrified at the prospects of what the potential consequences could be. Driving client spend is always exciting for an agency as it creates additional revenue. A spend increase of … [Read more...] about Need Fast Growth? How To Ramp Up Your PPC Program Quickly
How To Create Image Ads With No Artistic Ability In 5 Minutes
For a newer article on this topic visit: 3 Reasons to Run Responsive Display Ads + New Features You’re not Bob Ross, and there are no happy clouds. As a PPC manager you are required to perform many tasks, and few of them require artistic ability. Yet, now you need image ads for the client who suddenly decides they want to use the Google Display Network. So you open … [Read more...] about How To Create Image Ads With No Artistic Ability In 5 Minutes
7 Areas Where Your PPC Account Is Broken
Sometimes in the weeds of your own PPC account, it’s hard to see what’s really going on. Regularly auditing your account can help prevent you from slowly bleeding money or missing out on opportunities for growth or new features. However, regular audits can be hard to do when you are the only one in your account day in and day out. As a Sr. Digital Specialist I spend about … [Read more...] about 7 Areas Where Your PPC Account Is Broken
[Toolkit] The Ultimate AdWords Bundle For PPC Success
From the basics to advanced topics, become an AdWords expert! Google processes nearly 6 billion searches every single day. Its the largest search marketing platform out there and too big to ignore. Whether you've just taken the plunge into PPC or you've done it for awhile, Google AdWords was probably the platform you turned to first. As it changes quite frequently, there's … [Read more...] about [Toolkit] The Ultimate AdWords Bundle For PPC Success
