This week, we here at PPC Hero are all about overcoming PPC's (and life's) many challenges. For me, those challenges usually encompass policy problems, reporting, training questions, the looming threat of a surprise webinar, and battling the nine-headed hydra that is the Google Display Network. So to help you in your own struggles with Google's expansive placement network, … [Read more...] about How to Get Ahead on the Google Display Network
Search Results for: display network
Do Your Campaigns Target “Search & Display Networks”?
Segmenting search and display campaigns is a basic best practice that we are taught as PPC fledglings. However, I am guilty of having a campaign or two that targets both “Search & Display Networks”. I can give you a list of excuses. The campaign is hitting goals, it doesn’t spend much or there have been other parts of the account that demand my focus. But if you are like … [Read more...] about Do Your Campaigns Target “Search & Display Networks”?
Navigating the Google Display Network
Navigating the Google Display Network How to Succeed and Gain Conversions … [Read more...] about Navigating the Google Display Network
Webinar Recording – 8 Advanced Display Network Tactics
Whether you’re already advertising on display networks or wondering where to start, there are plenty of advanced techniques that you need to know about right away if you want to get the most out of your display network campaigns. Join Hanapin Marketing PPC experts Amanda West-Bookwalter and Carrie Albright as they go through 8 Advanced Display Network … [Read more...] about Webinar Recording – 8 Advanced Display Network Tactics
8 Advanced Display Network Tactics – New Webinar!
Whether you're already advertising on display networks or wondering where to start, there are plenty of advanced techniques that you need to know about right away if you want to get the most out of your display network campaigns. Join Hanapin Marketing PPC experts Amanda West-Bookwalter and Carrie Albright as they go through 8 Advanced Display Network Tactics, … [Read more...] about 8 Advanced Display Network Tactics – New Webinar!
Frequency Capping with Confidence on the Display Network
Google offers a really great report on the Dimensions tab that shows you how your display ads perform depending on how many times a user has seen them. We've talked about the report before (along with how great it is), but by taking an extra step you can be confident with wherever you end up capping your frequency. There's nothing better than using data to make your … [Read more...] about Frequency Capping with Confidence on the Display Network
Google Display Network
https://www.hanapinmarketing.com/resources/whitepaper/navigating-display-network/ … [Read more...] about Google Display Network
Google Is Adding Buttons To Your Display Network Text Ads.
Google announced a change coming to text ads on the Google Display Network, rolling out this week. There will now be a clickable arrow button, as well as slight optimizations to font size, spacing and text layout. Seen here: Apparently the color of the buttons will be in the same pallette color you've chosen for your ad units. The article says,"For instance, if the … [Read more...] about Google Is Adding Buttons To Your Display Network Text Ads.
10 Ways to Decrease Your Display Network CPA
The Display network is a beast. This is just a fact. An even truer fact is that Display will run away with your budget and CPA if you let it. We had a recent request at PPC Hero for some ideas on how to decrease CPA in the Display network, and I figured…let’s just cover some basics that may be getting missed in a panic, as well as a few in-depth options. And I mean, why not … [Read more...] about 10 Ways to Decrease Your Display Network CPA
Reduce Your Display Network CPL in Three Minutes
https://www.youtube.com/watch?v=esKH0pLpEzo&feature=youtu.be Account Manager Sean Quadlin shows you how to reduce your Display Network CPL in three minutes!! … [Read more...] about Reduce Your Display Network CPL in Three Minutes
Flexible Targeting on the Google Display Network
So, the other day I was changing some settings and noticed this little guy in one of my accounts: Yeah, I should have noticed this on the AdWords blog, but I didn't. Hey, I get busy just like everyone else! So, back to my story: I notice this guy, and I'm all "Whaaat?!" Because I've been splitting out Display campaigns like it was my job (oh, wait...) in order to make sure … [Read more...] about Flexible Targeting on the Google Display Network
Massive Update to Google Display Network
Yesterday Google announced that they are rolling out a new Display Network tab on their interface. Over the next few weeks this tab will become available in your account and, if you’re in the interface everyday like we are here at PPC Hero, YOUR LIFE WILL BE FOREVER CHANGED. The all caps may seem like a bit much, but this is really and truly all-caps level news. The Display … [Read more...] about Massive Update to Google Display Network
