People make mistakes, it happens. Until we can create perfect automation for everything revolving around PPC, there’s bound to be some hiccups along the way to PPC Nirvana. However, fear not, because many PPC trailblazers have made the same mistakes. In this whitepaper, a collaboration between Wordstream and Hanapin Marketing, we'll be sharing six of these errors with you in … [Read more...] about 6 Hidden Mistakes Killing Your PPC Campaigns – New Whitepaper!
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Remarketing And Implementing Remarketing Code
Remarketing helps you reach people who have previously visited your website. When people leave your website without taking a specific action (such as making a purchase or filling out a form), remarketing helps you reconnect with them by showing relevant ads as they browse the web, use mobile apps or use a search engine. You can even show these previous visitors ads that are … [Read more...] about Remarketing And Implementing Remarketing Code
5 Tips For PPC Success in the Health & Supplement Vertical
Series week continues as we assess PPC management across different industries. Yesterday, Kristina covered the Tourism and Travel industry. Today, Cassie will be discussing the Health and Supplement Industry. The Health and Supplements vertical for PPC is complex as it is heavily regulated with strict editorial constraints. The ad copy must be informative. However, you are … [Read more...] about 5 Tips For PPC Success in the Health & Supplement Vertical
How To Run PPC Accounts in the Cutthroat Healthcare Vertical
Series week continues as we assess PPC management across different industries. Yesterday Rachael covered PPC for the IT and Technology industry. Today, Kevin covers the healthcare industry, and specifically business-to-business. One of the unique components of the healthcare industry, is that it’s one of the responsibilities of our (at least for American readers) Federal … [Read more...] about How To Run PPC Accounts in the Cutthroat Healthcare Vertical
PPC Tips For The Software and Technology Industry
Series week continues as we assess PPC management across different industries. Today, Rachael dives into PPC for the IT and Technology industry. In case you missed it, yesterday Matt discussed PPC for the legal space. The software and IT industry can be challenging in the PPC advertising space. Not only is your audience typically comprised of tech and internet savvy people, … [Read more...] about PPC Tips For The Software and Technology Industry
The Ultimate Guide to Google Analytics – Part 1: Administration Settings and Configuration
Google Analytics Settings Google Analytics is vital to gaining business insights about your website. The most important takeaway is that your analytics can unquestionably lead your business to better decisions. Out of the box, Google Analytics is tremendously powerful. When you take the time and dedicate the business resources to the customization of Google Analytics the … [Read more...] about The Ultimate Guide to Google Analytics – Part 1: Administration Settings and Configuration
Audit Your PPC Account in 20 Minutes Using AdWords Segments
PPC accounts can be complex and typically contain various layers of networks, targeting, devices, locations, settings and much more. As your account grows, the opportunity for wasted spend and/or unseen opportunities for growth increases. Performing regular PPC account audits can help you stay on top of these findings and in the end, save you money. However, a full-blown audit … [Read more...] about Audit Your PPC Account in 20 Minutes Using AdWords Segments
Tips for Getting Results with an Inherited PPC Account
I’ve been assigned to a series of new clients recently as we shepherd them through their first 90 days with Hanapin. Additionally, I have been auditing accounts for prospects through our pre-sales process. In every instance, the accounts are pre-existing and have or would become an ‘inherited account’ situation. These accounts are currently not meeting goals and have a previous … [Read more...] about Tips for Getting Results with an Inherited PPC Account
Morning Clicks: Departure of Pay-Per-Click, Year’s Top Brands, and More
Morning Clicks is your mid-week roundup of digital advertising news and notes. We're your one-stop shop for the most relevant and important news in the PPC world. Grab your cup of joe and come see us every Wednesday morning. Make a pricing change to an item on your website, and have that change automatically reflected in your shopping campaigns. [Inside … [Read more...] about Morning Clicks: Departure of Pay-Per-Click, Year’s Top Brands, and More
Ranking The AdWords Shared Library Features
The AdWords Shared Library isn’t the sexiest feature, but it does provide valuable options that can make account management more efficient. In this post I’ll give a description of each of the seven sections while also ranking from most valuable to least. As with any feature, make sure it is right for you and doesn’t interfere with your account goals. 1) Audiences Being … [Read more...] about Ranking The AdWords Shared Library Features
Consider The Creative Process of Your PPC Program
How are you going to manage your creative process? Ultimately, potential customers are interacting with your creative assets. Response is directly tied to how deep this interaction is. How are you going to manage your creative process? This important question must be considered, answered, and decisively acted upon in order to have a successful paid search … [Read more...] about Consider The Creative Process of Your PPC Program
Day-to-Day PPC Management: What to Ask Your Key Stakeholders and Vendors
Question #1: How do I measure performance? We’ve addressed setting goals and funding our program. Now the question must turn to “How do I measure performance?” 3 popular ways to measure PPC performance are: Platform Interfaces: All ad platforms provide a wealth of information. Traffic metrics such as cost, clicks, impressions, ad position, and cost per click can be … [Read more...] about Day-to-Day PPC Management: What to Ask Your Key Stakeholders and Vendors
