This week on PPC Hero, we're all about the practical application of PPC know-how to solve major mysteries plaguing your account's performance. Today, I'm going to share with a you a few pointers on how to troubleshoot where your bad leads may be coming from. With a little bit of time, effort, and ongoing vigilance you can keep your leads squeaky clean with these tips. 1) Have … [Read more...] about 3 Tips to Troubleshoot Your Lead Quality
Search Results for: display network
New Target ROAS Bidding In AdWords
Just in time for holiday season Google announces the roll-out of Target ROAS (Return On Ad Spend) bidding in AdWords. This recent release is part of the flexible bidding strategies suite and ongoing initiatives to improve real-time bidding in AdWords. Target ROAS bidding will be rolling out across all accounts over the coming weeks. As all the good little digital marketing … [Read more...] about New Target ROAS Bidding In AdWords
Case Study: 78% Lower CPAs With Dynamic Remarketing
In the final part of our September 'dynamic' series we're going to look at dynamic remarketing and how it has fared for us so far. We've already looked at Dynamic Search Ads, Dynamic Keyword Insertion, Using AdWords Scripts, and Bing's Dynamic Parameters. ----- Back in August we took a dive into some of the most recent feature changes in Google AdWords. The one that most … [Read more...] about Case Study: 78% Lower CPAs With Dynamic Remarketing
PPC Reality Vs. PPC Theater
Disclosure: The idea for this post from Chiefmartec.com who gave a great argument against big fancy dashboards that pump data into your brain and for strategic data that helps you make good choices. I see this type of PPC Theater when looking at reports from other agencies, when trying to peel back data I am sent from clients and even internally, at times, when we are talking … [Read more...] about PPC Reality Vs. PPC Theater
What to Make of View-through Conversions
View-through conversions have been around for nearly four years in AdWords. In paid search land, that’s close to an eternity. But it still seems to me that people don’t really know what to do about them. We’ve talked about them and their slippery attribution in the past, and today I’d like to spend even more time diving into VTCs and how they should affect the ways in which … [Read more...] about What to Make of View-through Conversions
6 Cool New Advertising Options In Google AdWords
It seems like it's been a crazy few weeks at the Googleplex with the amount of new features that have been added into AdWords. We're going to take a quick look into 6 of the different features available that you might not have heard of and want to get set up in your account. RLSA - Remarketing Lists for Search Ads What is it? RLSA stands for Remarketing Lists for Search … [Read more...] about 6 Cool New Advertising Options In Google AdWords
The One Hour Placement Report
There is an enormous amount of information in a placement report - some may even say an overwhelming amount of information. I’ve known some overzealous individuals who have spent full days on a single placement report, emerging on the other side bleary eyed with an enormous list of sites to exclude and a deep understanding of the weird sites that have opted into the GDN. … [Read more...] about The One Hour Placement Report
Does Remarketing Work, Or Is It Just Annoying?
Remarketing is, hands down, one of the most powerful tools available to us in PPC. So it can be a little surprising when we get asked "Does Remarketing really work, or is it just annoying your potential customers?" That doesn't mean that it's a stupid question though - just one that us long-time account managers might take for granted. So with that in mind, today we're going to … [Read more...] about Does Remarketing Work, Or Is It Just Annoying?
6 Quick Metrics For Empowering The CMO
Account Managers don’t always see behind the curtain to the CMO controlling their budget and helping set their goals. But they can arm their contact/boss and the CMO of the client/company with metrics to help them set priorities, budgets and the targets which they will be measured against. One common mistake that account managers make is only focusing on lagging indicators of … [Read more...] about 6 Quick Metrics For Empowering The CMO
Upcoming PPC Hero Webinars
We're always creating more and more content to help all of the search marketers out there (and ourselves) become better PPC Heroes, and some of our most popular features are our webinars. It's just one of the many things we do to be the best PPC agency we can possibly be, and to help our readers be the best PPC managers they can possibly be. Below is a running, continuously … [Read more...] about Upcoming PPC Hero Webinars
What PPC Certifications Should Really Be Testing For
PPC Certifications have been a hot topic as of late. One of the most popular posts on PPC hero is about Google’s Fundamentals Exam. I also receive a lot of questions about the best certification programs during webinars and at conferences. (MarketMotive is the non-Google PPC Certification, ipassexam is a great one for preparing for Google Certifications and I liked the most … [Read more...] about What PPC Certifications Should Really Be Testing For
What One Million Dollars In Spend Has Taught Us About Enhanced Campaigns
Enhanced campaigns are as bad as we feared. Hanapin has migrated many of the accounts under their management and have found that performance is typically slipping; and sometimes it is even cliff diving. This post analyzes ~$1 million dollars of that ad spend pre and post enhanced campaigns (ECs) and uncovers where performance has dipped, how spend allocation has changed (due … [Read more...] about What One Million Dollars In Spend Has Taught Us About Enhanced Campaigns
