There’s money to be had on the Internet and we want all of it. In this month’s series, PPC Hero will be talking about ways to grow your account to increase its reach while maximizing profits. We can’t have it all, but we can try and try to get ever more of it. -- What if your brand and Gangnam Style could become one? No I'm not talking about some sort of k-pop extravaganza … [Read more...] about Grow Your Account With YouTube Advertising
Search Results for: display network
The Total Guide to Product Listing Ads: Part 4, How to optimize your PLA campaign in AdWords
You’ve asked for it, and here it is: The Total Guide To Product Listing Ads. We have a feeling this product will continue to expand and get cool, new features since it’s doing so well for our eCommerce accounts. But, there is so little information out there about how to set these up and make them work for you right now. We took it upon ourselves to put everything we know about … [Read more...] about The Total Guide to Product Listing Ads: Part 4, How to optimize your PLA campaign in AdWords
Acquisio Wins Search Marketing Madness!
Congratulations to Acquisio for winning this year's search marketing madness! In a hotly contested final round, they bested Search Engine Land to claim the top prize. After a run through the PPC Software Regional, Acquisio beat Andrew Goodman in the final four on its way to the crown. Here's a quick blurb about Acquisio from their website: The world’s leading Performance … [Read more...] about Acquisio Wins Search Marketing Madness!
The Total Guide to Google Shopping Ads: Part 2, How to Set Up Your Shopping Campaign
You've asked for it, and here it is: The Total Guide To Shopping Ads. We took it upon ourselves to put everything we know about Shopping campaigns into one, six part guide. We'll be posting twice a week until all six parts are posted, so keep your eyes peeled! Part 1: Setting Up Your Data Feed Part 2: How to Set Up Your Shopping Campaign Part 3: How To Optimize Your PLA … [Read more...] about The Total Guide to Google Shopping Ads: Part 2, How to Set Up Your Shopping Campaign
Search Marketing Madness Final Four Announced!
Regional champs have been named in this year's search marketing madness. Before the intense rivalries can heat up, we want to take a moment to congratulate each of the winners! PPC Software Regional Champ Acquisio From their website: The world’s leading Performance Media Platform, Acquisio helps marketers buy, track, manage, optimize, and report on media across all … [Read more...] about Search Marketing Madness Final Four Announced!
Heroview: An In-depth Look At Remarketing
On last week's Heroview we had Cassie Oumedian (@Cass_Oumedian) on to chat in-depth about remarketing. Cassie is an Account Manager with Hanapin Marketing with over four years of online marketing experience combined with a background of ten years of traditional marketing. Cassie has worked with a variety of business-to-business and business-to-consumer verticals in ecommerce … [Read more...] about Heroview: An In-depth Look At Remarketing
Starting PPC For eCommerce Sites: A Beginner’s Handbook Part 3 (Final)
You’ve come up with the perfect eCommerce site. Maybe you got in on a great wholesale deal for miniature furniture for dollhouses. Maybe you spin your own yarn out of your angora bunny’s hair and it’s selling like proverbial hot cakes. But, you seem to have reached your limit for growth through the marketing channels (or lack thereof) you’re already using. Someone or … [Read more...] about Starting PPC For eCommerce Sites: A Beginner’s Handbook Part 3 (Final)
AdWords Editor 10.0.1 Is Here and it Supports Enhanced Campaigns
If you've been following any of the discussions we've been having on PPC Hero or our webinars concerning Google's new Enhanced Campaigns, you might have heard me saying that I was waiting for the new version of AdWords Editor before I even attempt to 'enhance' most of my campaigns. Well ladies and gentlemen, that day has arrived! AdWords Editor 10.0.1 is finally … [Read more...] about AdWords Editor 10.0.1 Is Here and it Supports Enhanced Campaigns
Fact Checking Google: Tablet and Computers Are Not the Same!
As many of you are probably aware by now, Google's new enhanced campaigns are talk of the town in the PPC industry. For those of you who sat in on Google's introductory Webinar last week, you'll remember how they rather brashly asserted that the reason they are allowing you to adjust your bids on mobile but not for tablets is that computers and tablet are 'essentially the same … [Read more...] about Fact Checking Google: Tablet and Computers Are Not the Same!
Yahoo! to Start Partnering with Google on Contextual Targeting
Man, it's been a crazy week in PPC. And it keeps getting crazier. Yesterday Yahoo! announced that they're adding Google as an ad partner for contextually targeted ads on the display network. They say that they agreement is "global" and "non-exclusive" and that it includes placements on "various Yahoo! properties" along with "certain co-branded sites." According to the Wall … [Read more...] about Yahoo! to Start Partnering with Google on Contextual Targeting
Ultimate Guide to Acronyms and Terminology is Now Live!
The world of PPC is loaded with jargon. Coping with the huge amount of acronyms and terms that sound a little bit like one another but mean completely different things (the display network and a display URL even have the same word in them, but they're SO different, you guys) can be a Herculean task. These terms are old hat to long time readers of PPC, but for those just … [Read more...] about Ultimate Guide to Acronyms and Terminology is Now Live!
I Dare You to Try Out the DCO
For this Month’s Series, we’re going to be talking about new and exciting things that you can test within the wonderful world of PPC. Take your accounts to the next level with some of these new techniques or tools. I get it; it’s terrifying. Our accounts are our babies. We dote on them, check them obsessively, think about them when we wake up in the morning. We like to … [Read more...] about I Dare You to Try Out the DCO
