Google released multiple important changes to their location targeting this week. You should take note of them, as they’re good changes. In a rapid fire set of blog posts (six minutes apart, Google? Are you trying to make us all look bad?), the Internet-leader of Internet Leading introduced the changes, which are below: The wording on your settings page is going to look … [Read more...] about Location Targeting Overhaul in Google
Search Results for: display network
9 PPC Tasks for a 10% Boost in 10 Minutes
PPC optimization hyperbole? Could be. But for me, any one of the following ppc tasks can take me a mere 10 minutes and have produced a 10%+ bump in performance. The spirit of this post is not to convince you these can be done in 10 minutes, though. So please give me some space here to make the greater point. That point being that it doesn’t always have to take hours of work to … [Read more...] about 9 PPC Tasks for a 10% Boost in 10 Minutes
How Pinteresting Is Your Brand?
This is the first installment of our Reach Expansion Final Four series for this month. For the purpose of today’s post, we will discuss why you should consider utilizing Pinterest as a way to increase traffic and sales. Since its founding in March 2010, Pinterest has captured the attention of many individuals across the web. Featuring a clean interface and personalized … [Read more...] about How Pinteresting Is Your Brand?
Google Connects Marketing Across the Ages
Google has recently released a re-imagining of classic ad campaigns through the lens of marketing on the Display Network. They’ve reassembled the creative teams responsible for much ballyhooed ads for Coke, Avis, Alka-Seltzer and Volvo, and while the new campaigns sometimes stretch the capabilities of the Display Network to points beyond mere SEM’ers capabilities (display ads … [Read more...] about Google Connects Marketing Across the Ages
Are Facebook Leads Less Valuable Than Google Leads?
At Hanapin, we encourage our clients to test out many different advertising platforms to see which work best for their business. From my experience, one of the hardest platforms to get clients to buy in to is Facebook. Even though Facebook continues to enhance and improve their advertising program, announcing even more changes this week, there's the perception that Facebook is … [Read more...] about Are Facebook Leads Less Valuable Than Google Leads?
Interview with Joseph Kerschbaum
Today we would like to share an interview with Joseph Kerschbaum, Vice President of Clix Marketing. Joseph has been working in the SEM industry since 2006, and is one of the industry's foremost PPC experts. Enjoy the video below and learn more about Joseph and his thoughts on PPC, the Display Network, and Landing … [Read more...] about Interview with Joseph Kerschbaum
Using Image Search Ads in Google
If you’re relatively new to PPC advertising, Google’s image search ads may have flown under your radar. What are image search ads, you may be asking? Image search ads are ads that include both text and an inline image, appearing only on Google image search results pages. Don’t confuse these with image ads, which are graphical ads that show on Google’s Display Network. Here’s … [Read more...] about Using Image Search Ads in Google
Elite SEM Extreme Segmentation through Proprietary Bid & Campaign Management Tool
Developing a great account structure is the key to getting off on the right foot in the PPC game. The first layer of a PPC account is the campaign level. Google suggests mimicking the structure (or “sitemap”) of your site into an AdWords campaign which I highly agree with as this will be the foundation for your reporting as well. However, I believe in something called EXTREME … [Read more...] about Elite SEM Extreme Segmentation through Proprietary Bid & Campaign Management Tool
Interview with Crystal Anderson from SEER Interactive
This week we had the pleasure of an interview with Crystal Anderson. Crystal spearheads the Paid Search division at Seer Interactive, and will be sharing her expertise in Advanced Mobile PPC at Hero Conf. PPC Hero: Crystal, thank you for interviewing with us. Crystal: Thank you so much for having me! PPC Hero: To begin with, how did you get your start in PPC? Crystal: I … [Read more...] about Interview with Crystal Anderson from SEER Interactive
Google Privacy Policy & PPC
Once in a while, Google makes an appearance in the news and dominates the blogs with half angry and half praiseworthy articles. Last week, Google publicly announced it's new privacy policy, which will roll out in March, and though some people were angry about it, everyone has come to terms with it by now. Really, it's nothing new. Google will now basically combine all of its … [Read more...] about Google Privacy Policy & PPC
Best WTQ’s from 2011 – Plus Some Negative Keyword Tips!
Twenty eleven brought us some strange, sometimes shocking, usually funny search queries. The whole Hanapin office had a great time mining our reports to bring you these gems. We had some great WTQ post tributes to icons such as Justin Beiber, J.T., and Wayne & Garth during 2011; but for this month’s What the Query, I wanted to bring you a list of our top 15 search queries … [Read more...] about Best WTQ’s from 2011 – Plus Some Negative Keyword Tips!
Analytics Regular Expression Characters
Regular expressions can seem like a foreign language, but once you know how they work you won't know how you ever used Google Analytics without them . This post will help you understand how each of the regular expressions function and includes examples of how they can be used for your account. What is does: Turns the character following the backslash into plain text. How it … [Read more...] about Analytics Regular Expression Characters
