With as many tasks as PPC account managers are required to balance on their plates, the addition of AdWords Campaign Experiments (ACE) to the AdWords interface in 2010 was welcomed with open arms from many. This feature allows account managers to determine testing parameters and apply them to a given campaign’s elements in order to optimize performance in a controlled and … [Read more...] about Easier with Editor: AdWords Campaign Experiments
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Shorten Your Sales Cycle with PPC After the Conversion
For most, PPC is an invaluable way to drive low cost leads and/or ecommerce sales. But with its precise targeting capabilities, PPC is also an amazing way to stay in front of these leads and customers to increase closing rates, reduce sales cycle time, and maximize up/cross-sales. So don’t limit your PPC efforts to the first conversion or sale. Use it help your prospects and … [Read more...] about Shorten Your Sales Cycle with PPC After the Conversion
Information Architecture For Your PPC Account – By Hero Conf Speaker Shawn Livengood
This week we had the pleasure of hearing from Shawn Livengood, Online Marketing Manager at BuildASign.com and author of the blog PPC Without Pity. Shawn will be speaking about Account Structure at Hero Conf (April 16-17, 2012, Indianapolis, IN). In the following article, Shawn discusses how his degree in Information Architecture has helped him in PPC Management. Remember if … [Read more...] about Information Architecture For Your PPC Account – By Hero Conf Speaker Shawn Livengood
145 PPC Must-Do’s for 2012
Squeeze every drop of PPC goodness out of 2012 with these 145 pay per click tips, tricks, and must-do’s! (You can download the entire list at the bottom of this page.) 1. Next year mobile will outpace desktop search queries. Get creating, testing, and optimizing mobile landing pages and campaigns. https://www.google.com/sites/help/intl/en/mobile-landing-pages/mlpb.html 2. Do … [Read more...] about 145 PPC Must-Do’s for 2012
Matt Lawson to Speak at Hero Conf
We are proud to have Matt Lawson, Vice President of Marketing at Marin Software, as a recently confirmed Hero Conf 2012 speaker. Register for Hero Conf by the 16th of January, and we will send you a free Display Network white paper, “Navigating the Google Display Network: How to Succeed and Gain Conversions” (limited to the first 25). Hero Conf is a paid search conference on … [Read more...] about Matt Lawson to Speak at Hero Conf
Hero Conf Speaker Interview with Jeff Allen
We had the opportunity to interview Jeff Allen, who will be speaking about Advanced Mobile PPC at Hero Conf 2012, on his thoughts about Mobile PPC. With 11 years of Internet Marketing experience, Jeff Allen is currently an Account Executive here at Hanapin Marketing. If you would like to hear more about Mobile PPC from Jeff and others at Hero Conf, you can register or visit … [Read more...] about Hero Conf Speaker Interview with Jeff Allen
4 PPC Misconceptions of AdWords Keywords
Have you ever gone on thinking something was correct, telling it to others, only to realize later that what you whole-heartedly believed in well, wasn't. Like when I would sing along with Bill Withers "Give Me the Beach Boys" or purchased the Reading (pronounced reeding) railroad in Monopoly. I've come across a lot of situations like this in PPC, where I had misconceptions … [Read more...] about 4 PPC Misconceptions of AdWords Keywords
The Wizards of Paid Search
Join the Wizards of Paid Search in Indianapolis, IN on April 16-17, 2012. at Hero Conf. Sign up for Hero Conf by January 16, and receive a free white paper on how to succeed on the Display Network! This offer is limited to the first 25 people, so reserve your spot quickly! Hero Conf announced an exciting agenda last month filled with interesting paid search topics led by … [Read more...] about The Wizards of Paid Search
Impossible PPC Feats of Strength #1
Reducing CPL and spend at the same time is easy. Keep the best performing keywords running and start pausing the lower performers until you’ve eliminated enough projected spend. Increasing spend while not having to worry about CPL is easy, and fun. Add keywords, increase bids, pause ads with lower CTR, etc. But if you can increase spend AND reduce CPL you’re in the elite … [Read more...] about Impossible PPC Feats of Strength #1
Baseball and PPC – Know Your Cleanup Hitter
I love the game of baseball. There’s a reason it’s America’s pastime. It’s the perfect blend of individual effort and teamwork. I only played baseball for a few years but I have so many fond memories of those playing days and even more from my time as a fan since then. My team is the Chicago Cubs. No reasonable person should root for a team that brings him or her so much … [Read more...] about Baseball and PPC – Know Your Cleanup Hitter
How to Manage a Lead Gen PPC Account with No Conversion Tracking
The crew here at PPC Hero was fielding quite a few questions in the last few months regarding how to manage in crisis situations. Specifically, our readers wanted to know how to manage a PPC account when conversion tracking fails. We tackled that issue and several others in a series on tricky account problems in October. Earlier this month, I wrote about how to test your … [Read more...] about How to Manage a Lead Gen PPC Account with No Conversion Tracking
5 Questions You Need To Answer About Your PPC Account Using MCF
Multi-channel funnels give PPC managers the opportunity to better understand the role PPC plays in the conversion process. If you haven't started looking into multi-channel reports for your account, it's time to start. Below are 5 questions you need to answer to better understand your pay per click advertising. 1. How much does PPC interact with other marketing channels? Why … [Read more...] about 5 Questions You Need To Answer About Your PPC Account Using MCF
