This is part 4 of our week-long series on starting an AdWords account from scratch. The series will walk you though each step of the process, from creating your initial keyword list to activating your campaigns. Give us 5 days and we’ll teach you how to start you very own AdWords account! You are almost at the end of the Yellow Brick Road and will soon be able to see the Great … [Read more...] about The End of The Yellow Brick Road – Getting Your AdWords Account Up & Running
Search Results for: display network
Ad Writing Tips for a New Account
Welcome to part 3 of our series ‘Starting an AdWords Account From Scratch.’ In this article, we’ll be covering ad writing. Your ad groups won’t start triggering impressions until you have at least one active ad running. Read on for best practices and writing ideas. The Importance of Great Ads: Thorough keyword research and a tightly knit structure will be useless without … [Read more...] about Ad Writing Tips for a New Account
PPC Campaign Structure Basics & Best Practices
This is part 2 of our week-long series on starting an AdWords account from scratch. The series will walk you though each step of the process, from creating your initial keyword list to activating your campaigns. Give us 5 days and we’ll teach you how to start you very own AdWords account! Ready to start filling your designer handbags with the millions of dollars made from the … [Read more...] about PPC Campaign Structure Basics & Best Practices
Our Greatest Hits for July 2011
The page views have spoken! Below we have gathered PPC Hero’s most visited, and hopefully most valuable articles from July. Whether you’re a new or long-time subscriber, you may have missed these insightful and helpful PPC management tips. Enjoy! Our top honors this month go to PPC Hero himself! In this day and age, everything wants to be “the ultimate” – the ultimate … [Read more...] about Our Greatest Hits for July 2011
5 AdWords PPC Areas I ‘Take With a Grain of Salt’
I’ve noticed a lot of PPC discussions lately where ‘take it with a grain of salt’ seems to be the answer. As search engines continue to expand ideas and opportunities for PPC marketers to use, it’s important that we realize, not everything is going to work the best and sometimes there’s no real way around an issue other than to get down to the nitty-gritty fundamentals. The … [Read more...] about 5 AdWords PPC Areas I ‘Take With a Grain of Salt’
New in AdWords: Top vs. Side Ad Performance Segmentation
Yesterday, Felicia wrote about a game-changing announcement from Google about the reintroduction of keywords in Display Network campaigns. And today brings another curveball from Google: “Top vs. side” report segmentation. Like Roy Halladay, this curveball sounds like it has the potential to be one of the most effective changes to AdWords in awhile. “Top vs. side” ad … [Read more...] about New in AdWords: Top vs. Side Ad Performance Segmentation
AdWords CPA Bidding Basics and Best Practices
The topic for this blog post came directly from one of our readers! Thanks to Dan McMillan who wrote in wanting to know more about CPA Bidding and best practices for implementing it in his account. Well we at PPC Hero write for you, our readers, so read on to learn more about CPA bidding and how to make it work for you. Intro To CPA Bidding The focus on conversions (Conversion … [Read more...] about AdWords CPA Bidding Basics and Best Practices
Understanding Relative CTR
I was editing my column layout in AdWords earlier this month in search of my impression share metrics, when I happened across a new little option called relative CTR. I struggled to find any information on this, as Google didn’t write about it in their blog until June 14th, but they now have a helpful article available about the new performance bundle. Google says they … [Read more...] about Understanding Relative CTR
EXCELlent Series: Making Excel Subtotals Work For You
This week, we have been discussing a few of the ways in which Excel, that terrible and wonderful entity which tends to find its way into every search marketer’s daily life, can be harnessed to help you boost PPC performance. On Tuesday, Jessica C expanded on her list of Excel Tips for PPC Managers. Yesterday Bethany described how to use Excel to project PPC account … [Read more...] about EXCELlent Series: Making Excel Subtotals Work For You
Heroview – Generating Leads with Matt Umbro
As the founder of #ppcchat, PPC expert Matt Umbro (@Matt_Umbro) is already well-known on Twitter. That is one reason why we felt so lucky to have him as our guest for the second live #Heroview – real-time discussions with industry experts via Twitter. Our Heroview with Matt talked mainly about lead generation and lead metrics. Check out the transcript of the conversion … [Read more...] about Heroview – Generating Leads with Matt Umbro
Heroview – Analyzing Ad Strategy With Tom Demers
As Co-founder/Director of MeasuredSEM and former Director of Marketing with Wordstream, Tom Demers (@TomDemers) is one of those PPC experts that many PPC marketers want to talk to. That’s why we chose him to participate in our first-ever live #Heroview – real-time discussions with industry experts via Twitter. There are many SEM experts we at Hanapin Marketing want to meet and … [Read more...] about Heroview – Analyzing Ad Strategy With Tom Demers
Hello, AdWords Topic Targeting!
As you wander through your AdWords account, you may come across an interesting option you haven’t noticed before in the drop-down menu that allows you to add/remove tabs from the interface’s main navigational screen. What’s that last option? It’s the topics tab! And if display advertising has a significant role in your PPC advertising strategy, you’re probably going to want to … [Read more...] about Hello, AdWords Topic Targeting!