We have had Interest Category Marketing, a display network targeting feature that is still in beta, available in some accounts for a while, but this month I began using it and thought I’d share a few of the initial observations I’ve got, as well as the good news and the cautions I’ve found. First, we should discuss the way Interest Category marketing works. It’s expected that … [Read more...] about AdWords Interest Category Marketing: Initial Observations
Search Results for: display network
Do You Make These Common Mistakes While Managing Your AdWords Campaign?
We all make mistakes. Fortunately enough, in the real life they are easy to identify and because of that you can learn not to make them again. On the internet that's not always the case. When you make a mistake on the internet (while managing an AdWords campaign for example), then you usually don't even realize it. Therefore you can't avoid making a similar mistake in the … [Read more...] about Do You Make These Common Mistakes While Managing Your AdWords Campaign?
PPC News Roundup for November 5, 2010
Have you ever clicked on a PPC ad that was exactly what you were looking for only to be taken to a webpage so full of clutter that you couldn’t find the information the ad promised? This is a common problem in PPC advertising where the landing page doesn’t take customers where the ad suggested it would. Michael Mostert has written a post on adCenter Blog about the importance of … [Read more...] about PPC News Roundup for November 5, 2010
Our Greatest Hits for October 2010
The page views have spoken! Below we have gathered PPC Hero’s four most visited, and hopefully most valuable articles from October. Whether you’re a new or long-time subscriber, you may have missed these insightful and helpful PPC management tips. Bethany sweeps the first place spot for most trafficked October blog with her post: Yahoo! To Microsoft Transition Survival … [Read more...] about Our Greatest Hits for October 2010
The PPC Audit: Rewards for a Critical Eye
You might be a small business owner, new to search engine marketing, and questioning the effectiveness of your initial PPC account structure. On the other hand, you could be an experienced PPC professional needing a new perspective on an established account. Without a doubt, the needs of these two PPC extremes may be entirely opposite. The PPC beginner could simply need … [Read more...] about The PPC Audit: Rewards for a Critical Eye
Three Things Google Doesn’t Want You to Know About Quality Score
As most online advertisers know, Quality Score is a key determinant in how high your ad appears in Google search results. A high Quality Score (say between 7 and 10) will push up your ad, while a low Quality Score (say between 1 and 4) will bring it down—or prevent it from showing at all, unless you raise your bid. Your exact ad position is determined by both your Quality Score … [Read more...] about Three Things Google Doesn’t Want You to Know About Quality Score
Wondering Where Your Adwords Reports Went?
If you’re like me you had taken the time at some point in the past to set up report templates that run automatically. So if you are wondering where some of them have gone, read on! Google has updated their reports so the Account, Campaign, and Ad Group data is available through the Campaigns tab only. Yep, that is right…you have to make all new templates, but don’t fret, it’s … [Read more...] about Wondering Where Your Adwords Reports Went?
PPC News Roundup for August 20, 2010
If you’ve ever needed help targeting websites for your Display Network campaigns the Google DoubeClick Ad Planner can help target your key demographics. A new feature of this tool is the ability to export your findings directly to AdWords; making creating your newly focused campaigns easier than ever. The Google Agency Ad Solutions Blog provides a great video tutorial on how to … [Read more...] about PPC News Roundup for August 20, 2010
Align your bids with your CPA within 5 minutes using AdWords Editor and Excel
That’s right, changing your bids isn’t something you want to spend a lot of time on, and if your goal is to reach a certain CPA (or CPL, CPS, CPO, etc.) it doesn’t have to take you much more than a couple of minutes, even for large accounts. But before giving you the theory and step by step instructions, there are a few things we should agree on about the kind of bid … [Read more...] about Align your bids with your CPA within 5 minutes using AdWords Editor and Excel
PPC News Roundup for August 13, 2010
Have you been using the updated keyword tool in AdWords? I haven’t, but that’s about to change. Truthfully, I enjoy the simplicity of the previous version and always found myself clicking the “previous interface” link rather than giving the new tool a legitimate shot at winning me over. This week Google announced the new keyword tool is exiting Beta and they shed some light on … [Read more...] about PPC News Roundup for August 13, 2010
Better PPC Management Using Adwords Interface Segments
The Google Adwords interface continues to become more and more user friendly. There is a section on the light grey bar under the main tabs within your account called Segment, and within that section there are multiple report views that can help you manage your accounts more effectively. Network Levels where you can see this segment: Campaign Ad Group The information you … [Read more...] about Better PPC Management Using Adwords Interface Segments
PPC Hero Guides
We have put together a collection of PPC Hero Guides to help you better understand pay per click management along with several tips for success. Interested in learning more? Check out our most popular articles for even more PPC information. Looking for additional expertise? The Hanapin Marketing team is happy to work with you to improve your results. Contact us, we would love … [Read more...] about PPC Hero Guides
