Software as a Service (SaaS) companies know the importance of running ads to get trial signups, demos, and paid subscriptions. Despite this, most of them reserve their ad budgets for LinkedIn and Google. Meta is usually an afterthought when, in fact, it should be one of the primary repositories of budget. Some top SaaS companies, like Hubspot, Stripe, and Adobe, take Meta … [Read more...] about How to Run Effective Meta Ads for Software as a Service (Saas)
Search Results for: display network
Reducing Your Dependency on Google Traffic – Part I: Social Search
After decades at the top, seismic transformations to the way the internet is accessed means Google's position as the gatekeeper of the internet is looking increasingly vulnerable. In this comprehensive study Ann Stanley, CEO of Anicca Digital, explores the ways you can expect some of these changes to affect your site traffic, and how you can pre-emptively adapt to reduce their … [Read more...] about Reducing Your Dependency on Google Traffic – Part I: Social Search
Ultimate Guide to Product Data Feed Management
From the early days of simple online catalogs to today's dynamic, data-driven shopping experiences, the e-commerce landscape has seen a monumental shift, driven by advances in technology and changes in consumer behavior. This transformation has not only expanded the reach of retailers but also heightened the competition and complexity of selling online. Overview of the … [Read more...] about Ultimate Guide to Product Data Feed Management
The Ultimate Guide to Click Fraud – How to Detect Click Fraud.
Click fraud involves deceptive practices that affect campaign integrity and efficiency of digital marketing campaigns. It presents a significant challenge to online advertisers. Click fraud occurs when an individual, script, or program maliciously clicks on an online advertisement without any genuine interest in the offer behind the click. This deceptive practice … [Read more...] about The Ultimate Guide to Click Fraud – How to Detect Click Fraud.
Google ad safety report 2023: Google blocked 5.5 billion ads last year
Google Ads annual safety report reveals year-on-year rise in scams and fraud; growth in generative AI enforcement against malicious advertising Google Ads have released their 2023 Safety Report and it makes for interesting reading. Well, it makes for reading. The tl;dr headline takeaways are all in the areas you'd expect: This last one, while perhaps not as sexy (to … [Read more...] about Google ad safety report 2023: Google blocked 5.5 billion ads last year
Navigating the Paradigm Shift from Keywords to Conversations in Paid Media
Traditional approaches to paid media, centered around extensive keyword lists and granular optimizations, are undergoing a significant transformation. The rise of AI-driven technologies and changing consumer behaviors are driving a paradigm shift from keywords to conversations. In a recent discussion I had with Kyle Johnson several key insights emerged regarding this shift … [Read more...] about Navigating the Paradigm Shift from Keywords to Conversations in Paid Media
5 Ways to Make the Best of the Five Latest Google Ads Features
With technology’s growing influence over trade, PPC marketing has become one of the biggest trends in business. While it has been used extensively in today's time due to the pandemic shifting most business operations online, PPC marketing's history dates back to early 2000 when Google launched the initiative AdWords. Google's advertising platform has evolved over the … [Read more...] about 5 Ways to Make the Best of the Five Latest Google Ads Features
7 Simple Tips For Creating Instagram Story Ads That Convert
Instagram stories drive a ton of engagement. People see them at the top of the feed as soon as they log in, and users want to check them out before they vanish in 24 hours. You can certainly reach a lot of people by just publishing organic stories – in fact, a third of the most viewed stories are from businesses. But to scale your organic presence, you need to turn to … [Read more...] about 7 Simple Tips For Creating Instagram Story Ads That Convert
Five Lead Magnets that Complement Paid Traffic
If you are using ads to generate sales for a course or any other product, that costs more than $100, a lead magnet should be part of the funnel. As your conversion rates will be higher when you take the time to nurture the lead and build trust before pitching your product. There are so many types of lead magnets out there that it can be hard to decide the best one for … [Read more...] about Five Lead Magnets that Complement Paid Traffic
How to Claim a Refund on Google Ads for Invalid Clicks
Check out PPC Hero’s Ultimate Guide to How to Detect Click Fraud Photo by Firmbee.com on Unsplash If you are serious about growing your business in the competitive online world, then you understand the importance of advertising on search engines. You should also be taking advantage of advertising space on social media and other authority websites in your industry, … [Read more...] about How to Claim a Refund on Google Ads for Invalid Clicks
Retail Media Is Paid Search, Right?
TLDR: Yes and no. It’s complicated. Retail media as we know it is a vital component of digital commerce, and definitely has its roots in paid search. However, they are two distinct facets of marketing, each with its own pros and cons, best practices, and impacts on user experience. What is Retail Media and How Does it Compare to Paid Search? Retail media is when … [Read more...] about Retail Media Is Paid Search, Right?
Real-Time Bidding and How it is Transforming Digital Marketing
Real-time bidding (RTB) has been gaining traction as programmatic advertising gains momentum. In fact, most ad tech platforms today have enabled RTB. It is, therefore, important that digital marketers understand what it is and how they can use it to improve their marketing endeavors. To understand RTB, let’s start with exploring the first-generation exchange model. In this … [Read more...] about Real-Time Bidding and How it is Transforming Digital Marketing