Conferences are expensive. We recognize the commitment our attendees make when they decide to attend a Hero Conf event. And understand that sometimes it can be difficult to weigh the cost versus the return on investment. Here at Hanapin Marketing, it's been important to keep our average ticket price at least 20% lower than the average of the largest industry event, while … [Read more...] about Where Does Your Hero Conf Dollar (or Pound) Go?
Search Results for: display network
What Is In-Image Advertising?
As a PPC marketer, I have to admit that most of the initiatives I take on behalf of my clients are usually related to achieving some sort of a direct response. That response may be a lead, a sale, or some other designated action. However, I'm having more conversations that revolve around exposing their brand to a larger audience that they might not be capturing through their … [Read more...] about What Is In-Image Advertising?
Limitations You Need To Be Aware Of Before Applying For Google Ad Grants
If you work for a nonprofit or want to offer your PPC services to help a nonprofit, Google Ad Grants is for you. If your organization qualifies, you can receive $10,000 USD a month...for free! Think of what your organization can do with that money to try and build awareness, collect donations, or try to sign up volunteers. While I will vouch for Google Ad Grants any day, it … [Read more...] about Limitations You Need To Be Aware Of Before Applying For Google Ad Grants
Reddit Advertising: A Beginner’s Guide To The Self-Serve Platform
Started in 2005, Reddit has become known as "The Front page of the Internet," where users share what's new and popular on the web. As the 9th largest website in the US, Reddit is one of the top influential news sources and home to over 600,000 communities aka subreddits. [ad_shortcode] At first glance, Reddit can be daunting and a mess to understand. Mashable sums it nicely … [Read more...] about Reddit Advertising: A Beginner’s Guide To The Self-Serve Platform
The Basics Of Setting Up A Paid Search Campaign
We all have tasks that reside in the Wild West fringes of our calendar, where idealistic intentions cross arms with FOMO. For those that have been asleep for the last couple of years, FOMO is the fear of missing out. When you are a small business owner or just getting started in the world of marketing, that fear of not jumping on the latest trends can result in product … [Read more...] about The Basics Of Setting Up A Paid Search Campaign
How The Zodiac Affects Your PPC Life
Welcome to the PPC Zodiac. This is your guide to the stars and their celestial effects on your everyday choices in paid search and what tools you should be using for optimal PPC domination. From an early age, I was blessed with knowledge of PPC Astrology, which was an utterly useless talent to possess until today. Let me explain how something as ordinary as your birthday guides … [Read more...] about How The Zodiac Affects Your PPC Life
Introducing the Learn with Google Classroom
As our friends at PPC Hero know, the number one priority at Hero Conf events is to ensure that we are meeting our attendees’ expectations. Whether that means providing the most up-to-date content or unique and useful networking experiences, our goal is for each attendee to feel that their time has been well-spent. So when a good chunk of our event reviews say we should push the … [Read more...] about Introducing the Learn with Google Classroom
What The AdWords Sidebar Announcement Means For You
The paid search industry was abuzz on Friday, as news that Google would be removing sidebar ads and adding a fourth paid ad above the organic listings was announced. In addition, up to three ads will continue showing below the organic listings while Shopping ads will remain unaffected (for now). Naturally, paid search specialists were taken by surprise at this announcement … [Read more...] about What The AdWords Sidebar Announcement Means For You
10 Simple Predictions For The Ever-Evolving World Of Pay Per Click In 2016
This year has been a dynamic one in the world of paid search as many platforms have released a number of updates and new features. For most retailers, a new and exciting change was the ability to have a Black Friday and a Cyber Monday structured data as an ad extension. On the other hand, Bing has also made an array of changes to their advertising platform in 2015, with the … [Read more...] about 10 Simple Predictions For The Ever-Evolving World Of Pay Per Click In 2016
The Ultimate Campaign QA Checklist
Quality assurance is a large part of running PPC initiatives. When new campaigns are built for an account, it is of utmost importance to QA. Campaign Settings Ad Rotation If you’re testing ad copy in this campaign(s), please make sure ad rotation is set to rotate indefinitely! Delivery By default, your campaigns will be set to standard delivery. This means that Google … [Read more...] about The Ultimate Campaign QA Checklist
When Should You Create New Campaigns?
There are many reasons why it makes sense to create new campaigns and other times when it is not a good idea. If your account is budget constrained, you may want to consider additional ad groups instead of campaigns. The one exception is you always want different campaigns for different networks. Search, Display and Remarketing have different performance statistics and spending … [Read more...] about When Should You Create New Campaigns?
Understanding The Shift Toward People Based Marketing
Before we all became digitally savvy using multi-devices in an online world, one of the key methods of effective marketing was direct mail. Sending letters, brochures, and pamphlets with your marketing messages directly to consumers’ doors was the norm. The benefit of this form of marketing was that you could ensure the right person was receiving the right message at the right … [Read more...] about Understanding The Shift Toward People Based Marketing