Social advertising has quickly become an integral part of a complete digital marketing strategy. In the recent 2016 edition of The State Of PPC, this sentiment is supported by 65% of brands and 83% of agencies who tout social advertising as the most important aspect of the digital marketing industry over the past 12 months. From Facebook to Twitter, Instagram to Snapchat, … [Read more...] about Linking Up With LinkedIn: A Beginner’s Guide
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4 World-Class Hero Conf London Keynotes
There are just 11 days remaining until PPC Heroes far and wide meet for London's Only All-PPC Event. From 24-26 October, nearly 300 of our closest friends will join us at etc.venues St Paul's for 40 brand new paid search sessions, 10 unique networking opportunities and 1 incredible experience. We'll also have 4 incredible keynote sessions from industry luminaries and major … [Read more...] about 4 World-Class Hero Conf London Keynotes
How To Improve AdWords Remarketing Performance With Advanced Strategies
Last month, I discussed how to advance your Display strategies with layered targeting, so I thought I would continue the series with how to improve remarketing performance through advanced strategies and layering. Remarketing has been a typical paid advertising strategy for a long time, but over the years, has been reshaped by new ad types, analytics integrations, and … [Read more...] about How To Improve AdWords Remarketing Performance With Advanced Strategies
Why Hero Conf is the Event for You!
What does The World’s Largest All-PPC Conference Series look like? Hero Conf is shaped mostly by nearly 1000 of our awesome and nerdy friends that join us each year. They range in title from Account Analyst to Founder and CEO, PPC Specialist to Director of Marketing and everywhere in between. They are innovators and leaders in their fields with a curiosity that drives them to … [Read more...] about Why Hero Conf is the Event for You!
Where Does Your Hero Conf Dollar (or Pound) Go?
Conferences are expensive. We recognize the commitment our attendees make when they decide to attend a Hero Conf event. And understand that sometimes it can be difficult to weigh the cost versus the return on investment. Here at Hanapin Marketing, it's been important to keep our average ticket price at least 20% lower than the average of the largest industry event, while … [Read more...] about Where Does Your Hero Conf Dollar (or Pound) Go?
What Is In-Image Advertising?
As a PPC marketer, I have to admit that most of the initiatives I take on behalf of my clients are usually related to achieving some sort of a direct response. That response may be a lead, a sale, or some other designated action. However, I'm having more conversations that revolve around exposing their brand to a larger audience that they might not be capturing through their … [Read more...] about What Is In-Image Advertising?
Limitations You Need To Be Aware Of Before Applying For Google Ad Grants
If you work for a nonprofit or want to offer your PPC services to help a nonprofit, Google Ad Grants is for you. If your organization qualifies, you can receive $10,000 USD a month...for free! Think of what your organization can do with that money to try and build awareness, collect donations, or try to sign up volunteers. While I will vouch for Google Ad Grants any day, it … [Read more...] about Limitations You Need To Be Aware Of Before Applying For Google Ad Grants
Reddit Advertising: A Beginner’s Guide To The Self-Serve Platform
Started in 2005, Reddit has become known as "The Front page of the Internet," where users share what's new and popular on the web. As the 9th largest website in the US, Reddit is one of the top influential news sources and home to over 600,000 communities aka subreddits. [ad_shortcode] At first glance, Reddit can be daunting and a mess to understand. Mashable sums it nicely … [Read more...] about Reddit Advertising: A Beginner’s Guide To The Self-Serve Platform
The Basics Of Setting Up A Paid Search Campaign
We all have tasks that reside in the Wild West fringes of our calendar, where idealistic intentions cross arms with FOMO. For those that have been asleep for the last couple of years, FOMO is the fear of missing out. When you are a small business owner or just getting started in the world of marketing, that fear of not jumping on the latest trends can result in product … [Read more...] about The Basics Of Setting Up A Paid Search Campaign
How The Zodiac Affects Your PPC Life
Welcome to the PPC Zodiac. This is your guide to the stars and their celestial effects on your everyday choices in paid search and what tools you should be using for optimal PPC domination. From an early age, I was blessed with knowledge of PPC Astrology, which was an utterly useless talent to possess until today. Let me explain how something as ordinary as your birthday guides … [Read more...] about How The Zodiac Affects Your PPC Life
Introducing the Learn with Google Classroom
As our friends at PPC Hero know, the number one priority at Hero Conf events is to ensure that we are meeting our attendees’ expectations. Whether that means providing the most up-to-date content or unique and useful networking experiences, our goal is for each attendee to feel that their time has been well-spent. So when a good chunk of our event reviews say we should push the … [Read more...] about Introducing the Learn with Google Classroom
What The AdWords Sidebar Announcement Means For You
The paid search industry was abuzz on Friday, as news that Google would be removing sidebar ads and adding a fourth paid ad above the organic listings was announced. In addition, up to three ads will continue showing below the organic listings while Shopping ads will remain unaffected (for now). Naturally, paid search specialists were taken by surprise at this announcement … [Read more...] about What The AdWords Sidebar Announcement Means For You
