We are in the midst of many different sports seasons right now, but the one that seems to grab a lot of attention is football. And I’m talking “pigskin” football, not “GGOOOOOOOOOOOOOOOALLLLLL” football. Today we’re going to compare a good conversion rate to the inner-workings of a football team. In keeping with the football theme, let’s start with our first of four … [Read more...] about What Is A Good Conversion Rate?
Search Results for: display network
Naming Your Campaigns: The Unsung Hero of PPC
Nothing kills the excitement of a PPC conversation like talking about how you name your campaigns. No really, try discussing your finely tuned naming strategy at your next party, even a PPC one. You’ll notice you have the snack table all to yourself. How you name your campaigns can make your PPC life easier or a lot harder. As an analyst I deal with a lot of PPC accounts on … [Read more...] about Naming Your Campaigns: The Unsung Hero of PPC
The 4 Stages Of Learning PPC
After four years and three months of working at Hanapin Marketing, I’m taking the next step in my career. I thought, as my last blog post on PPC Hero as a Hanapin Marketing employee, it would be a great time to share some knowledge on the stages of learning PPC. In The Very Beginning For me, I was lucky enough to get hired by Hanapin Marketing and go through their … [Read more...] about The 4 Stages Of Learning PPC
Set Your YouTube Stage With TrueView Ads And Remarketing
In my last post, I discussed the benefits of advertising on YouTube and how to pitch this advertising platform to upper management. When you’re in that meeting with management, the next logical questions you will receive including: How do we advertise on YouTube? What are the different ad types? What kind of advertising makes sense for us? How do we proceed … [Read more...] about Set Your YouTube Stage With TrueView Ads And Remarketing
When Are Flexible Bidding Strategies Right For You?
Flexible bidding strategies are ways to automate rules around specific areas of your campaigns, ad groups, and keywords. These bidding strategies can help you improve conversion rates, boost keyword performance, and/or improve your return on ad spend. In the past, you had to choose between manual or automation, but now you have the flexibility to blend automation with manual … [Read more...] about When Are Flexible Bidding Strategies Right For You?
Dynamic Search Ads: An Underused Way to Grow Your PPC Account
According to Google, approximately 15% of user searches on a daily basis are truly unique. Dynamic Search Ads, which uses Google’s crawling technology, helps target searchers where traditional keyword targeting fails to reach them. Due to the limiting nature of keyword targeting, advertisers are missing out on additional targeted traffic, which can bring up tapped sources of … [Read more...] about Dynamic Search Ads: An Underused Way to Grow Your PPC Account
PPC Account Structure and Organization Part III
Back in October I ranted about organized structuring and how much it can help you with the following: Reporting (You can report on different levels more easily) Optimizing (Account updates become easier with a clean account structure) Quality Scores (Ad copy to keyword relevance) Build Outs (Growing accounts becomes easier) In January, I continued on this rant, going … [Read more...] about PPC Account Structure and Organization Part III
How To Go About Adding To Your PPC Mix
The first questions that should be answered for any new PPC account need to cover goal identification. What will make this a successful marketing channel for us? How many conversions and at what cost per acquisition will put us in the black? After that can come many different questions, including ones related to the specific business or industry you’re working in. … [Read more...] about How To Go About Adding To Your PPC Mix
The Do’s And Don’ts of Leveraging Search Engine Reps
Let’s go ahead and get the obvious out of the way up front – we’ve all experienced the good, bad and ugly search engine representative stories. Some of them directly, and others we’ve heard from our peers. In the interest of picking a side, I may even venture to say that most of us would say those experiences tend to be poor and less than helpful. What I can say from my … [Read more...] about The Do’s And Don’ts of Leveraging Search Engine Reps
How To Test Your Ad Copy Like Spock (5 Ways)
Leonard Nimoy may have left us, but his most famous character's wisdom will always be with us. Nimoy’s Spock is nothing short of a guru; he represents a way of life in which you can handle anything if you just keep your cool, use your smarts, and focus on the job. I don't claim to be a Trekkie and I definitely don't know all of the Star Trek movies by name, but I do know Spock … [Read more...] about How To Test Your Ad Copy Like Spock (5 Ways)
Predicting RLSA Expansion In 2015
Welcome to another edition of series week at PPC Hero! This week we'll be discussing our predictions for 2015. Sarah starts us off as she foresees an expansion in the usage of Remarketing Lists for Search Ads (RLSA), leading to more of a persona based approach. According to Google, “49% of customers now visit 2 to 4 sites before they decide to buy and 96% of shoppers … [Read more...] about Predicting RLSA Expansion In 2015
How Does AdWords Work? An Overview Of Google’s PPC Advertising Platform
When a user performs a search for a product or service, Google scans millions of websites to provide relevant, organic search results. With Google AdWords, an online advertising platform, a business can get great visibility even if their listing is not found within the organic search results. An AdWords account is comprised of Campaigns, Ad Groups, Ads, and Keywords. All … [Read more...] about How Does AdWords Work? An Overview Of Google’s PPC Advertising Platform