Welcome to another edition of series week at PPC Hero! This week we'll be discussing our predictions for 2015. Sarah starts us off as she foresees an expansion in the usage of Remarketing Lists for Search Ads (RLSA), leading to more of a persona based approach. According to Google, “49% of customers now visit 2 to 4 sites before they decide to buy and 96% of shoppers … [Read more...] about Predicting RLSA Expansion In 2015
Search Results for: display network
How Does AdWords Work? An Overview Of Google’s PPC Advertising Platform
When a user performs a search for a product or service, Google scans millions of websites to provide relevant, organic search results. With Google AdWords, an online advertising platform, a business can get great visibility even if their listing is not found within the organic search results. An AdWords account is comprised of Campaigns, Ad Groups, Ads, and Keywords. All … [Read more...] about How Does AdWords Work? An Overview Of Google’s PPC Advertising Platform
Morning Clicks: Multiple AdWords Log-Ins Now Allowed and More
Morning Clicks is your mid-week roundup of digital advertising news and notes. We're your one-stop shop for the most relevant and important news in the PPC world. Grab your cup of joe and come see us every Wednesday morning. It was announced this week that Google launched Managed Service for Running Docker-Based Applications on its Cloud Platform. [Tech … [Read more...] about Morning Clicks: Multiple AdWords Log-Ins Now Allowed and More
5 Ways Exit Overlays (Pop-ups) Can Supercharge Your PPC Campaigns
Second chances are rare in search marketing. Typically, landing pages only have 6 seconds to get the point across. And unless you’re a big brand with a healthy retargeting spend, chances are you aren’t reeling in all abandoning users. Luckily, a new technology called exit-intent exists to help marketers re-engage abandoning visitors with a last-second offer. And for … [Read more...] about 5 Ways Exit Overlays (Pop-ups) Can Supercharge Your PPC Campaigns
5 Competitor Strategies For Small PPC Budgets
Pay-pay-click (PPC) is a competitive space for many verticals. Some big brands have deep, almost endless, pockets that make it hard for the companies with small budgets to compete. Well fear no more my small budgeted friends! Below I will cover how to get champagne results on a beer budget and share in the wealth of the PPC pie by covering 5 competitor strategies for small … [Read more...] about 5 Competitor Strategies For Small PPC Budgets
When PPC Help Never Comes
Luck doesn’t begin to describe my circumstances growing up. Great parents, financial stability, fell into the right crowds; basically, I always had people I could count on. Later in life these circumstances have led me to naturally connect with people whom I trust. I always know that if I find myself in a tough spot someone will be there to help get me out of it. There is a … [Read more...] about When PPC Help Never Comes
Keep Your PPC Clients Happy – Tips for Managing Client Relationships
A lot of conversation has taken place recently around Hanapin regarding the question “What makes clients unhappy”? I have boiled down these conversations into three overarching buckets: Not being proactive Not moving fast enough in accounts Client communication While positive results usually equates to happy clients, there is often a flaw in these three areas that … [Read more...] about Keep Your PPC Clients Happy – Tips for Managing Client Relationships
PPC Hero Interviews Brad Geddes
If you are in the paid search industry, chances are that you've heard of world renowned paid search guru, Brad Geddes. Along with being an author, speaker, and marketing consultant, Brad recently launched a new ad testing platform called AdAlysis. Brad was gracious enough to allow PPC Hero an interview. How did you get into paid search and why have you stuck with … [Read more...] about PPC Hero Interviews Brad Geddes
Multi-Channel Attribution – A Story of Ice, Fire & Last Click Attribution Death
Whether we like it or not, multi-channel attribution is part of our digital marketing world - just as Game of Thrones has become part of mine. Understanding where each piece falls in the conversion funnel and how much credit should be given at each step, is crucial in maximizing conversions. We all know this, right? But that doesn’t mean it’s any less confusing! Well today … [Read more...] about Multi-Channel Attribution – A Story of Ice, Fire & Last Click Attribution Death
Need to Get Under the Hood? 6 Tips For Performing An Effective PPC Account Audit
Over the last few weeks, I have spent quite a bit of time auditing PPC accounts in order to identify opportunities and provide specific recommendations to help keep accounts moving towards their goals. The biggest issue I face when starting an audit is where to begin and what direction to take. There are so many moving parts to a paid search account that it’s easy to get … [Read more...] about Need to Get Under the Hood? 6 Tips For Performing An Effective PPC Account Audit
Everything You Need To Know About PPC Ad Extensions
Search ads are no longer just about headlines, description lines and display URLs. Ad Extensions now also play a huge part in the appearance and success of our ads. Take a look at this ad from Walmart I saw the other day. Notice how more than 50% of the space taken up by this ad comes from extensions of various types. Why Are Ad Extensions Important? There’s Lots … [Read more...] about Everything You Need To Know About PPC Ad Extensions
How Seller Ratings Helped Increase Conversions by 50%
Ever wonder how to get those star ratings to show up under your ads in Google? Those star ratings are called Seller Ratings Extensions and in a digital shopping world where consumer feedback and ratings are king, seller ratings can help increase conversions, click through rate and conversion rates. Below we will explore how seller ratings work, how to get started, … [Read more...] about How Seller Ratings Helped Increase Conversions by 50%
