Ever wonder how to get those star ratings to show up under your ads in Google? Those star ratings are called Seller Ratings Extensions and in a digital shopping world where consumer feedback and ratings are king, seller ratings can help increase conversions, click through rate and conversion rates. Below we will explore how seller ratings work, how to get started, … [Read more...] about How Seller Ratings Helped Increase Conversions by 50%
Search Results for: display network
3 Steps To Quickly Reduce PPC Spend with Minimal Conversion Loss
No matter your PPC budget it’s important to optimize your account so funds are being spent efficiently to bring in conversions. Even taking this approach, we’ve all been in the situation where clients need to cut spend dramatically. After explaining that conversion volume will drop with the decrease in spend, you need to come up with a game plan on how to spend less while … [Read more...] about 3 Steps To Quickly Reduce PPC Spend with Minimal Conversion Loss
Assessing the Impact of Image Extensions
Google first announced image extensions in beta in June 2013, providing an exciting opportunity for advertisers to include visual content directly in text ads. Playing off Product Listing Ads (PLAs), which have produced great click-thru and conversion rates for many advertisers, image extensions allow for three visuals to show at the top of text ads. These ads not only look … [Read more...] about Assessing the Impact of Image Extensions
How to Keep Your Broad Match Keywords in Check
This week our blog series is taking a look at the most expensive "set it and forget it" mistakes. Sam has already focused on Display campaign pitfalls and how to avoid them. Carrie has brought up the horrors of zombie keywords, while Jake has tackled the secrets of the Search Partner network. Today? We'll discuss how to get a handle on your broad match keywords. Broad match … [Read more...] about How to Keep Your Broad Match Keywords in Check
Are You Being Fooled By Search Partners?
This week our blog series is taking a look at the most expensive “set it and forget it” mistakes. While search partners is not necessarily expensive, its distortion of common metrics may mislead you. By recognizing search partner performance and how it affects your metrics you can then adjust accordingly. Search partners are one of the largest causes of data discrepancies in … [Read more...] about Are You Being Fooled By Search Partners?
The 10 Monthly Tasks Every Account Manager Should Be Doing
As Account Managers, it’s easy to get wrapped up in big projects, campaign buildouts, etc. and forget about smaller tasks that are essential to maintaining account health. Here we’ll go through some basic tasks and a few more advanced ones that you can (and should!) be doing to improve account performance. THE BASICS Search Query Reports It’s worthwhile to take a peek at … [Read more...] about The 10 Monthly Tasks Every Account Manager Should Be Doing
Hero Conf 2014 | Only 30 Seats Remain!
PPC Heroes, time is almost out to get your seat at Hero Conf 2014. Less than 2 weeks remain until the PPC Conference of the Year and we're running out of space! Make sure you take advantage of this excellent opportunity to meet so many of your digital advertising peers. You don't want to miss out on the world-class content, nonstop networking, nightly entertainment and … [Read more...] about Hero Conf 2014 | Only 30 Seats Remain!
What You’re Missing in the Bing Report Center
As part of this month's PPC Hero series, we're diving in to the little known, oft-neglected, and unknown reports that you can use to turbocharge your PPC performance. I don't know about you, but "little known", "oft-neglected", and "unknown" definitely sounds like the Bing Report Center to me. But I'll caution you: ignore this resource at your peril. You can make up for 99% of … [Read more...] about What You’re Missing in the Bing Report Center
How to Pitch LinkedIn and Twitter Advertising
As the PPC competition increases over time we should all be looking for new opportunities. Although optimization is great, there is going to be a limit to advertising returns on Google and Bing. One of the easiest ways to circumvent this fact is by pushing into completely new territory. Not just tackling new ideas and strategies but new platforms. By this point we’ve all been … [Read more...] about How to Pitch LinkedIn and Twitter Advertising
How to Pitch Bing Like a Champion
PPC Hero’s February series will be focused on arming you, the PPC account manager, with all the necessary ammunition to make a strong argument for adding new focus areas in your paid search campaigns to your client. That client can be your direct supervisor or executives if you’re managing in-house, or a client in the traditional sense if you’re working in an agency on several … [Read more...] about How to Pitch Bing Like a Champion
Why Are Your Quality Scores Dropping with Improved CTR?
“We’ve worked really hard on improving CTR, but Quality Scores are actually going down. How is that possible?” Back in October I wrote a post about how you can improve your account’s CTR and recently I’ve started to feel a little guilty about all that advice. I spent the entire article talking about how to increase click-through rates knowing full well that many advertisers … [Read more...] about Why Are Your Quality Scores Dropping with Improved CTR?
9 Solutions To Your Disapproved Remarketing Lists
January of 2014 may forever go down in PPC history as the month that Google began its crackdown on Remarketing lists. Accounts across the globe were suddenly flagged for the “sensitive” (not to be confused with “inappropriate”) nature of their websites/products/services, and had their Remarketing lists shut down. While there may be some of you out there holding your breath and … [Read more...] about 9 Solutions To Your Disapproved Remarketing Lists
