Don't forget that Friday, March 9, 2012 is the last day to register with the Hero Conf early bird discount! Register now to save $150 on the general pass, and $190 on the conference + workshop combo! Today we are delighted to share an interview with Matt Lawson, Vice President of Marketing at Marin Software. PPC Hero: Tell us a bit about yourself and what you do for a … [Read more...] about Interview with Matt Lawson (And Last Chance For Hero Conf Early Bird Discount!)
Search Results for: display network
Premium Placements: Understanding Success Metrics
Premium Placement buys present an opportunity to promote a brand on a volume that is hard to buy through internet marketing. Paid search ads, display banners and remarketing campaigns can only get you so many clicks and impressions. Larger digital marketing buys such as Premium Placements, present an opportunity for a huge amount of exposure, interaction and a rise in brand … [Read more...] about Premium Placements: Understanding Success Metrics
Heroview: PPC for SMBs
Today’s Heroview featured Robert Brady (@robert_brady). Robert is the Director of PPC & Conversion at Trafficado and is a Google AdWords Certified Partner & Microsoft adExcellence member. He has managed PPC for a variety of SMBs including a small grass-fed beef grower in Idaho, sun room installers, and a Washington DC lawyer. PPC Hero: Welcome to today’s Heroview, … [Read more...] about Heroview: PPC for SMBs
7 Tips For PPC On A Budget
You need a PPC campaign to drive visitors to your site in order to generate leads and sales, but you don’t have a big budget. So, how do you do it? Bootstrap it! Start small and continually reinvest the profits to grow the campaign. 1. Choose a Niche Select a niche market that represents your entire market well, so that you can learn from and scale the campaign once you are … [Read more...] about 7 Tips For PPC On A Budget
Social Extensions: +1 Your Ads
Earlier this month Google unveiled Google + pages for business, and they are continuing to innovate new ways to help link these pages with your Adwords campaigns. So, on the 9th, Google introduced Social Extensions, another feature of their popular Ad Extensions. In short, this feature allows the Social Network of Google + to interact with your Adwords ads, and can help CTR. … [Read more...] about Social Extensions: +1 Your Ads
Whaddya’know Wednesdays: The Top 5 New Features We’re Grateful For in 2011
The PPC world is one that changes often, quickly, and always in the direction of more awesome. So, it's no surprise that we're thankful for a lot of the new features that adCenter and AdWords rolled out this year. Felicia Coover goes over them in this week's Whaddya'know Wednesdays vlog. Check out the links below to read the articles she's talking … [Read more...] about Whaddya’know Wednesdays: The Top 5 New Features We’re Grateful For in 2011
3 Strategies for Building Buzz Ahead of a Trade Show
Trade shows and conferences are fantastic opportunities to spread awareness about your brand and network with like-minded people, but it’s difficult for any one vendor to stand out amidst the hundreds (sometimes thousands) of other companies. Short of spending thousands of dollars on a premium sponsorship or an exhibitor booth, you’ll have to rely on on-the-ground hustle and … [Read more...] about 3 Strategies for Building Buzz Ahead of a Trade Show
Letter from the CEO – “Just the facts, ma’am.”
This is my sixth 'letter from the CEO,' and I'm having a bit of writer's block coming up with a thematic topic or creative spin like I have in previous letters. So, I'll just do my best Joe Friday impression and just tell you what we're working on! (Depending on your age, that's either Colonel Potter from M*A*S*H* or Ray from Ghostbusters. :-)) We're now at the 150-day mark of … [Read more...] about Letter from the CEO – “Just the facts, ma’am.”
Lower Your Cost Per Acquisition By Advertising On 7Search
This is part 3 of PPC Hero's advertising expansion series, focusing on improving return on investment by advertising through multiple channels. Today we have a post written by one of our PPC Hero allies at 7Search, one of the first search engines to use pay-per-click sponsored links. Life Was Easy Back in ‘98... For those that have been around in the Paid Search Marketing … [Read more...] about Lower Your Cost Per Acquisition By Advertising On 7Search
Bring More Visitors To Your Site By Advertising on eZanga
This is part 2 of PPC Hero's advertising expansion series, focusing on improving return on investment by advertising through multiple channels. Today we have a post written by one of our PPC Hero allies at eZanga, the developer of one of the most advanced systems to detect and deter click fraud in online advertising. Whether it is a B2B or B2C company, eZanga.com has the … [Read more...] about Bring More Visitors To Your Site By Advertising on eZanga
Why You Should Be Advertising With Adknowledge
This is part 1 of PPC Hero's advertising expansion series, focusing on improving return on investment by advertising through multiple channels. Today we have a post written by one of our PPC Hero allies at Adknowledge, the 4th largest ad marketplace behind Google, Facebook, and Bing. You might also find a special offer just for PPC Hero readers. Adknowledge, the fourth … [Read more...] about Why You Should Be Advertising With Adknowledge
News Update: Google Analytics Adds Multi-Channel Funnels
Currently only in limited beta release, Google Analytics has added a new feature, Multi-Channel Funnels, to aid advertisers in their marketing efforts. As reported by Google, the main function of Multi-Channel Funnels is to be able to see all the “players” who “assisted” in a tracked and completed conversion. Typically speaking, the last ad clicked gets all the credit for … [Read more...] about News Update: Google Analytics Adds Multi-Channel Funnels