You may associate Display advertising with remarketing. Though you are correct, the Display Network offers so much more. Having become more sophisticated since it’s conception, advertisers can serve up ads based on the content of a website (contextually), or behavior patterns. So what does that mean? It means there have never been more opportunities to reach customers. With … [Read more...] about [New Webinar!] How Brands Can Effectively Use Display Advertising
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How Brands Can Effectively Use Display Advertising [Webinar Confirmation]
You're All Set! You're now registered for Hanapin's webinar, How Brands Can Effectively Use Display Advertising. Check your email now for a link to join the webinar. Know of a fellow PPC fan who would also love this webinar? or Email It » Other Resources You Might Like: How Should You Use Display Advertising? How to Choose Your Google Display … [Read more...] about How Brands Can Effectively Use Display Advertising [Webinar Confirmation]
On Demand Webinar: How Brands Can Effectively Use Display Advertising
More about this Webinar You may associate Display advertising with remarketing. Though you are correct, the Display Network offers so much more. Having become more sophisticated since it’s conception, advertisers can serve up ads based on the content of a website (contextually), or behavior patterns. So what does that mean? It means there have never been more opportunities to … [Read more...] about On Demand Webinar: How Brands Can Effectively Use Display Advertising
How Should You Use Display Advertising?
Working at an agency, we hear similar questions from clients on a regular basis, especially those who are new to PPC and the paid advertising world. One question we hear often is “How do your other clients use Display Advertising?” and is usually followed by “What kind of results can we expect?” Display advertising is the closest thing to traditional advertising online. … [Read more...] about How Should You Use Display Advertising?
How Programmatic Display Can Give Your Clients The Boost They Need
At this point in the ever-changing digital marketing world, most of us have either worked on programmatic display campaigns for our company and/or clients or have at least heard about how programmatic is a strong marketing channel. To understand the power of programmatic, you must first educate yourself on the various targeting options and “data sources” provided by the … [Read more...] about How Programmatic Display Can Give Your Clients The Boost They Need
In Defense Of The Lowly Display URL
You want a higher click through rate? You want a lower cost per click as a result of your higher quality score? Then you should take advantage of every single avenue that is available to optimize your campaign. This includes crafting relevant and compelling ad extensions, headlines that match the search query as closely as possible and description lines that include a … [Read more...] about In Defense Of The Lowly Display URL
Simplify With The Google Analytics New Display Advertiser Features
Last week, we told you about this sweet new thing in Google Analytics (GA) called “Display Advertiser Features”, which lets you toggle a switch to start collecting remarketing data without the pain associated with placing new codes. If you have Universal Analytics set up, you can tell GA to start collecting data on your site visitors that allow you to use these types of … [Read more...] about Simplify With The Google Analytics New Display Advertiser Features
The Role Of Social Networks Moving Forward
Social networks play a large part in the advertising industry. It’s likely that the majority of you get plenty of advertisements shown to you once logging in to Facebook or Twitter. As the industry continues to grow, be prepared for even more advertising platforms. In 2015, advertisers will want to focus on non-Google opportunities. Facebook, Twitter, and LinkedIn are … [Read more...] about The Role Of Social Networks Moving Forward
Morning Clicks: Facebook Expanding Mobile Ad Network and More
Morning Clicks is your mid-week roundup of digital advertising news and notes. We're your one-stop shop for the most relevant and important news in the PPC world. Grab your cup of joe and come see us every Wednesday morning. Advertisers are expected to spend how much money on Display advertising? A recent study projects what advertisers are expected to spend in 2019 on … [Read more...] about Morning Clicks: Facebook Expanding Mobile Ad Network and More
What To Do When Your Display Campaign Loses Volume
Display campaigns can be a great source of leads, but they can also be a bit tricky to control. Websites on the Google Display Network can change something about the content of their site, or which ad formats they allow to show on their site, causing a change in traffic for your campaign. So you’re running a display campaign that’s bringing in a substantial amount of leads. … [Read more...] about What To Do When Your Display Campaign Loses Volume
Mobile-Focused Display Ads Coming
Have you had troubles with your display ads showing on mobile devices? As advertisers we have been hearing for a long time about how mobile is the future, and how we need to move our focus toward advertising on mobile devices. However, the resources for mobile have just not been the same as the resources we have on desktop, especially on the Display Network. Well, in the … [Read more...] about Mobile-Focused Display Ads Coming
Morning Clicks: HTML 5 Ads on Google Display and More
Morning Clicks is your mid-week roundup of digital advertising news and notes. We're your one-stop shop for the most relevant and important news in the PPC world. Grab your cup of joe and come see us every Wednesday morning. Hey look, you can now spice up your ads on the Google Display Network by integrating HTML5. [Inside Adwords]. Obviously, Google's self interests … [Read more...] about Morning Clicks: HTML 5 Ads on Google Display and More
